IMBA Sem-II, Faculty of Management, GLS University, Ahmedabad, Gujarat. This is a Project Report on Industrial Visit to Lao More Biscuits Pvt. Ltd. and Monginis Pvt. Ltd., Ahmedabad. Hope you find it useful !

1. A
Report
On
(In partial fulfillment of Management Concepts & Practices Subject
under five years IMBA Course of GLS University)
Subject: Management Concepts & Practices
Submission Date: 24thFebruary, 2020
Submitted to: Prof. Dhwani Makwana
Submitted by:
1. Dev Dharaiya (201900510010046)
2. Jainish Shah (201900510010244)
3. Hemal Choksi (201900510010029)
4. Komal Singh (201900510010351)
5. Saffrony Aberneithie (201900510010001)
6. Neelashree Bandyopadhyay (201900510010012)
Faculty of Management

2. 2
P R E F A C E
Industrial visit make students understand the subject to its core.It also gives idea to students about
their job profile once they start working. Industrial visit in the entire field have same procedure
where students are given introduction of the particular organization, they are taken along to all the
departments, and thus in charge of particular one's explains about it. Students are asked to note
down everything because at the end of visit, there is small Q and A session which they need to
undergo. Many organizations also asked their students to write about the visit as a part of
assignment.
This Project has been prepared as a part of the GLS University course curriculum. The topic for
this project “Understanding Management Functions”, I found very interesting and educative. I
gained knowledge about some of the HR aspects and also Retail Operations.A practical exposure
of working in an organization; although for a brief period will however benefit me in the long run.
This experience will be treasured by me always.
Most of the people are trying to engage themselves in this sector. Before entering in this sector
one should have knowledge of an overview of howthis industry and market operates. This project
is carried out to translate the theoretical knowledge of the HR, Industrial Relations & Labour Law
subject in to the practical field work.
Keepingthis in mind,it is the matterof great privilege and satisfaction forme to presentthisreport
before the readers. I am sure this attempt of presentation will bridge the gap between theory and
practice.

3. 3
A C K N O W L E D G E M E N T
To make a project of this magnitude is impossible without a dedicated effort and perfect guidance.
We would like to express our deep feeling of gratitude to the under mentioned officials for their
assistant, guidance and inspiration before and throughout the project.
I am highly thankful to the management & staff of Monginis Food Pvt. Ltd. I am especially
thankful to Mr. Kanhayalal Balwani, Franchise Owner of Siddharth Foods (Monginis
Manufacturing Franchise) and Mr. Jaitin Veerwani (Production Manager) for helping me in my
“Practical Studies”. In addition to allowing us to visit the company and study the organization, he
also guided us from time to time and provided us with his valuable suggestion which helped us in
developing a good report.
We would like to thank Dr. Hiyesh Ruparel (Director, GLS University, School of Management)
and Dr. Kavita Kshatriya (HOD IMBA Program) for their kind support. Special thanks to Prof.
Dhwani Makwana, our project faculty, for showing us a proper way to walk on, for providing
help and guidance throughout the project; he has always been the source of encouragement. He
has ceaselessly guided us all in all the aspects of the project, with his abundance amount of
experience and finer ideas.
Working on the project needs hard work and concentration. What made it possible is the support
we received from those around us. We thank to all the faculties of our college for giving us
guidance, encouragement and right path to work on. We thank everybody who has directly or
indirectly helped us in the project to make it successful.

4. 4
T A B L E O F C O N T E N T S
INDEX
SR NO. PARTICULAR PAGE NO.
I Preface 2
II Acknowledgement 3
CH-1 : Bakery & Confectionery Industry 6
I Introduction 7
II Major Players & Products 8
III Contribution towardsGDP 9
IV FutureGrowth 8
V Trends & Challenges 10
VI PESTLE Analysis 12
CH-2 : Company Profile 18
I Lao MoreBiscuits Pvt. Ltd. 19
A Introduction 19
B Infrastructure 20
C Market 20
D Awards 20
E Public Relation 21
F SWOT Analysis 21

5. 5
II SiddharthFoodsPvt. Ltd. 24
A Introduction 24
B Infrastructure 25
C Transportation 25
D Awards 25
E Franchise 26
F SWOT Analysis 26
CH-3 : ManagementFunctions 28
I Theoretical 29
II Practical 31
CH-4 : Finding & Learning 32
CH-5 : Innovation 32
CH-6 : Conclusion 33
III Contributions& Bibliography 34

