2. Ever since we established our Company, we have developed our business with
a sense of mission, using the fundamental “fairness” of the Internet to enrich
people’s lives and society.
The Group fulfills that mission through its CSR activities, working to respond to
societal issues.
Through our projects, we expand and continue activities to find solutions to
substantial social issues through connections to all of the people who are
involved with Rakuten Group. This includes our business partners such as the
merchants of Rakuten Ichiba and the hoteliers of Rakuten Travel, as well as
educational institutions, specified nonprofit corporations, and national and
local governments.
Rakuten Group's 5 Initiatives are an important idea to confront issues in the
Group's unique way. Based on that, to expand our CSR activities, a number of
people are working together.
Our Mission:
Empower
People and Society
Contributing Towards a Sustainable Society
- Empowerment Through Collaboration with
Customers, Partners and other Stakeholders -
- Collaboration between all stakeholders
- Single activities have impact on multiple social issues
- Efforts involve Rakuten customers, Rakuten Ichiba's merchants, Rakuten Travel's hotels, local
governments and educational institutions
Rakuten CSR Activities focus on three key points, based on which specific plans are formulated
and actions taken.
environmental
considerations
education
for future
generations
sports &
cultural
advancement
disaster
recovery &
humanitarian
efforts
community
growthCSR activities
utilizing Rakuten's
businesses and resources
local
communities and
governments
Rakuten
customers
Rakuten Group
partners
employees
investors
global
society
21
3. Our Initiatives
Rakuten's CSR Initiatives
Initiative 1: Sports and Cultural Advancement
Enrich people's lives and give children their of the future.
Initiative 2: Education for Future Generations
Provide our knowledge and tools to create a brighter future forward.
Initiative 3: Community Growth
Work with national and local governments to revitalize local communities
by developing technology-based infrastructures.
Initiative 4: Environmental Considerations
Champion the use of renewable energy sources and foster ecological awareness.
Initiative 5: Disaster Relief and Humanitarian Efforts
Utilize Rakuten Group's business networks and resources to advocate
disaster relief and humanitarian support efforts.
4
4. Providing practical work experience to future
generations of leaders
http://global.rakuten.com/corp/sustainability/activities/education/it-school/
Conveying the power and possibilities of the Internet to younger
generations conducting Rakuten IT School e-commerce classes in 81
schools throughout Japan.
Rakuten IT School has provided classes on mainly e-commerce since 2008 to high school students at 81 commercial
high schools who are about to enter society. These courses teach shortcuts to business success and make the students
to enjoy a taste of e-commerce, in order to foster the spirit of entrepreneurship and revitalize local regions. With the
cooperation of local Rakuten Ichiba merchants and Rakuten Travel hoteliers, they picture the mindset of a customer
when they buy a product or make a travel reservation, and brainstorm plans that will resonate with customers. They
actually engage in sales at Rakuten Ichiba and Rakuten Travel during the year-end business battle, so they can gain a
direct understanding of customer responses. While practicing sales, many schools utilize their local strengths as their
local identity, playing a part in regional revitalization. Furthermore, the culmination is a gathering of selected schools
from all over Japan in Tokyo for a Rakuten IT School presentation competition to determine the best in Japan for the year.
