WordPress and Google Analytics: Websites, Blogs, and Analytics Made Simple(r) by Natasha Murphy and Adrienne Brown

1. WORDPRESS AND
GOOGLE
ANALYTICS:
WEBSITES, BLOGS,
AND ANALYTICS
MADE SIMPLE(R)

2. PLUGINS: THE
GOOD, THE BAD,
AND THE KIND
THAT WILL GET
YOUR SITE HACKED
Created by /Natasha Murphy @natasheebear

3. FIRST THINGS FIRST: WHAT IS A
PLUGIN?
A plugin is package of code written.
Generally speaking they are awesome.
Examples of features you can add include...
calendars
anti-spam measures such captcha forms
contact forms
instagram feeds
and much much more

5. PLUGIN ESSENTIAL KNOWLEDGE
Not all code is created
equal
Read the reviews and only install
plugins with at least 10 reviews
and a minimum of a 3 star rating
Not all plugins
get along with each other
Review your website carefully
after the addition of a plugin to
make sure no code conflicts were
introduced into the website
codebase

7. PLUGIN ESSENTIAL KNOWLEDGE
CONT.
Just because you can
install unlimited plugins...
does not mean you should
Only add what you need, delete
what you are not using, do not use
multiple plugins for the same
feature, and shoot for no more
than 10 plugins total
Not all plugins are safe to
use
Check to see if a plugin is

8. compatible with the latest version
of wordpress and has been
updated within the last year before
installing on your website

9. TOP 5 PLUGINS AND
WHAT THEY WILL DO FOR
YOU
These are plugins we use often
and
are updated by their developers
on a regular basis

10. 1. WP ENGINE HOSTING PLAN
COST: $29/MONTH FOR 1 SITE
SAVE 20% OFF YOUR FIRST PAYMENT WITH WP ENGINE. EXPIRES
3/31/2016.
ASK HOW!

11. A good hosting plan with built in daily backups and a
dedicated support team available 24/7 is by far the most
effective way to protect your wordpress website against
hacks and make sure it's recoverable in the event it is
hacked

12. 2. WP SUPER CACHE
COST: FREE
RATING: 4.2 OUT OF 5 STARS
LAST UPDATED: JANUARY 2016
Great for sites with a lot of traffic; enables server side
caching so that new calls to the database aren't made when
people visit the website - instead a snapshot of the site is
shown to visitors
HTTPS://WORDPRESS.ORG/PLUGINS/WP-SUPER-CACHE/

13. 3. CONTACT FORM 7
COST: FREE
RATING: 4.6 OUT OF 5 STARS
LAST UPDATED: FEBRUARY 2016
HTTPS://WORDPRESS.ORG/PLUGINS/CONTACT-FORM-7/

14. 4. WP VISUAL BAKERY
COST: $34
RATING: N/A
LAST UPDATED: N/A
Allows you to create sophisticated, mobile-friendly page
and post layouts without any coding knowledge
Takes your site to that 'wow' level
HTTPS://VC.WPBAKERY.COM/

15. 5. YOAST SEO PLUGIN
COST: FREE
RATING: 4.1 OUT OF 5 STARS
LAST UPDATED: MARCH 2016
HTTPS://WORDPRESS.ORG/PLUGINS/WORDPRESS-SEO/

16. Allows you to enter detailed SEO information on a per post,
per page, or sitewide basis
Submits an XML sitemap to search engines with each new
post so search engines are automagically updated when
new content is added

17. FEELING CONFUSED?
and get a blueprint for success.
Schedule a personalized web
consult

18. USING GOOGLE
ANALYTICS TO
DRIVE THE WAY
YOU PLAN
CONTENT
Created by /Adrienne Brown @adriennejmedia

19. WHAT WE'LL COVER
SEO - The Basics
Self Audits - How To
Google Analytics - Who, What,
When & Where
How Google Analytics Helps -
Content Strategy

20. WHAT IS SEO
“(S)EARCH (E)NGINE
(O)PTIMIZATION is the process
of affecting the visibility of a
website or a web page in a search
engine's unpaid results—often
referred to as "natural," "organic,"
or "earned" results.”
THE BASICS - WHAT
HELPS DETERMINE WHERE
YOU FALL IN RANKING

21. Keywords
Page Titles
Links / Reputation

22. WHERE DO I START
Learning Where Your Site
Presently Stands
Self Audit - Keywords, Page Titles,
Links
GOOGLE ANALYTICS
Free service, easily implemented,
via code, to your website

23. GOOGLE
ANALTYICS
“Freemium web analytics service
offered by Google that tracks and
reports website traffic. Google
Analytics is now the most widely
used web analytics service on the
WHO, WHAT, WHEN & WHERE of
your website

24. WHO & WHAT
WHO (USERS) IS VISITING YOUR
SITE
New Visitors / Returning Visitors
WHAT (BEHAVIOR)
USERS ARE DOING
Landing Pages: Pages are they
viewing
Bounce Rate: Are they remaining
on your site

25. WHEN & WHERE
WHEN - ARE READERS
VISITING YOUR SITE ?
Identify traffic trends in posting
days
WHERE - ARE USERS
COMING FROM?

26. Geographic Location
Solidify or grow your target
reader or customer
Referral Traffic
Search Engines - What
keywords drive traffic to your
site
Social Media Networks - Which
networks drive traffic to your
site

27. GOOGLE ANALYTICS
PROVIDES A WEALTH OF
KNOWLEDGE (DATA)
THAT CAN BE USED TO
OPTIMIZE YOUR WEBSITE
WITH METHODS
IT CAN ALSO BE USED FOR
CONTENT STRATEGY

28. GOOGLE
ANALYTICS &
CONTENT
STRATEGY
UTILIZING THE WHO,
WHAT, WHEN & WHERE
AS A GUIDING SOURCE
FOR CONTENT STRATEGY

29. Identify user interest via landing
page traffic
Determine content calendars is
via traffic trends
Identify content promotion
strategy via referral
Traffic and sources

30. DON’T BE AFRAID
OF DATA!
SEO + GOOGLE ANALTYICS =
WEBSITE SUCESS

31. THE END