6. 6
CH- 1
Bakery &
Confectionery Industry

7. 7
I N T R O D U C T I O N
One of the largest segment of the food processing industry in India is Bakery Industry with more
than 2,000 industrial bakeries producing around 1.4 million tons of the bakery products and
1,000,000 small-scale bakeries producing 1.8 million tons of bakery products. India is the second
largest producer of biscuits (cookies) in the world after the USA.
The bakery industry in India can be categorized into three broad sectors.
The confectionery industry of India, which was ranked 25th in the world in 2009 , has now
emerged as one of the largest and well-developed food processing sectors of the country. It was
valued at around INR 95 billion in 2012-13, growing at an annual rate of 10-12% since 2009-10.
Of the total market, sugar confectionery holds a market share of around 46% and the rest
by chocolate and gum confectionery segments. Owing to lower unit price than chocolate
confectioneries,sugar confectionery segment has registered higher volume sales over the recent
years. Players have identified age-specific niche market segments within the chocolate
confectionery market and are undertaking intense advertising campaign to ensure effective brand
communication and positioning.
The confectionery industry in India can be categorized into three broad sectors.
Confectionery Industry
Chocolate Sugar Confectionery Gum Market

8. 8
II. M A J O R P L A Y E R S & P R O D U C T S
There is no company which permanently rules the market due to enough competition being
involved. The market shares are being captured upon by different industries of India.
Though the international companies are having a good amount of the market to share, but
the Indian industries or the domestic players have found a great share in the market .Talking
about the major or key players of this industry and the brands whose products have set a
trend and changed the face of the Confectionery Industry of India are:
• ITC
• Britannia
• Parle
• Cadbury
• Monginis
• TGB
• Dangee Dums
• Nestle
A Confectionery Industry can always be related to a Bakery because they have many
products in common, the key products are :
• Biscuits: Parle, Sunfeast, Britannia, Anmol, Bonn, Unibic
• Bread: Harvest Gold, Britannia, Bonn, English Oven by Cremica, Perfect, Wibs
• Cakes and Sweet Goods: Monginis, Britannia, ITC, Switz Foods
• Bakery Chains: Monginis, K R Bakes, McRennet, Mr Brown Bakers

9. 9
III. C O N T R I B U T I O N T O W A R D S G D P
Currently, food processing accounts for almost one-third of the total food market in India. The
food processing industry is valued at US$258 billion, and is the fifth largest industry domestically
in terms of production, consumption, export, and expected growth in the country. It contributes to
around 14 percentof manufacturingGrossDomestic Product(GDP)and 13 percentof India’stotal
food exports. According to a 2017 report
by the Associated Chambers of
Commerce and Industry of India
(ASSOCHAM), the country’s food
processing industry is expected to reach
US$482 billion by 2020, driven by
growth in organized retail, changing
consumer behaviour, and increasing
consumerism in tier II and tier III cities.
IV. F U T U R E G R O W T H
India Cake market is forecasted to
reach US$ 882.24 million by 2024
growing at a CAGR of 12.5% during
the forecast period from 2019 to 2024.
As the consumption of cakes is
gaining market traction, owing to
consumers’ changing perceptions, as
well as their convenience and health
attribute, leading to a rise in
popularity of on-the-go cake products,
which are baked off or made at the
convenience of the consumer.
14%
86%
ContributionTowards GDP
Food Processing
Industry
Other

10. 10
V. T R E N D S & C H A L L E N G E S
Trends
One clear trend that has come up in the bakery industry is the preference for lighter and healthier
foods. Now one can have multigrain bread, brown bread, sweet bread or even gluten-free bread if
someone is intolerant to this family of proteins found in grains like wheat, rye, etc. And these
products are not limited to a few urban cities. They have spread across the length and breadth of
the country. And it is not only breads which have become healthier. The same can be said of
biscuits, cakes, pastries and many other items. The rise of diabetesin the country has also led to a
rise in the demand for sugar free and healthy bakery products.Overall, this trend towards healthier
items has been driven by increasing health awareness.
So the time now has come for companies like sustenance foods which newly introduced
handcrafted granola that is gluten free, packed with nuts and seeds and sweetened with locally
sourced organic honey to flourish. The trend towards healthier bakery items has grown so strong
that it is not just new bakeries that are analyzed with lighter items. Even traditional bakeries are
now bringing in new products to cater to the growing demand for healthier foods.
Another trend that has emerged in recent years is a preference for homemade items. The pure
variety of homemade chocolates that becomes available during festivals points towards the
growing demand for such items in the country. The demand is growing not just for homemade
chocolates, but also for other bakery items. These trends also show that the people are not shying
away from paying a little more than what they prefer if they get the products of their choice –
healthy, hygienic and tasty. This is especially true in urban India, though the trend is catching fast
in other areas of the country as well. All these diviner well for small unorganised bakery stores in
India because they can now concentrate on producing quality products without bothering much
aboutwhetherthey would be able to make reasonable profitoutof the productsthatcouldbe priced
slightly higher.