Classes at 81 Schools
(as of June 2015)
Community GrowthEducation for Future Generations
2014年11月
May
Understand
good product
Presentation
practices
June-July
Attend merchant
and
hotelier seminars
September
Learn
Marketing
October
Create
product plans
and draft of
webpages
November-December
Finalize webpages
and launch of
product
pages
January
Present results
in Tokyo
to merchants
and hoteliers
Flow of Classes
Morioka Commercial High School in Iwate Prefecture
Hanakitaseiun High School in Iwate Prefecture
Kitakami Shonan High School in Iwate Prefecture
Mizusawa Commercial High School in Iwate Prefecture
Ichinoseki Daini High School in Iwate Prefecture
Ofunato Higashi High School in Iwate Prefecture
Miyako Commercial High School in Iwate Prefecture
Kuji Higashi High School in Iwate Prefecture
Daito High School in Iwate Prefecture
Kamaishi shoko High School in Iwate Prefecture
Toono Ryokuhou High School in Iwate Prefecture
Shibata Commercial High School in Niigata Prefecture
Tone Numata school union stand Tone Commercial High School
Nagano Prefectural Hotaka Business High School
Akita Prefectural Noshiro Shoyo High School
Gifu Commercial High School in Gifu Prefecture
Toki Commercial High School in Gifu Prefecture
Gifu Prefecture Seki City Seki Commercial & Technical High School
Ritsumeikan Uji Junior and Senior High School
Doshisha Women’s Collece of Liberal Arts
Kyoto Prefectural Kyoto Subaru High School
Himeji Commercial High School
Hyogo Prefectural Kobe Commercial High School
Toyama Prefectural Takaoka Commercial High School
Ishikawa Prefectural Kanazawa Commercial High School
Fukui Prefectural Sakai High School
Shiga Prefectural Otsu commercial High School
Shimane Prefectural Johokagaku High School
Shimane Prefectural Izumo Commercial High School
Saga Prefectural Kashima Business High School
Kirishima City Kokubun Chuou High School
Kumamoto Prefectural Yabe High School
Nagasaki Prefectural Sasebo Tosho High School
Yamato Seiran High School
Yatani Gakuen Tottori Johoku High School
Nobeoka Commercial High School in Miyazaki Prefecture
Oita Commercial High School in Oita Prefecture
Nakatsu Commercial High School in Oita Prefecture
Yamaguchi Prefectural Shimonoseki Commercial High School
Yamaguchi Prefectural Iwakuni Commercial High School
Hiroshima Prefectural Hiroshima Commercial High School
Hiroshima Prefectural Onomichi Commercial High School
Ehime Prefectural Imabari Kita High School
Kochi Prefectural Ino Business High School
Kochi Prefectural Susaki High School
Nara Suzaku High School in Nara Prefecture
Tokushima Prefectural Tsurugi High School
Osaka Prefectural Izuo High School
Wakayama Prefectural Wakayama Commercial High School
Kagawa Prefectural Takamatsu Commercial High School
Tamano City Tamano Commercial High School
Okayama Prefectural Kurashiki Commercial High School
Matsuzaka Commercial High School in Mie Prefecture
Mie Prefectural Yokkaichi Commercial High School
Okazaki Commercial High School in Aichi Prefecture
Aichi Prefectural Nanyo Senior High School
Aichi Prefectural Aichi Commercial High School
Shoko High School in Kanagawa Prefecture
Kanagawa Prefectural Odawara Comprehensive Business High School
Kanagawa Prefectural Shoko High School
Shizuoka Prefectural Numazu Commercial High School
Kofu City Kofu Commercial High School
Tokyo Metropolitan Daiyon Commercial High School
Tochigi Prefectural Kanuma Commercial and Technical High School
Ibaraki Prefectural Mito Commercial High School
Chiba Prefectural Chiba Commercial High School
Iwatsuki Commercial High School in Saitama Prefecture
Saitama Prefectural Kawagoe Nishi High School
Saitama Prefectural Niiza Comprehensive Technical Upper Secondary School
Fukushima Prefectural Fukushima High School
Fukushima Prefectural Wakamatsu Commercial High School
Okawara Commercial High School in Miyagi Prefecture
Ishinomaki Commercial High School Miyagi Prefecture
Aomori Prefectural Kizukuri Senior High School
Aomori Prefectural Aomori Commercial High School
Yamagata Prefectural Sakata Koryo High School
Yamagata Prefectural Tsuruoka Chuo High School
Towanomori San-ai High School in Hokkaido Prefecture
Hokkaido Sapporo Asukaze High School
Okinawa Prefectural
Nago Commercial High School
Okinawa Prefectural
Gushikawa Commercial High School
65
5. Disaster relief and development of national reading promotion program
Disaster relief
Reading promotion
December 2012
Launched as a
disaster relief in
Fukushima Prefecture
May 2014
Service launched in Gifu
Prefecture in a joint
project with the
prefectural government
July 2014
Service launched in
Shimane Prefecture in a
joint project with the
prefectural government
November 2014
Service launched
in Gunma Prefecture
2,763users
Gifu Prefecture, in a joint
project with Gifu Prefectural
Government
Seki, Gifu, Tajimi, Gujo,
Takayama, Ena Kaizu,
Kasamatsu, Hichiso Kawabe,
Yaotsu, Sakahogi Yoro,
Shirakawa, Higashi-shirakawa
1,646users
Shimane Prefecture, in a joint
project with Shimane
Prefectural Government
Matsue, Izumo, Unnan Kozu,
Hamada, Oku-izumo,
Tsuwano, Nishinoshima,
Okinoshima, Ohnan
8,201users
Fukushima Prefecture
Koriyama, Fukushima,
Date, Nihonmatsu, Motomiya,
Nasugawa, Iwaki
1,415users
Gunma Prefecture
Maebashi, Takasaki, Shibukawa,
Isesaki, Oizumi
Visited by 14,025 children, parents,
and guardians nationwide(as of February 2015)
Stocked up full with books, going straight to the children Initiated
as promotion of reading among children in disaster-affected regions,
expanding throughout Japan at present
Rakuten Mobile Library has been launched in December 2012 in Fukushima Prefecture with the goal of promoting
reading among children and developing the disaster-hit region.
