The tide of available information continues to rise.The opportunities that come from open access, linked data, sharing resources with other institutions, and standards-based data are enticing - and perhaps overwhelming? Emerging design approaches help you find ways to make the most of your opportunities for new types of interactions and engagement with Information Objects. They focus on: - Exploration, serendipity, use: Rich, relevant design requires an intimate understanding of information and the way people interact with it. It's more than attractive styling - although that's important. It's about people engaging in ways that stimulate the intellect and the experience. People need to find information, use it, relate other information to it, and share it for decades to come. - Scalability, persistence, authority: Rich, relevant design also takes the long view. Understanding that the integrity of the information matters. This is increasingly important as we move toward more linked, open, and born digital cultural information. Your institution becomes a gateway to an ecosystem of artistic imagery, scholarly insights, history, perspectives, and related objects. Other people will use your information to create new interpretations and works, which then build on what you hold. Curating information may be perceived as a burden (to be made easier!), yet it is a significant opportunity to reinforce the value and authority of institutions that enhance the information ecosystem.