11. 11
Challenges
The growth of an industry also brings its own challenges and the most important of them being
increasing sufficient capacity to meet the newage demands. For example,to meet the demand for
healthier food,bakery store or shop need to invest in making the facilities more hygienic and also
hiring new people with knowledge of such products.
Making facilities hygienic also requires that there should be adequate number of toilets, hand-
washingfacilitiesand changingroomsforthe workers.Accordingto Guidance Documenton Food
Safety Management System” produced by Food Safety and Standards Authority of India (FSSAI),
it is important for food production facilities to have wash basins, drying facilities (cloth towel
should not be used), soap, dustbin, tap and suitable temperature controlled water supply. It also
requires the facilities to have sufficient number and separate hygienically designed toilets with
proper flushing facilities for male and female employees.
The toilets shall not open directly to the food production area and shall be maintained in neat and
clean condition. Getting the right people is another challenge. This is because, traditionally the
industry has not put much attention on imparting training on various facets of the industry to make
the workforce future ready. This is not to say that the training institutes in the country are not
equipped to impartpropertraining.Butthere appearsto be a need forthe industry to build a culture
of regular training and also give emphasis to young aspiring bakers that investing in education to
learn the nuances of the bakery industry is worth their time and money.
Innovating new products is another big challenge for industry in view of increasing competition
in the market. There is also need to increase awareness about the digital technologies and
convenience of social media platforms that can help bakeries in the unorganised sector reach a
wider market.

12. 12
VI. P E S T E L A N A L Y S I S
Political Impact
o Internal Political Events
• Increasing economic disparities among regions are emerging as a political risk
capable of provoking serious socio- political tensions that could lead to localized
violence from time to time.
• The states likely to be advancing economically are: Gujarat, Haryana, Kerala,
Maharashtra, Punjab and Tamil Nadu. Those likely to be lagging economically are:
Assam, Bihar, Madhya Pradesh,Orissa, Rajasthan and Uttar Pradesh.
o External Political Events
• Any outbreak of hostilities between India and its neighbors could disrupt trade and
negatively affect the solvency of some importers.
• India could benefit greatly from free trade.
o Policies
• A numberof policy initiativeshave beentaken from time to time to promote growth
of the processed food sector in the country. Some of these are:
▪ Most of the processed food items have been exempted from the purview of
licensing under the Industries (Development & Regulation) Act, 1951,
except items reserved for small-scale sector and alcoholic beverages.
▪ Food processing industries were included in the list of priority sector for
bank lending in 1999.
▪ Automatic approval for foreign equity upto 100% is available for most of
the processed food items excepting alcohol and beer and those reserved for
small scale sector subject to certain conditions.
o Developmental
• Assistance under various plan schemes.

13. 13
• Widening the R&D base in food processing by involvement of various R&D
institutes and support to various R&D activities.
• Human Resource Development to meet the growing requirement of managers,
entrepreneurs and skilled workers in the food processing industry.
• Assistance for setting up analytical and testing laboratories, active participation in
the laying down of food standards and their harmonization with the international
standards.
o Promotional
• In order to create awareness about the potential and prospect of food processing
industries in the country, this Ministry provides,
a) Assistance for organizing workshops, seminars, exhibitions and fairs.
b) Assistance for studies/surveys etc.
c) Publications and films.
o Regulatory
• Implementation of Fruit Products Order (FPO), 1955.
• Implementation of Meat Food Product Order,1973.
Economical Impact
o The state of the country and unemployment rates can affect the food processing industry.
o To meet the demand for healthier food, bakery store or shop need to invest in making the
facilities more hygienic and also hiring new people with knowledge of such products.
o The industry experiences a rise in revenue when it sales other products such as Pizza,
Muffins, Sweet rolss, Doughnuts, Coffee, Tea, Shakes, etc along with breads, cakes,
pastries, etc.
o Food interest rates, taxation, and consumer spending affect the options and opportunities
presented in the food processing industry. Although there is a slowdown in sales, bakery
food is a convenience and a necessity to many still.