In addition to over 1,200 picture books, illustrated books, and comics for elementary school children and younger,
e-books, tablets, and other non-paper books were also enjoyed by many children. Those books attract their guardians
also, thus contributing to revitalizing regional communities.
This effort was expanded in 2014 to revitalize local communities throughout Japan, with a focus on providing
opportunities to become familiar with books for children and harmonious local community for guardians.
An environment to become familiar with
books near children
http://global.rakuten.com/corp/sustainability/activities/education/mobile-library/
Community GrowthEducation for Future Generations
87
6. Christmas Cards made by staff
We also sent out original Christmas cards made by Rakuten staff together
with the presents.
The Rakuten Santa Project involved preparation of presents supplied courtesy of Rakuten Ichiba merchants, bearing
in mind the age, gender, and personalities of each child, while imagining the smiles on their faces upon receiving the
presents. Stuffed animals and soft toys for the little ones, stationery or fashion accessories for elementary school kids,
clothes for junior high and high schoolers - we received heartfelt letters of thanks from many children after Christmas.
The new name of the foundation established by Rakuten Life Insurance Co., Ltd. (formerly Airio Life Insurance), Public-
interest Incorporated Foundation Rakuten Mirai-no-Tsubasa. The foundation supports the first steps to independence of
around 30,000 children living in 600 foster care institutions nationwide. And by creating spaces for mutual support and
interaction, the Foundation is also helping to give children in foster institutions the safety, security, and space to dream.
Putting smiles on children’s faces and
supporting their dreams and growth
http://corp.rakuten.co.jp/csr/activities/santa/
Independent living allowances and social networking time for a happy
and fulfilling life
With Public-interest Incorporated Foundation Rakuten Mirai-no-Tsubasa, the Rakuten Tsubasa Project supports the
dreams and development of children requiring foster care due to family issues. This project raises funds for allowances
to enable young people leaving foster care institutions or foster families to live independently and gain employment or
further their studies (150,000 yen).
The Rakuten Santa Project is also set up to put a smile on the face of children living in institutions across Japan by
delivering them Christmas presents, giving them some time to interact socially for relaxation and enjoyment, and to give
them room for dreams in their daily lives.
The projects will continue to undertake initiatives to support the dreams and growth of children and young people and
bring a smile to their faces every day.
Delivering presents to 28,567 children around Japan
that match their age and maturity - with a smile
from 278
merchants
by 253
Rakuten staff
to 587 facilities
28,567 children
Education for Future Generations
109
9. In the process of studying forests across Japan, it was found that a number of issues were emerging depending on
the way forests were formed. By addressing these through progressive thinning of coniferous forests, and thinning
with undergrowth clearance in broad-leaved forests, they will return to their original state. In order to deal with these
challenges, as well as the revitalization of local industries through exploitation of thinned wood and to fulfill our role in
local environmental education, Rakuten’s Forest is becoming a nationwide program. In future, it will also be a platform
for action overseas.
Fundraising and awareness-raising
for projects through Rakuten services
Businesses and customers working together to restore forests
We are pursuing initiatives to raise awareness very
widely about the challenges facing forests. In addition
to using a portion of the proceeds from the sales of
the cardboard boxes with the “Rakuten’s Forest” logo
for restoring activities, we are eliciting donations from
Rakuten Ichiba merchants and Rakuten Travel hotels,
and enlightening people through the big screen at
the Rakuten KOBO Stadium Miyagi, home ground of the
Tohoku Rakuten Golden Eagles, and through catalogs
and mail delivered to customers.
