Talk I gave at UX Café 2013 to help startups approach UX in a holistic way, rather than focusing too much on the UI.

1. UX = UI
and other
misconceptions
Michel Jansen
@dawuss

2. UX = UI
and other
misconceptions
Michel Jansen
@dawuss

4. UX = UI
misconception 1

5. Gowalla, ca. 2010 Foursquare, ca. 2010

6. Facebook, 2011
Google+, 2011

9. value > pain

10. UX = UI
(but a good UI helps)

11. UX
can be
designed
misconception 2

12. User Experience
can be
designed

13. product user
ux

14. ux
Hassenzahl’s model of User Experience

15. User Experience
can be
designed

16. User Experience
can be
designed
(but you can design for it)

17. UX is a job
misconception 3

18. ux
Hassenzahl’s model of User Experience

20. engineering
support
fulfilment
business
sales

22. providing a good user experience
is everyone’s job
but it helps if someone makes sure of that

24. UX is a phase
misconception 4

26. Damien Newman's squiggle of the design process

28. building the right thing
&
building the thing right
upfront research
ongoing improvement

29. UX is singular
misconception 5

30. (cc) http://www.flickr.com/photos/joyoflife/3019568224

31. providing good user experiences
starts with people

32. GETTING
UX
RIGHT

33. #1
care about people, your users

34. #2
create value, reduce pain

35. #3
take responsibility as a team

36. #4
look past the surface

37. #4
keep listening

38. UX = UI
and other
misconceptions
Michel Jansen
@dawuss