Market Update Presentation by Rupert Peters, RVC 2013: UK Market Update at Rendez-Vous Canada 2013 in Ottawa

1. UK Market Update
Rupert Peters, Regional Managing Director, Core Markets

2. 0 250,000 500,000 750,000 1,000,000
France
Germany
United Kingdom
Australia
2008
2010
2011
2012
CORE MARKET PERFORMANCES
January to December 2012
CORE
2012
Jan-Dec
%
2012 / 2011
%
2012 / 2008
France 455,300 -0.8% 8.2%
Germany 311,692 -1.3% -2.6%
United Kingdom 653,921 -3.8% -23.5%
Australia 258,115 6.5% 8.1%
TOTAL 1,679,028 -1.1% -8.4%
Arrivals to Date
Source: Statistics Canada, ITS Frontier Counts
Note: Arrivals of tourists figures do not exclude same-day visitors by non-land crossing (air , water ways)
• Economic uncertainties continue to weigh on
arrivals from European markets
• Australian market expanding on strong economic
growth

3. UK MARKET PERFORMANCE EXPLAINED
 Lower air capacity, higher prices
 Economy and Currency
 VFR segment travelling in reverse direction
 Fewer Skiers
 Swing to all-inclusive and lure of new
destinations

4. UK OUTBOUND TRAVEL TRENDS

5. COMPETITIVE ENVIRONMENT

6. WHY INVEST IN THE UK MARKET?
 Unrivalled direct air access into Canada
 Strong UK trade interest in Canada
 Regional and Seasonal value
 57M outbound travellers in 2012
 Demand is there, just need to convert it

7. UK Market outlook to Canada in 2013
 CTC forecasting marginal growth:
Visits + 0.3% Receipts + 0.7% to $ 784m
 Key accounts reporting summer sales up
Rail/cruise combinations very popular
 Fewer travellers spending more money?

8. KEY TRENDS
 Get me out of here syndrome!
 Stay at home factor?
 Cruising/all-inclusive destinations
 Value added mentality will continue to drive
sales.
 Experiential travel increasing/UK market
more adventurous

9. TOP TIPS
 EBO’s work but need to be aligned
 Added value v. discounting
 Leverage your RTO’s and PMO’s
 Innovate
 Read CTC market profiles

10. THANK YOU