Community GrowthEnvironmental Considerations
Reviving the original forests
where animals can easily coexist with people
http://global.rakuten.com/corp/sustainability/activities/environment/forest/
Addressing the issues facing forests across regions regarding restoring
activities of original forests to allow sunshine through the canopy
Rakuten’s Forest, a project that aims to restore forests and protect biodiversity, was launched after the start of the
public awareness-focused Project to Protect Clutch’s Golden Eagle Buddies in 2012 – golden eagles, upon which Clutch,
mascot of the Tohoku Rakuten Golden Eagles is modeled, are in danger of extinction. We heard from a number of
experts that large-scale development and lack of appropriate forest thinning in recent times was leading to increased
forest density, which stops sunlight from falling on the forest floor. This in turn makes the forest a less viable habitat for
the golden eagle. The project was launched in the six prefectures of Tohoku where the golden eagle was still confirmed
as surviving, with the objective of restoring functional and appropriate forest activities. The challenges facing forests in
each community are now being addressed through thinning, weeding, and clearance of undergrowth, for example.
Rakuten’s Forest expands from the six Tohoku
prefectures to the rest of Japan; next, the world
Customer uses Rakuten service
Customer helps fund activities
Rakuten allocates part of the
proceeds to fund activities
Merchants and accommodation
facilities provide assistance
Merchants purchase Rakuten
products
BANK
ReforestationReforestation
楽天の森
Rakuten’s Forest
楽天の森
Rakuten’s Forest
15 16
10. Environmental ConsiderationsEducation for Futur GenerationsDisaster Relief and Humanitarian Efforts
■Disaster Humanitarian Donation Result History
Monetary support from all over Japan
Collection total of 749,168,418JPY
(as of July 2015)
Education for Future
Generations
■Fund Scheme
Rakuten Super Points Credit card Cash E-money
Environmental
considerations
Disaster Relief and
Humanitarian Efforts
Enabling people to donate to a wide variety
of causes made more convenient
http://global.rakuten.com/corp/sustainability/contribution/
Get involved by donating to a cause online, 24 hours a day
Rakuten Clutch’s Special Charity Fund is a program that harnesses our key businesses. Donations are accepted through
Rakuten Super Points, credit cards offered by Rakuten Card, cash transfers from Rakuten Bank, and Rakuten Edy
e-money. As a one stop shop, causes you can donate to through the Fund include disaster and humanitarian relief,
educating the next generation, the environment, and more.
A charity program requested by customers
Rakuten Clutch’s Special Charity Fund is a donation collection service launched in the days following the 2011 Great
East Japan Earthquake. Rakuten received an overwhelmingly warm response as the only 24-hour, “anytime, anywhere”
online donation collection point, and a functioning internet was recognized as key infrastructure. Rakuten Clutch’s
Special Charity Fund was launched from Rakuten’s ability to settle these transactions in a variety of ways, and after
thousands of customer requests.
Total Donation: 1,049,168,418 JPY
*Above total includes donation from Rakuten (as of July 2015)
Cause Amount raised Recipient Donation Period
Great East Earthquake
668,475,056 Disaster Relief Fund
2011 / 10 / 1 ～ 2015 / 1 / 31
46,322,037 Earthquake & tsunami orphants
Urgent fundraising
for Ebola crisis
623,696 Medicins Sans Frontiers 2014 / 10 / 27 ～ 2014 / 11 / 30
Hiroshima landslides 2,167,259
Hiroshima City August 20
landslides disaster fund
2014 / 8 / 26 ～ 2014 / 9 / 30
Serbia floods 3,989,713 Serbian embassy 2014 / 6 / 6 ～ 2014 / 7 / 31
Thphoon Haiyan,
Philippines
6,220,915 Philippines embassy 2013 / 11 / 15 ～ 2014 / 3 / 3
Typhoon No.18
fundraising(Kyoto)
130,860 Japanese Red Cross Society Kyoto 2013 / 10 / 9 ～ 2013 / 10 / 31
Kyushu floods 810,754
Kumamoto and Oita relief fund
Japanese Red Cross Society Fukuoka,
Oita and Kumamoto
2012 / 7 / 19 ～ 2012 / 8 / 31
Turkey earthquake 2,236,962 Turkish embassy, AMDA NPO 2011 / 10 / 28 ～ 2011 / 12 / 26
Thailand floods 8,677,637 Thai Red Cross 2011 / 10 / 14 ～ 2011 / 12 / 15
17 18
11. Customer
Optimizing power costs
New electricity retailers A
New electricity retailers B
Existing power utilities
New electricity retailers（PPS）refers to Power Producer Suppliers, which are separate from the major existing power companies and include some renewable energy sources.