14. 14
Social Impact
o Rapid transformation in the lifestyle of Indians, particularly those living in urban India,
has resulted in dramatic increase in the demand for processed food. The main reason why
processed food is luring the urban Indians is the convenience that it offers to cooking, as
they don't need to spend hours in kitchen to get that appetizing food.
o Increase in overseas travel and the presence of foreign media in the country has resulted
in more Indians opting for processed food. For instance,in 2007, above 5Million Indians
had traveled abroad and the number is likely to rise by 15% to 20% every year.
o Also, it's likely to double in the five yearsto come. These trends entail significant growth
potentialforthe food processingindustry in futureand,asa result,add to the attractiveness
of investment in this sector.
o The demographic trend and lifestyle patterns,of the society that a retailer intends to serve,
decide the retailer’s strategy. Traditionally, children seldom accompanied their parents
while grocery food shopping.
o Apart from quality and range of products, value for money and attractive displays, the
human touch has a vital role to play.
o There is also emphasis on schemes and promotions,which, as the study ratifies, do pull
customers. Further the trend is towards more convenience and flexibility in terms of
exchange/ return policies, which play a vital role in encouraging the purchase.
o Smart, polite and courteous sales people might make all the difference for a store, which
is like any other in terms of its Product offerings.
Technological Impact
o The computerization of the various operations in a retail store, including inventory
management, billing and payments as well as database (of customers) management,
widespread use of bar coding, point-of-sale terminals and Management Information
System has changed the face of retailing drastically demographic trend and lifestyle

15. 15
patterns, of the society that a retailer intends to serve, decide the retailer’s strategy.
Traditionally, children seldom accompanied their parents while grocery food shopping.
o Apart from providing the retailers with better and timelier information about their
operations,the technology also doesthe job of preventingtheft,promotingthe store'sgoods
and creating a better shopping atmosphere.
o They make the customer'slife a loteasierby facilitatingthe use of developmentslike credit
cards. Toll free 800 numbers have brought about a revolution in consumer's ordering and
feedback mechanism.
o Emerging technologies will also facilitate just-in-time management of certain products
within the store. These trends are already visible in the music and greeting card industries.
o Advancement in food technology can play an important role in not only harmonizing
quality norms, but also by developing good manufacturing practices, including 106
conformity to traceability norms hazard analysis at critical control points (HACCP).
o Codex hasalso incorporated HACCPsystem foridentifyingrisk and theircontrol.HACCP
also covers pathogenic bacteria also. Though the quality norms of these global bodies are
accepted as base for reference, countriesare allowed to set more stringent norm.
Environmental Impact
o The challenges to food processing are socio economic environment, subsistence
agriculture, fragmented value chains and lack of infrastructure for post-harvest
management and processing. Some issues are country specific: role of federal and state
government, policies regarding marketing of agriculture produce, and food safety
regulations.
o Sub-optimal growth of the food processing industry can be attributed to the vicious circle
of high unit cost low demand, low capacity utilization again leading to high unit cost.
o Affordability is also a major issue in the domestic market.

16. 16
o Price differential between fresh and processed food in India is very high relative to
convenience, hygiene and health values of the processed food. In the developed countries
processed and fresh food compare well in prices.
o There is need for working out synergy between business and environment for sustainable
development. The Govt. will bring together environmentalists, industrialists, policy
makers and NGOs at State.
o The Govt. will compliment the efforts of various other Govt. departments,Public Sector,
Private Sector, Industry associations, Cooperatives, Consumer action groups, NGO etc. to
provide a healthy, and enabling environment.
o The Govt. recognizes the need to achieve these objectives by way of removal of
restrictions, private sector participation,enhanced Market opportunities, rationalization of
tax structure and positive interface with the industry.
Legal Impact
o Land and Property Laws
• There is a shortage of good quality space and rents are high for what is available.
• Only Indians can own property in India, which complimenting the restrictions
placed on FDI, restrict the entry of foreign players.
• The initial urban planningof citieswasdone with smallerplotsin mind which along
with rigid buildingand zoninglawsmake itdifficultfor procurementofretailspace.
• The urban land ceiling act and rent control acts have distorted property markets in
cities
o Labour Laws
• The labour laws instituted to protect store workers are not flexible enough to
support the modern formats of retailing. These rigidities in the law constrain the
operations of modern retail outlets. Working hours are restricted, with shops
required to close one day of the week and the hiring of part-time employees is

