2. Accor
Group;
52.69%
Aviva
9.94%
Metlife OFE
5.12%
Nationale Nederlanden
OFE
5.19%
Others
27.06%
Shareholders Breakdown*
Name % of shares
ACCOR SA 52.69
AVIVA OFE / AVIVA BZ WBK 9.94
NATIONALE NEDERLANDEN OFE 5.19
AMPLICO OFE / METLIFE OFE 5.12
OTHERS 27.06
TOTAL 100.00
Orbis has been listed on the Warsaw Stock
Exchange and its stocks make up the WSE’s mid-
cap mWIG40 index
since 1997
*As of 28 April, 2016. Based on the official corporate communication
Master License
Agreement
FOR 16 COUNTRIES
2015
2
3. The Hotel Leader in the Eastern Europe Region
3,800
EMPLOYEES IN OUR HOTELS
108
OPERATING HOTELS
18,800
ROOMS
8
BRANDS FROM LUXURY TO ECONOMY
9
OPERATIONAL COUNTRIES
7
COUNTRIES TO BE DEVELOPED
Significant increase of business scale
thanks to acquisition of AccorHotels operations and new
Master Licence Agreement in Eastern Europe.
7m
guests
3
4. 12New
countries
38
7 050
operating hotels
rooms
operating brands
INCLUDING TWO NEW ONES
6
20years
NEW MASTER LICENCE
AGREEMENT
EUR 142.3 m
PLN 595 m
Organization
already set
integrated business
management structure
introduced in the region
AccorHotels/Orbis Transaction Completed
VALUE
4
5. Room for
potential development:
Bosnia and
Herzegovina
Croatia
Estonia
Moldova
Montenegro
Serbia
Slovenia
Already operating
in:
Exlusive Licensor
OF AH BRANDS IN 16 COUNTRIES
Poland
Hungary
Czech Republic
Romania
Bulgaria
Latvia
Lithuania
Macedonia
Slovakia
5
6. Our Brands Portfolio
108hotels operate under the
following brand names Sofitel, Pullman,
MGallery, Novotel, Mercure, ibis, ibis Styles
and ibis budget.
30
7
30
7
91 hotels in CEE
10 hotels in SEE
7 hotels in the Baltic countries
64
5
2
7
2
1
8
17
2
No. of hotels
1
4
21
33
2
31
7
9
30 hotels
within next 30 months
6
7. GDP Forecast*
[%] 2016 2017
BULGARIA 1.9 2.0
CZECH REPUBLIC 2.6 2.6
HUNGARY 2.5 2.3
LATVIA 3.3 3.7
LITHUANIA 2.6 3.0
POLAND 3.5 3.6
ROMANIA 3.9 3.4
SLOVAKIA 3.6 3.6
CROATIA 1.0 1.6
SERBIA 1.5 2.0
SLOVENIA 1.8 2.0
Strong, positive trend visible on the hotel
market in the region to be continued
thanks to both business and leisure tourists
number increase
The fastest GDP growths in Europe
Key beneficiaries of the EU funds
Debt significantly lower than average
for the EU countries
Present on the Markets with High Potential
*source: IMF, World Economic Outlook, October 2015
7
8. Delivering Strong Financial Performance
Key Figures
(2015 YTD)
+8.3%
increase of net sales
to almost EUR 302 m
+59.2%
growth of EBIT
to almost EUR 50.2 m
growth of occupancy
to 69.7%
+1.5%
growth of ARR
to EUR 51,7
+10.6%
growth of RevPAR
to EUR 36
+5.7 p.p.
EBITDAR: EUR 103 m (+11.2%)
EBITDA operating: EUR 79 m (+14.2%)
8
9. Czech
Republic
More-balanced Business Diversification...