kW
0h 24h
Fund mobilization for forest
management projects
i sharing Service (i =electricity)
Nature-friendly, forest-friendly energy
http://energy.rakuten.co.jp/
A proposal for optimizing energy use
by changing the way we think about energy
In the wake of the Great East Japan Earthquake, there was a surge of interest in energy in Japan. The focus switched
to renewable energy, led by solar power. Rakuten also contributed to the expansion of renewable energy, launching
Rakuten Solar in 2012 to deliver high-quality solar power systems with lithium battery storage to households at a
reasonable price. In 2013, Rakuten Energy took this to the next level beyond the “how” of power supply and demand,
offering comprehensive user solutions for energy efficiency through demand response. This curbs electricity use at peak
hours of demand during supply crises through efforts by demand and supply sides, or proposes to companies and local
bodies about introducing renewable energy. In the future, Rakuten will propose a new approach to energy by analysing
consumer energy data, harnessing IT and through electricity supply and demand forecasting, for example; as Japan
nears full liberalization of the electricity market in 2016.
Through Rakuten Energy, Rakuten is developing “i Sharing Service” for hotels and merchants on the Rakuten Travel
and Rakuten Ichiba platforms, aiming to cut power costs and promote an environmentally friendly use of electricity
by supplying Optimized power from low-cost, renewable sources. Proceeds from the service are devoted to Rakuten’s
Forest, the biodiversity and reforestation project.
Rakuten Energy is promoting “Eco-tabi” (eco-tour), an initiative designed to redirect profits derived from hotels
participating in “i Sharing Service” and their guests to environmental preservation.
As a result of joining “i Sharing Service”, hotels have been able to limit their electricity costs, with part of the savings
going to Rakuten’s Forest for investment in forest improvement activities. That makes Eco-tabi, where customers choose
to stay at hotels taking part in “i Sharing Service”, a first step toward sustainability. Customers are informed of the
campaign, and at the same time, are offered easy-to-access discounts and specials.
Turning customers’ shopping behavior
into resource mobilization
Environmental Considerations
2019
12. Global Initiatives
From Japan to the Rest of the World
INDONESIAINDONESIA
FRANCEFRANCE USAUSA
BRAZILBRAZIL
2221 2221
13. Revitalization to bring back forest
http://global.rakuten.com/corp/sustainability/activities/environment/global_forest/indonesia.html/
Contribute to revitalization of Indonesia Forest
Indonesia is home to some of the most biologically diverse forests in the world, suffers deforestation caused by illegal
logging, forest burning, and irresponsible clearing by companies.
Various efforts have been done to help prevent this deforestation, and Rakuten, as one of the company who has branch
in Indonesia, is seek to contribute in these efforts.
Environmental considerations
With the reforestation initiative in Indonesia, we have committed to plant trees over a three year period in regions that
are affected by deforestation.
As the start of our 3 year plan, we have finished planting 1,000 Trees in Bali, and 30,000 Trees in South Kalimantan as of
2015.
Restoring back the forest, one area at a time
Indonesia
South Kalimantan
Bali 1,0001,000
30,000
23
14. Planting seeds for the future
http://global.rakuten.com/corp/sustainability/activities/environment/global_forest/brazil.html
Addressing environmental issue in Brazil
Brazil's Atlantic Forest is one of the richest of the planet in terms of biodiversity, but also one of the most threatened.
Due to deforestation, over 11,000 species of plants and animals are considered threatened today, water crisis in several
areas, and so on.
Facing such a critical situation, Rakuten has decided to take action and extended its forest initiative to Brazil where it
has business activities.
Environmental considerations
Rakuten is committed to restoring the Atlantic Forest within the São Paulo State, in collaboration with a local NPO. The
first project represents 25,000 native tree species to be planted in the region of São José do Rio Preto by the end of
2015, and to be monitored during 5 years.