17. 17
difficult, however,in Bangalore, the State Government has permitted flexibility in
the use of labour without doing away with the associated benefits accruing to it.
o Taxes
• Corporation tax is38% and thiswould be even higherat45% fora foreign business.
Even essential basic foodstuffsare taxed (8% on milk).
• The varying sales tax rate across states make supply chain management an even
more difficult task for retailers.
• With the expected introduction of Value Added Tax (VAT) in April 2005, some of
the sales tax anamolies in the supply chain could get correct over a period of time.
o Legal Requirements
a) Prevention of Food Adulteration Act,1954
b) Milk and Milk Products Order (MMPO)
c) Fruit Products Order, 1955
d) Standard of Weights and Measures (Packaged Commodities) Rules,1977
e) Export (Quality Control and Inspection) Act, 1963
f) Voluntary Standards regulated by organisations involved with voluntary
standardisation and certificates systems concerning quality parametersin food
g) Oils, Deoiled Meal and Edible Flour Control Order 1967 and Vegetables Products
Control Order, 1976
h) h). Meat Food Products Control Order, 1973
o Restrictions on FDI
• A strong FDI presence in food processing sector is expected to not only boost the
retail scenario,butalso actasa drivingforce in attracting FDI in upstream activities
as well. This will be more prominent in food processing and packaging industries
because many large retailchainsalso promote theirown brandsby way ofbackward
integration/contract manufacturing.

18. 18
CH- 2
Company Profile

19. 19
I. L A O M O R E B I S C U I T S PVT. LTD.
Lao-more Biscuits PVT LTD is a Non-govt company, incorporated on 02 Jan, 1990.It's a private
unlisted company and is classified as 'Company Limited by Shares'. It is a manufacturing base of
popular Food Company,
known as ‘Parle-G’.
Company's authorized capital
standsatRs 40.0 lakhsand has
94.31475% paid-up capital
which is Rs 37.73 lakhs. Lao-
more Biscuits PVT LTD last
annual general meet (AGM)
happened on 30 Sep, 2017.
The company last updated its
financials on 31 Mar, 2017 as per Ministry of Corporate Affairs (MCA).
Directors : Bhagwandas Jialal Phagnani, Manohar Parmanand Choithani,
Sadhuram Jialal Phagnani, Vinod Rameshlal Gumnani,
Sushil Bhagwandas Phagnani, Valmiki Khubchandani,
Ghanshyam Khubchandani, Diwakar Khubchandani,
Pooja Vinodkumar Ghumnani, Sneha Vinodkumar Ghumnani
Production Manager : Mr. Dhiren Thakker
Location : Phase-4 , GIDC Naroda, Ahmedabad – 382330
Market Share : 40% in Biscuit, 15% in Confectionery market (of India)
Total Outlets :
(in India)
3,300,000
DOI : Jan 02, 1990
CIN : U15200GJ1990PTC013196
E-mail : laomore.phagnani@gmail.com

20. 20
B. Infrastructure
C. Market
According to a report released in 2011, Parle-G is the largest selling biscuit in world. Parle-G
contributesabout70 % marketshare in glucose biscuitcategory in India.Itisfollowed by Britannia
Tiger up to 18% and ITC’s Sunfeast up to 9%. Parle-G is estimated to be worth over 20 Billion
Indian Rupees (2,000 Crores Indian Rupees). Parle-G contributes more than 50% of company’s
turnover.
D. Awards
Parle Products is the winner of 111 Gold awards, 26 Silver awards, and 4 Bronze awards at the
Monde Selection Awards, the global standard for quality in Food category.

21. 21
E. Public Relation
Parle has done many enhancing public relations. Some of them are as follows: In 1997, Parle-G
sponsored the tale serial of Indian Superhero, named Shaktimaan that went on huge success and
became very popular especially among children. In 2002, a national level promo was made by
Parle called ‘Parle-G Mera Sapna Sach Hoga’ which talks about fulfilling the dreams of children.
This promo was run for a period of 6 months. Parle Saraswati Vandana,is an inter-school contest
based on the Saraswati Puma celebrations. It was started in the year 2002.Since it started in 2002,
the number of students participating each year had increased.
F. SWOT Analysis
o Strength
• Low price as compared to competitors:
▪ In the case of price, its known to everyone that Parle has the lowest and
the best affordable price, in comparison to any other biscuit. It gives
competition to the other companies through their best feature i.e. price.
• An experienced team of sales and marketing executives:
▪ Parle selects the best executives for sales and marketing .The person
possessing right qualifications gets the right job. And also its one of the
oldest company so hasa lot experience in the field and so it has the best
experienced team of sales and marketing.
• Largest distribution system:
▪ The extensive distribution network,built over the years, is a major
strength for Parle-G. Its is available to consumers, even in the most remote
of places. It has nearly 1,500 Wholesalers,catering to 4, 25,000 retail
outlets directly or indirectly. A two hundred strong dedicated field force
services these wholesalersand retailers. Additionally, there are 31 Depots
and C&F agents supplying goods to a wide distribution network.
• Wide coverage area of manufacturing units:
▪ Parle Products have been demanded very frequently and so there is a wide
coverage area of manufacturing units as to meet up the supply. One of the
major manufacturing unit in Gujarat is in Nadiad.
o Weakness
• Breakage of biscuits while delivering to retailers:
▪ Sometimes while delivering biscuits to the retailers there is damage of
biscuits, this also happens due to poor roads of villages sometimes .This

