Digital Marketing and Branding Life Rafts - Christina Fluegge

1. Using your blog to build your
design business
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2. Define your
goals
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3. Define your
goals
What are you trying
to accomplish?
•E- design
•Residential work
•Commercial work
•Professional design blogger
•Online shop
•Expand into new types of
design
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4. Posting your
work and
getting it out
there
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5. Posting your
work and
getting it out
there
Share your progress
on personal and
professional projects
to build your business
online and locally
•Professional photos
•Before and afters
•Idea boards
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6. Keeping it
personal
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7. Keeping it
personal
Design is a personal
business, be
professional but also
be yourself. People
want to know you if
you are going to be
part of their design
process.
•You don’t have always sell
yourself
•Be honest
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8. Keeping your blog relevant
over the long term
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9. Analyze your
content
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10. Analyze your
content
How is your content
viewed and by
whom?
Use that information to either
change your approach or
emphasize you style and content
continuously
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11. Format| Color|
Design
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12. Format| Color|
Design
Update your blog to
keep it interesting to
look at while
maintaining your
brand and style
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13. Original
Content
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14. Original
Content
Include original
content along with
the work of others.
•Share your work
•Support your community of
artists, designers, bloggers
and creatives
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15. Share your
designs and
ideas
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16. Share your
designs and
ideas
Market yourself as a
resource for
information that is
valuable to your
readers
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17. Being organic to your brand
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18. Being organic
to your brand
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19. Being organic
to your brand
Letting your brand
evolve from your
passion, inspiration
and style
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20. Be an
influence by
being yourself
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21. Be an
influence by
being yourself
Share or sell what you
love not just anything
•Monetize your style and
brand by aligning yourself
with brands and shops you
enjoy and want to support.
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22. Interact
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23. Combining
your blog with
other social
media
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24. Combining
your blog with
other social
media
Choose digital and
social platforms that
you enjoy using
•Create a natural flow of
information
•Keep your identification
obvious
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25. Collaborations
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26. Collaborations
Work with other
brands to bring
awareness to your
brand, business
and/or blog
•Use these collaborations to
grow your social presence
and traffic
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27. Talk with your
followers
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28. Talk with your
followers
Be present and
available
•Answer their questions and
emails
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29. Digital Branding and Marketing
life raft
• Use your blog to build your design business
• Keep your blog relevant
• Be organic to your brand
• Interact
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