To mark the start of this initiative, we held symbolic planting in Villa Lobos Park, Sao Paulo
Restoring the Atlantic forest
São Paulo 25,000
Brazil
2525 26
15. Raising environmental awareness through
sports
http://global.rakuten.com/corp/sustainability/activities/environment/green_tour/
Collaborating with professional athletes to raise environmental
awareness
Rakuten is passionate about sports and about contributing to local communities. Rakuten Green Tour in USA is one of
our way to raise environmental awareness to society using the influence of professional athletes. This collaboration with
the AVP is a great way for Rakuten to support an exciting sport and encourage local fans, players and our employees to
be active in their own communities
Environmental considerations
We are visiting several cities in USA, and in each of those cities, Rakuten will design a campaign to address
environmental issues specific to the area and will recruit players, staff, fans and other volunteers to participate in
projects such as beach cleanups, park beautifications and more.
We started the Rakuten Green Tour in New York city, were we worked together with Volley Ball athletes, local
environmental NPOs, volunteer and Rakuten employee to clean up the bushes and plant trees in the areas along the
Hudson river.
Improving Environment around Hudson River, NY
USA
New York
Hudson River
27 2827
16. Spreading the Knowledge to Remote Places
http://global.rakuten.com/corp/sustainability/activities/education/mobile-library/paris/
Education For Future Generations
We Introduce the Mobile Library in France at Champ De Mars park where we participated in “Holiday For All” events held
by Local NGO - Secours Populaire Français .
Rakuten and SPF also used this opportunity to announce their collaboration not just on Mobile Library but also for
future activities to support children of France .
Even if France is a developed country, many children have reading difficulties. The Mobile Library operations will start in
the Northern part of France where tackling this issue and supporting education are particularly relevant.
Kicking off from Paris, and moving to Nord
Delivering the Joy of Reading to improve literacy
Bringing books as the window of knowledge to the children of France
We believe that the reading is one of the basic key for education. Rakuten Mobile Library supports children’s education
by bringing them books, and also supporting community development at the same time by introducing great French
authors’ books to promote children’s community pride and become a place to have chats in the community.
France
Europe
Paris
Nord
3029 30
18. AustriaUnited Kingdom
United States
United States United States
United States
France
France
Spain
Malaysia
Thailand
Taiwan
Germany
Japan
Spain
Cyprus
Singapore
Brazil Indonesia
Canada
United States
United States
Asia
EuropeAmericas
Rakuten Worldwide
As I reflected back on Rakuten’s contributions to society, it led me to recall the Great
Hanshin-Awaji Earthquake of 1995. The earthquake reduced the town where I was
raised to rubble instantaneously. The scene as we frantically searched for my aunt
and uncle is something that I will remember for the rest of my life.
Confronted with the death of my aunt and uncle, it occurred to me that you only live
once. So the next year, in 1996, I quit the company that I was working for and set to
work establishing Rakuten. My thinking was that if we could empower even the tiny,
local shops reduced to rubble from back then by allowing them to sell their wares
on an equal footing as the companies located in major urban areas, then this could
serve as a major source of strength underpinning Japan.
My conviction in this has not changed still to this day.
Immediately after the Great East Japan Earthquake occurred, I could not stand idly
by, and so I visited evacuation shelters and went around asking what I could do. I
also gathered together supplies at Rakuten warehouses, and delivered things like
water, diapers, and food to the afflicted regions.
The employees of Rakuten also thought about what they could do out of a similar
sentiment, and so all of us joined forces to take action together.
We began considering Rakuten Clutch’s Special Charity Fund one week after the
earthquake, and the fund collected 738.92 million yen in donations for the Great
East Japan Earthquake. It is still going strong, as it has continued to provide disaster
relief for the disaster caused by heavy rains in Hiroshima, and disaster funds for the
disaster in Kyushu from torrential downpours resulting from Typhoon No. 18 (Kyoto).
Such support has not been limited to within Japan, as the fund has also provided
support to the Philippines, Thailand, and Turkey.
I would like to make people aware of Rakuten’s CSR, while at the same time also
getting people to understand that Rakuten is acting broadly in a variety of different
fields. But I feel that merely regarding the company’s social responsibility and
contributions to society as CSR is not exactly correct.
Rakuten’s very existence began from a desire to empower even those who have
been reduced to rubble, such as small, local shops, to pull themselves up. In this
manner, Rakuten itself will continue striving to produce value in which each and
every individual can share a sense of health and happiness by creating sustainable
arrangements on into the future.
Corporate Profile (as of Dec 31, 2014)
Name Rakuten, Inc
Founded February 7, 1997
Service Launched May 1, 1997
IPO April 19, 2000
Common Stock 111,600 million yen
Employees 11,723(Consolidated)
Chairman and CEO
Rakuten’s CSR About Us