22. 22
decreases the goodwill of the Parle. But nowadaysthis is improving and
this problem is getting sorted out.
• No proper replacement system for broken biscuits to retailers:
▪ There is no proper replacement system for broken biscuits to retailers.
Company should start a program for the loyal retailers and wholesalers to
reduce their complaints by providing Timely supply and replacement. This
will help in increasing their sales.
• Improper and irregular supply:
▪ There is improper supply of products to retailers and distributors. The
replacement of the damaged and expired biscuits should be prompt and
without any hassles, so that retailer can be saved from the loss of the
expired and damaged goods.
• Poor packaging in family pack of glucose biscuits:
▪ One of the major problem with Parle is its packaging, it is said the
packaging of the product gives the first impression of the product and the
company. Also the layer of packaging is very thin so it’s preferable to
have a double layer packaging. But on this issue also company has
improved a lot. The company has an attractive packaging in the recently
launched products.
o Opportunities
• Rising demand for innovative packaging in packaged foods:
▪ Parle should adopt new innovative packaging techniques.Due to proper
packaging the Quality of the biscuits will also be retained well and the
product damaging chances get reduced.
• Retaining loyal retailers or wholesalers:
▪ Parle can motivate retailers and wholesalers with good incentivesand
programs. The Parle Company should maintain the loyal retailers and
wholesalers since one of the most important Strengths of the company is
its wide spread distribution network.
• New innovative promotion techniques:
▪ Parle is weak in Eastern India and Tamil Nadu. To cover up this loop hole,
they are giving Scholarships to children in these states to cover up the
corporate equity which is less than Britannia in these states. Also this is a
part of CSR and due to this the company’s brand value goes higher and
higher.
• Innovation and Rural Market:
▪ Innovating new products, especially non-glucose type biscuits, and its test
marketing in the Rural market with its existing distribution channel would
help them establish a new market in Rural India. This would be also
helping to have development in the rural sector of India.

23. 23
o Threat
• Highly advertised brands such as Britannia:
▪ One of the major competitor of the Parle Company is Britannia. Though
parle has one of the best biscuit in the market but as said earlier the
packaging and advertising reflects your brand. And in this case the
Britannia is further than Parle.
• Ever increasing competition from multinationals and local companies:
▪ Due to other company’s strong marketing skill giving a strong competition
to Parle. Other multinational new companies are entering the market and
grabbing attention as they are coming up with brand ambassadors such as
Shah Rukh Khan, Hritik Roshan,and Rahul Dravid.
• Increase in sale of cheap local bakery products:
▪ There are local retailers who have increased their sale and distribution
system giving competition to Parle. Also their products are comparatively
cheaper than Parle products so this is a threat to the company.
• Emerging substitutes like wafers, snacks and toast:
▪ Earlier it was just the biscuit which was available as snacks item. Now
there are many other Products like wafers and toast. Thus company is
facing threat due to the new substitute also people prefer more wafers,
chips, nachos etc. Thus it is threat for the Parle biscuit product. Parle has
also started to go with new trends and has launched Parle wafers. Full
Toss, namkeens etc.

24. 24
II. S I D D H A R T H F O O D S PVT. LTD.
Siddharth Foods Private Limited is a Private incorporated on 06 September 2019. It is classified
as Non-govt company and is
registered at Registrar of
Companies, Ahmedabad. Its
authorized share capital is Rs.
2,000,000 and its paid-up
capital is Rs. 2,000,000. It is
involved in manufacturing of
bakery and confectionery
products. Itisa manufacturing
base of popular Bakery
Company, known as ‘Monginis’.
Directors : Kanayalal Pahilajrai Balwani
Pramila Kanayalal Balwani
Production Manager : Mr. Jatin Veerwani
Location : Shed No. C-2, A/8, Plot No. 183/1 Phase-1, G.I.D.C. Naroda
AHMEDABAD Ahmedabad GJ 382330 IN
E-mail : ahmedabad@monginis.net
Motto : M for Medium, M for Monginis