HungaryPoland
Food &
Beverage
Room
revenue
OtherUp & MidscaleEconomy
Other
Countries
63%
22%
8%
7%
80%
20%
67%
27%
6%
by hotel segment by geographical marketby major products and services
Net sales
2015
EUR 302 m
EUR 103 m
EBITDAR
2015 75%
25%
60%
22%
11%
7%
Diversified business structure:
by hotel segments, by products
and services and by geographical
markets
ORBIS 2015 Results
9
10. ...and Stable Mix of Clients Contributed to Solid Performance
41%
60% 65%
41%
59%
40% 35%
59%
Poland Hungary Czech Rep. Other
countries
Business Leisure
Roomnights sold (by business mix)
47%
53%
Orbis Group
ORBIS 2015 Results
10
11. 11
Five Areas of Shareholder Value Generation
Support of
ACCOR
HOTELS
PEOPLE PORTFOLIO
Our diversified brand portfolio, ranging from economy to up-scale
brands, allows us to grow on the underpenetrated markets of EE.
We continue to improve our operations:
▶ Growing RevPAR
▶ Maximising EBITDAR margin.
We allocate capital to most promising markets and brands, which
allows us to sustain dividend payments. We minimise WACC.
We answer the needs of our guests and build our success on
talented employees.
We set trends in CSR actions in the hospitality segment.
We have top expertise in the EE region and benefit from presence in
the global AccorHotels Group.
GROWTH
ACCELERATION
PERFORMANCE
PERFORMANCE
PORTFOLIO
PEOPLE
Support of
ACCOR
HOTELS
GROUP
GROWTH
ACCELERATION
12. Evolution in Many Areas of Business
Strong effort and dynamism
in F&B activities:New customer centric
organization with very personalized
offer
Partnership
with
D-RAFT
start-up facilitator
Exploring
new business
models
Constant product
improvement
Digital Plan
roll out
well on track
F&B revenues increased by 6.4%* to
nearly EUR 77 m, contributing 27% to
Orbis Group revenues
* 2015 / 2014 pro forma
12
13. 13
Successful Recruitment on LCAH in the Region
800 000
MEMBERS
TODAY
1 000 000
MEMBERS
EXPECTED
BY END OF 2016
30% RR
LCAH Contribution
in 2015
14. SALES & RM
CLUSTERISATION
MAINTENANCE
BEST PRACTICES
NEW
PAYMENT
SYSTEMS
DATABASE
ANIMATION &
LECLUB
LEVERAGING
SUPPORT
STREAMLINE
F&B ACTIONS
WITH
CONCEPT
ROLLOUT
CAPEX
EXPERTISE
SPREAD OVER
FINANCING
OPTIMIZATION
WE HAVE
THE POWER,
SKILLS &
ENTHUSIASM
TO STRENGTHEN
OUR LEADERSHIP
IN HOSPITALITY
INDUSTRY
IN THE REGION
SALES & RM
CLUSTERISATION
SALES & RM
CLUSTERISATION
RM TOOLS
HARMONIZATION
14
15. CONTENT STRATEGY
Accorhotels.com is increasing its awareness
BEST GROWTH FOR ACCOR WEB POLAND IN
EUROPE
among highest ROI for mobile campaigns
EUR 1 m
in mobile for Orbis at
the end of the year +
65% vs. LY (and
growing)
REGIONAL SALES STRUCTURE
INTERNATIONAL MICE POSITION
LOL IMPLEMENTATION
in Poland, Hungary & Bulgaria
START OF THE 3 MICROSITES
in Hungarian, Czech & Romanian
ANAIS HOTEL ROLLOUT
in Hungary, Bulgaria & Macedonia 15
16. The New Players in the Digital World
are Changing the Rules and Disrupting
Standard Value Chains
EXAMPLES
NEW DIGITAL PLAYERS
AGGREGATORS
DISRUPTORS
INNOVATORS
Share in the value
chain
LOW MEDIUM HIGH
Level of
change
LOWMEDIUMHIGH
16
17. Today,
OUR GOAL IS TO
Stay
Dream Choose Reserve Prepare
ShareReturn
Expand our
hotel excellence
throughout the
Client Journey
17
18. HAPPY GUESTS COME BACK
Happy Guests
COME BACK
Happy Staff
Happy Guest
18
19. Orbis SA
ul. Bracka 16, 00-028 Warszawa
www.orbis.pl
Orbis’ strategic partner is ACCORHOTELS
www.accorhotels.com