This document provides an overview of the Ryn footwear brand, including: - Its origins in South Korea in the 1990s and current sales in 22 countries - Its innovative rocker sole design that mimics the natural foot strike - Performance benefits like increased stability, calorie burn, and arch stimulation - Growing celebrity endorsements and marketing initiatives in Hollywood - Positive reviews and testimonials from professional athletes praising the shoes' comfort, support, and effectiveness for workouts.

2. • Developed in Pusan, South
Korea in the 1990’s
• Originated as a footwear R & D
company
• Currently sold in 22 countries
worldwide
• Launched 2009 in the US
• Conservative distribution
policy and retail pricing
consistency
• US Wellness Footwear sales
rose from 17M in 2008 to over
1.5B in 2010, and 2.5B
projected for 2011

3. • Most innovative and
intelligent technical
footwear design for the
modern athlete
• Leads the rocker-sole
category in performance
and quality
• Recognizable styling
being embraced by
professional athletes and
Hollywood

5. Product Overview
• Full 35-45 degree elliptical
rocker
• EVA embedded graphite
shank see-saws on the Ryn
Air Tunnel, thus recreating
the natural foot strike
• Pressure activated and
fully supportive arch
• Designed in Milan, Italy 7 Layer Construction
• Produced in Pusan, South
Korea
• Great fit, feel, and superior
quality

6. The Difference
• Exceptional Stability – The structured Ryn AIR TUNNEL
system provides cushioning at impact without sacrificing
stability. The shoe drives straight ahead without caving in
or rolling out. Unlike many other brands in the category,
Ryn has no soft, collapsing memory foam, thus yielding
much better stability, gait control and foot-strike guidance.
• 45/35 Degree Rocker – The rocker challenges major
muscle groups more than other rocker sole shoes. Other
brands have no more than a 30 degree rocker on their
most aggressive models.
• Arch Stimulation – A slight “arch hump” pleasantly
stimulates the arch as your foot passes through the gait
cycle.

7. The Difference
• Extra Padding and Depth – Ryn athletic shoes have extra
heel, top line and tongue padding, thus ensuring a secure
fit without heel slipping problems.
• Orthotic Friendly – Since the central message behind Ryn
is balance, stability and control, Ryn encourages the use
of orthotics for maximum stability (if needed). Ryn shoes
have the added depth to accept custom or OTC orthotics
without incurring fitting problems, like heel slipping.
• Excellent Stability on Uneven Terrain – Unlike many other
brands in the category, Ryn has no soft, collapsing
memory foam. The structured Ryn AIR TUNNEL provides
much better stability in grass, on inclines and on uneven
surfaces, like cobblestones.

8. The Difference
• Better Wet Weather Performance – Since there is no soft
foam sensor for water to permeate, Ryn shoes can be easily
worn in the rain and wet weather without fear of damaging
the shoes. The Ryn Trail shoes are lined with Sympatex®,
which allows the foot to breathe, without letting water in.
• Impeccable Craftsmanship – Ryn shoes are beautifully
manufactured, lasted and finished. Their 7-layer construction,
manufacturing process and materials selection assures
consumers of wearing a shoe with excellent longevity that will
feel great every time they lace them up. Every aspect of R&D,
manufacturing and quality control is tightly controlled under
one roof. There is no “contract manufacturing” to China,
Vietnam, Indonesia or Singapore.
• Two sets of insoles and laces are included with every pair

9. The Difference
• Two sets of removable
insoles in every box
• Each insole with a
varied depth for fitting
purposes
• Every insole comes with
metallic lined threading
– Antibacterial/Antifungal
– Wicks away moisture
– Helps to increase blood
flow

10. The Difference
• Attractive Styling Across Multiple Categories – Ryn’s
athletic, casual, dress and sandal lines have drawn praise
from customers since they have arrived in the U.S.
There’s a Ryn shoe for almost any occasion. Ryn models
are designed in Milan, and manufactured in Korea.

11. Ryn Midsole
• Encapsulated Air Tunnel Stable
– 35 degree elliptical rocker
– Increased medial and lateral stability
– Softer heal strike
– Great for aerobics, jogging, and running
– Waterproof outsole
• Encapsulated Air Tunnel Max
– 45 degree elliptical rocker
– Maximum toning and calorie burn
– Great for Indoor training
– Waterproof outsole

12. Ryn Midsole
• Encapsulated Air Tunnel Firm
– 35 degree elliptical rocker
– Increased medial and lateral stability
– Firmer heal strike
– Great for work and casual walking
– Waterproof outsole
• Encapsulated Air Tunnel Open
– 35 degree elliptical rocker
– Softest heal strike
– Great for joint stress relief
– Waterproof outsole

15. Ryn Benefits
• Strengthens and tones
the core, glutes, thighs,
and calves
• Increased calorie burn
and heart rate during
workouts
• Increased blood
circulation
• Better posture
• Joint stress relief

16. Ryn Benefits
• Highly developed wellness walking shoe
• Training aid and recovery tool for serious runners
– Less impact on feet and joints
– Disperses weight evenly throughout foot strike
– Strengthens core and posterior muscles
– Decreased recovery time in between workouts

17. Ryn Benefits
• Balancing adds core strengthening and toning to
every workout
– Free weights
– Cables
– Elliptical trainers
– treadmills
– Workout Bands

19. Ryn Sport

20. Ryn X-Run

21. Ryn Nazca
Metallic Blue Silver/Black
Candy Apple Red

22. Ryn Dress
Sargon Onix Babylon
Cindy

23. Ryn Casual/Work
Aspid Nancy
Jonathan

24. Ryn Sandals
Cafri Irin
Cafri Maui

25. Ryn Outdoor

27. • Selling RYN footwear should be very easy,
especially if you have experience selling other
rocker sole shoes. When your shoes arrive, we
suggest…
– Adopting an aggressive “product launch” mindset.
– Bringing out a pair of RYN shoes for every
customer looking for a comfortable walking shoe,
dress shoe or sandal. Let them experience the
feeling. Many will buy.