25. 25
B. Infrastructure
Siddharth Foods Pvt. Ltd., commonly known as Monginis, is located in GIDC – Naroda. It’s a
Four-Storey manufacturing factory with Admin Dept., Storage Facility, Boss Cabin at the top
floor, Mongiland at basement, production in 2nd and 3rd floor along with Transportation and
Packing facilities on 1st floor.
Mongiland, located in basement, is a special arrangement made specifically for visitors such as
School kids, College Students, etc.It also has various equipment such as See-Saw, trampoline, etc
for small kids.
Raw materialswhich include -Pilsbury Cake mix (Cake Batter),Mapro (processed fruitproducts),
Mala (Seasoning), Everest, Amul (fresh cream), Vallier (chocolates) are stored on the top floor.
The factory produces around 2000 cakes, 2500 pastries, Handmade biscuits, Occasional
Chocolates, Khari along with Chocolates for Vadodara.
C. Transportation
o It has 14 Jack proof A/Ctruckswhich transports everyday to 70 RetailShopsspread across
Ahmedabad.
o Transportation takes place in following way:
• Early Morning: To outskirts of city
• 8am-9am: In City
• Evening: Special Orders
D. Awards
• Most Admired Retail Food Chain – 2010 – IMINT award
• Franchise Award 2016 - Franchisor of the Year – Bakery & Café
• The Majestic Five Continents Awards for Quality & Excellence 2016 – Held at Germany
• Food & Grocery Brand of the year 2016 - BAKERY category
• Indian Power Brand 2016 – CAKES category
• Indian Restaurant Awards 2016 Best National Bakery & Confectionery Chain of the Year
• India’s Most Trusted Brand 2015 in CAKES category
• India’s No.1 CAKE BRAND 2014

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E. Franchise
Monginis Ahmedabad provides Retail Franchises in two ways:
1) Security Deposit – Rs. 300,000. Pay all expenses (Rent, inauguration expense, electricity,
advertisement) and earn 25% profit on each product sold.
2) Security Deposit – Rs. 300,000. Company will make all expenses and earn 12% profit on
each product sold.
F. SWOT Analysis
o Strength
• It has good coverage; it has around 70 retail stores all over Ahmedabad.
• Has acquired a name in the world of bakery, food processing and packaged foods
industry.
• It has recently started offering home delivery and online booking and delivering
system.
• Prices of their products are quiet reasonable as compared to its competitors
o Weakness
• Monginis has fewer varieties in the range of cakes as compared to its competitors.
• There have been cases of lack of consistency in quality because of Monginis being
a franchise business.
• Monginis is not promoting its products aggressively.
• Being a franchise business it has limited control over the location of the store.
Hence some of its stores are not strategically located.
o Opportunities
• There is an opportunity for Monginis to make its presence felt in the malls which
now-a-days becoming a strategic location for such kind of products.
• Getting more varieties in their product range by proper market research.
• More services can be added to boost sales further and make the brand
name stronger in the mind of the customers.
• Promoting the online system properly by targeting corporates,NRIs, etc.

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• Getting in more customization options would be good for the customers.
o Threat
• Monginis hasthreatfrom its competitorssuch asDangee Dums,TGB, KabhiB, etc
• Cadburys and McDonalds are also a threat to it because they are
also positioning their products on the lines of celebration.
• Mithai Mate is a latest venture in the world of online gifting of sweets which is also
a competitor to Monginis.
• The franchise system of business can lead to sometimes misuse of the brand name.
It can also hamper the quality of the product and also the service offered by the
employees at the store.

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CH- 3
Management
Functions

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I. T H E O R E TI C A L
A. Planning
o It is a process of deciding the business objectives and charting out the plan/ method for
achieving the same.
o What, which, when, where, how – these questionsshould be answered during the planning
phase.
o This includes determination of what is to be done, how, and where it is to be done, who
will do it and how result are to be evaluated.
o This function expected to be carried out throughout the organization. It should be
performed by the manager at all levels.
B. Organizing
o Make Things/Resources available + Inform the roles of each person involved.
o According to Allen, the organizing refers to “the structure which results from:
• identifying and grouping the work,
• defining and delegating responsibility and authority and
• establishing relationships.”
o To organize a business is to provide it with everything useful to its functioning i.e.
personnel, raw materials, machineries, capital etc.
o Once objectives are established, manager has to develop plan to achieve them with help of
human resources as well as material resources.
o Managers will group people into departments according to the tasks performed.
o Managers will also lay out lines of authority and responsibility for members.
o An organizational structure is the outcome of organizing. This structure coordinates and
motivates employees so that they work together to achieve goals.
C. Directing
o Directing involves communication, leadership and motivation.
o Communication is the process of passing the information and understanding it from one
person to other person.

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o Leadership is the function whereby the person or manager guidesand influences the work
of his subordinates.
o Motivation is to motivate the employee to give their best to the organization.
• 2 broad categories of motivation: Financial & Non Financial
D. Controlling
o Manager must ensure that performance occurs in conformity with the plans adopted,
instructions issued & the principles established. This is the controlling function of
management.
o The controlling involves-
• Establishing standards of performance.
• Measuring current performance and comparing it against the established standard.
• Taking corrective action that does not meet the standard.
o In the absence of sound control, there is no guarantee that the objectives which has been
set will be realized.
E. Innovation & Representation
o These are also two important additional managerial functions.
o Innovation means creating new ideas which may either result in the development of new
products or finding new uses for older ones. It is necessary to grow better.
o The manger has to represent himself for the organization. A manger must win support
effectively from different groups (either internal or external).

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II. P R A C T I C A L
A. Directing
o It involves Communication, Leadership & Motivation.
o Formal communication take place in Monginis. The power and authority is delegated to
subordinates and thus,they’ve to report to the Production Manager regarding the goals to
be achieved.
o Mr. Jatin Veerwani leads the organisation by guiding employees time-to-time, and by
influencing their work. Newly recruited employees are provided training of 3 months by
the manager to guide them and briefly introduce them to the work environment.
o Motivation to employees is provided in following ways:
• Bonus at the end of Financial Year (March)
• Extra Salary (April)
• Dec. 13 is celebrated as Employee Day
B. Innovation & Representation
o With modernisation andspecialisation,the need forunique and creative productshave been
cherished in the market. Thus, Monginis has came up with various innovations in their
products:
• 3D Cakes
• Floral Wedding Cakes
• Photo Cakes
• Cheesecake (Eggless)
o Mongiland is one of the creative way of appreciating and encouraging more and more
industrial visits, which, indirectly increases the transparency between firm and society.

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CH-4 FINDING & LEARNING
In our Industrial visit to Monginis Pvt. Ltd. we’ve find out and learned various things, some of
them are enlightened below:
o Monginis actively participatesin SocialResponsibilitiessuch asBetiBachao,feedingpoor
children, etc.
o Monginis’ netmargin on each productis8% after deduction of GST(18%),Transportation
facilities (5%), Employees salary (13%) and Resources turnover (6%) .
o Marketing Budget for the year 2020 is decided to be Rs. 5 Million which was Rs. 3.6
Million in the year 2019.
o Products which are not sold by retail chains in 2 days are called back and given to Soham
Waste Management Company.
o Wastage inculcated during the production processis provided to Scrap Dealer.
CH-5 INNOVATION
Given below are few suggestions for Monginis to improve:
o Monginis provides 25 flavoursin Cakes, Pastries, Chocolates, etc. yet somehow they are
all just the basic mixture of basic flavours – Chocolate (Dark & White) and Red Velvet.
Thus, I’d suggest to increase the variety in flavours by including various flavours such as
Fruit flavours.
o People like Monginis cakes and pastries yet they don’t love it. As per the reviews, most of
the problem isbased on the crust.So, I’d suggest to focusmainly on softeningof the bread.
o To compete with companies like Dangee Dums, Monginis should also open small cafes
where people can sit, order and eat.

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CH-6 CONCLUSION
As we have been there we have experienced and gained the knowledge about the proper industry.
In books we acquire only theoretical knowledge, but in actual, the pragmatic implementation of
the same, can be grasped only by visiting an industry, which Monginis has provided to us. We
have learned that how managers are able to manage an industry at a large scale. We come to know
that how we implement our ideasin practical way. The workers of Monginis are very friendly and
adjusting, they give us a chance to learn more about their machine.
Thus, the industrial visit to Monginis Food Pvt. Ltd. gave a clear insight to manufacturing,
planning, directing, organizing, controlling and representation in an industrial unit. Various tools
were used to analyze the working of the firm, such as PESTEL analysis and SWOT analysis.
Since it is believed by Monginis that “M for Monginis, M for Medium”, it directly targets the
biggest population that resides in Middle Class Family.
Thus, with the belief that all information provided are true and authentic with all my senses, I’d
like to conclude the report saying that ‘ Ride million small steps, but don’t miss that one big step
to billions’. Monginis is already the crucial bakery industry for Middle Class families, so, now,
all we have to do is to see it improvise everyday.

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C O N T RI B U T I O N & B I B L I O G R A P H Y
Contributions:
Jainish Shah Industry & Company Overview
Hemal Choksi SWOT Analysis (Parle-G)
Komal Singh SWOT Analysis (Monginis)
Neelashree Bandyopadhyay PESTEL Analysis
Saffrony Aberneithie Practical Management Functions
Dev Dharaiya Prime Editor
References:
https://www.imarcgroup.com/indian-bakery-market
https://www.zaubacorp.com/company/SIDDHARTH-FOODS-PRIVATE-LIMITED
https://www.slideshare.net/supanmaniar/parle-products-industrial-visit-report
Thank You !