28. Explain how people will “feel” when
they wear RYN.
• Notice the better balance, stability and control as you walk in
the shoes.
• Feel the immediate pressure relief on your heels and the balls
of your feet.
• Notice that your arches are being pleasantly “massaged” as
you walk.
• Your posture will be improved and you will notice that your calf
muscles, hamstrings and glutes are getting more work.
• Best of all, RYN shoes are exceptionally stable, and you will
notice that your feet won’t roll-in or roll-out as much when you
walk in them.”

29. When you lace up the shoes, make
sure you have a nice, secure fit.
• Check the toes and make sure the heels aren’t
slipping. If they have never worn rocker sole shoes,
have your customer roll the shoes back and forth
while standing
• Let them become familiar
with the motion of the shoe.

30. When they stand up, get them walking
• Their posture will improve immediately (Point
that out)
• Ask them to avoid looking down at their shoes
when they walk.
• Get them to stand tall, pick up the pace and take
a good, deliberate walk around the store. The
faster they walk, the more “normal” the shoe will
start to feel.

31. Ask the customer for feedback.
• Ask questions like:
– ”Do you notice that your heels and the balls of your feet
feel like they’re floating off the ground? Those are the
two parts of your feet that take the biggest pounding
when you wear regular shoes on concrete. Do you feel
the support coming up into your arches?”
– “As you walk in the RYN shoes do you feel your arches
getting massaged?”
– “Did you notice how easy it is to maintain good
posture?”
– As you walk rock back and forth in the shoes, can you
feel your calf muscles working more?
– “Can you feel how stable the shoe is? Do you notice that
it is a little bit harder to roll in or out as you walk?”

32. As the customers answer “yes” to each of these
questions, the value of the shoe is far exceeding the price.
• That’s it – the process is fairly simple, and it will
move the shoes.

34. Ryn Marketing
• Advertising Age
– states that “Ryn has a cult following”
• THEBOOKLA
– says Ryn “looks cool”
• The New York Times
– reviews Ryn as “much lighter than rocker-sole shoes and also
yielding much less impact on your joints.”
• Bliss World
– claims Ryn “delivers the ultimate workout while making your body
feel all around healthier.”
• Footwear News states
– that “Rocker-bottom specialists MBT, Ryn, and Fitflop remain
category leaders
• Life Time Television (The Balancing Act… 100M Households)
– calls Ryn “the Perfect Shoe”

35. Initiatives Going Forward
• “Californication of the Ryn Brand”
– Ryn is now promoted to consumers globally through a
powerful Hollywood driven entertainment marketing
package that covers motion pictures, TV series, “fabloid”
media, mainstream media and other high-end product
outreach and placement channels. Ryn USA is engaged in a
two year partnership agreement with UPP Entertainment
Marketing, the original product placement agency founded in
the 1970’s, responsible for building UGG, Red Bull and many
other brands.

36. Celebrities Wearing Ryn
Fergie (Sports Silver), Jessica Biel (Sports Silver), Jennifer Garner
(Sports Silver), Kim Kardashian (Sports Silver), Ashley Green
(Sports Silver), Jessica Alba (Sports Silver), Ellen Pompeo (Sports
Silver), Hillary Duff (Sports Silver), Jennifer Lopez (Sports Silver),
Ashley Tisdale (Sports Silver), Ellen DeGeneres (X-Run White),
Matthew McConaughey (Nazca Blue), Jake Gyllenhaal (Nazca
Black), Ryan Phillippe (Nazca Black), Mario Lopez (Nazca Red),
Kellan Lutz (Nazca Blue), Kate Bosworth (Sports White), Mila
Kunis (Sports Silver), Katherine Heigl (Sports White, Jennifer
Aniston (Sports Silver), Cameron Diaz (Sports White), Halle Berry
(Cindy Black), Amanda Seyfried (Sports Silver), Lauren Conrad (X-
Run White), Zac Efron (Nazca Blue), Ashton Kutcher (Nazca Red),
Chace Crawford (Nazca Black), Ryan Reynalds (Nazca Red)…
… and many more to come

41. 3’x 5’ Banner

44. Holiday Promotion

47. 2010 Korean Olympic Sponsor

49. 2010 Winter Olympics
• Medal Count
– 6 Gold
– 6 Silver
– 2 Bronze

52. Testimonial
• “Thanks so much.
Absolutely love the
shoes! Don’t sell
anymore of the metallic
blue ones, cause I want
to be the only one
wearing these shoes.”
– Aaron Rodgers

54. Testimonial
• “Thank you for the Ryn
sneakers! They look
really cool and are a
great asset to my
workouts!”
– Fergie

55. John Elway & Wife
H.O.F. Quarterback, Denver Broncos

56. Testimonial
• “Love the comfortable
feel and extreme rock.
Thanks for the shoes
and tutorial. I’ll be sure
to use them in my
workouts.”
– A.J. Hawk

59. Testimonial
• “Bro thank you for
sending the shoes. I got
them on Thursday and I
am wearing them now.
I have not stopped
wearing them since I
got them. Thank you
once again!”
– Sterling Sharpe

61. Testimonial
• “I have bought my wife
diamonds, furs and
everything in between
and she always says a
polite thank you.
However, when her shoes
arrived she gave me a hug
and thanked me like I had
just given her the moon.
Thank you so much!”
– Lou Holtz