The document provides an analysis of the Nivia Ultra football boot based on customer feedback from YouTube videos and comments. Some key points made include: - The outer surface of the boot has a neat finish but could be improved with a texture like the Nivia Ditmar boot to improve ball control. - The inner surface is too smooth which causes the boot to feel loose and lack a snug fit. Adding texture on the inner surface could help address this issue. - The insole lacks durability and could be made thicker, especially in the toe area. - The rubber outsole makes the boot suitable for hard grounds commonly found in India but the cleat height could be reduced for better balance

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Channel view Nivia Ultra video

2. PRODUCT TESTING
NIVIA ULTRA

3. positive experience by customers problems faced by customers Suggestion to improve the product
NIVIA ULTRA
Icon meaning

4. NIVIA ULTRA
Basic construct of the boot- 0uter surface
Outer surface
Outer surface made of PU synthetic leather Nivia ultra has a
great maunfacturing value. The stitching and the high quality
neat and polished finish makes it impressive. Shooting feels ok,
but if the surface texture of NIVIA DITMAR can be incorporated
in this boot it will have better performance, the ball will be
much easier to swing as the texture of the boot helps to grip the
football’s surface. There are no issues with the durability of the
outer surface of the boot.

5. NIVIA ULTRA
Basic construct of the boot- 0uter surface
neat and clean finish
good durability of outer material
the insole and the outersurface of
the boot has really neat finish.
I played nivia stay tough for a full 1.5
years but the outer material was still
intact and this material is similar.

6. incorporate texture similar to ditmar
NIVIA ULTRA
Basic construct of the boot- Outer surface
Even though these are hard ground
boots, texture is not much of a
requirement. While trying Nivia Ditmar
I felt, swinging the football felt easier
because of the emboss and texture of
the outer surface of the boot.

7. NIVIA ULTRA
the inner surface of the boot
Inner surface is the part of the boot just behind the outer surface
of the boot. The inner surface has a crucial part in the design of
the boot and the user experience of the product. Here users have
complained about the boot, even though the fininsh is very neat
and clean the inner surface must have texture to hold in the heel
of the leg, inside the boot. The boots feels slippery and feels that
the feet will come out from the boot, it lacks snug fit which is a
major drawback. The boot must feel its a part of the footballers
feet. Footballers want a boot which does not distract them, while
playing football.
Basic construct of the boot- inner surface
The inner surface material is very
smooth and lacks texture which makes
the boot feel loose as if the feet will
come out of the boot.
the boot feels loose lacks snug fit

8. NIVIA ULTRA
Basic construct of the boot- inner surface
the boot feels loose lacks snug fit
youtube channel testimony from users..................

9. NIVIA ULTRA
Basic construct of the boot- inner surface
The inner surface material is very smooth and
lacks texture which makes the boot feel loose
as if the feet will come out of the boot. Adding
texture to the boot will reduce this problem.
Texture of Oslar Blade is good, the best grip
comes from the inner surface of Ditmar.
give texture to inner surface like oslar blade
Good grip comes from the texture of nivia oslar blade
best grip comes from the rubbery material of nivia ditmar

10. NIVIA ULTRA
Basic construct of the boot- inner surface
The ankle lock technology of oslar blade can
curb the problem of the feet feeling loose, since
the elastic around the ankle makes the boot
stick to the feet. Use advantage of this design
to solve the insole problem. This solution will
be best for people with sizes like 9.5 , 8.5 and
these people dont have a perfect fit like 9 or 8.
These people buy boot which are slightly larger
in size a 9.5 person wears a size 10 boot.
incorporate the design of oslar ankle lock

11. NIVIA ULTRA
Basic construct of the boot- inner surface
ankle padding
heel provided with extra support
the inner surface is padded with foam
to provide safety and comfort.
the heel area of the boot is stiched
with extra layer to add durability.

12. NIVIA ULTRA
special tips
remove the thick leather stitch behind
This material must be removed even if having
it has advantages.The boot slips in easily and
also slips out easily. This stich should be given
at the back of the boot not inside the inner
surface of the boot.

13. NIVIA ULTRA
special tips
increase the backside of the footabll boot
The another reason the boots feels slippery is because
the backside of the boot is cut short and the elongated
cloth like material fails to provide the grip like nivia
ditmar and aviator provides which have a longer and
thicker rim.

14. NIVIA ULTRA
Basic construct of the boot- insole
good insole positive review
Comfortable insole, the rubber sole
compliments the insole.
but durability must be improved....

15. NIVIA ULTRA
Basic construct of the boot- insole
I play only on weekends, for max 2 hours.
It took me 1.5 years to create that tear
and damage on the insole of nivia stay
tough,even though Nivia ultra has much
thicker sole with cleats still the boot will
wear off in 4-6months for players who
practice in academy every 4 days a week.
Durbility must improve.
toe area of the insole needs to improve making the EVE insloe thicker at the toe area

16. NIVIA ULTRA
Basic construct of the boot- outer sole
outsole material Cleat height Cleat design pattern
The outsole material is made
of rubber which makes it a boot
suitable to play on hard surfaces.
hard natural soild in summer and
winter season.
Cleat design patter
determines the surface area,
it determines the grip of the
cleats with the ground.
The cleat height determines
how suitable it is for rough uneven
grounds, higher the cleat size ,
more the point presure, lower
the cleat height more surface area.

17. NIVIA ULTRA
Basic construct of the boot- outer sole
Ousole material- rubber
makes it a great training boot
Rubber is a soft and naturally absorbs
the pressure of the body weight while
running. This pressure puts a lot of
stress on the shin bones of the leg, a
footballer if he goes for practice on a
regular basis may feel that impact over
a period of time. The stress felt on the
shin bones will be far less if a person
goes to training on these boots with
rubber soles instead of boot made of
TPU sole.

18. NIVIA ULTRA
Basic construct of the boot- outer sole
Ousole material- rubber
makes it a great boot for indian grounds
Indian grounds are hard durning the
summer and the winter season and
extremely muddy during the rainy
season.Thus majority of the time the
grounds are hard and uneven. Both
these conditions are unfavourable for
football but when changing a public
park can be really difficult changing
boots is fairly easy. Best comfort it
provides because of rubber cleats.

19. NIVIA ULTRA
condition of indian grounds
Indian grounds hard and uneven in winters
Indian grounds hard and uneven in summers
Indian grounds hard and sandy devoid of grass
long grass during the rainy season - semi soft not muddy
muddy loose soil during rainy season
suitable unsuitable
90% very suitable.90% very suitable. 0% not suitable.
65% suitable.
70%suitable.

20. NIVIA ULTRA
Basic construct of the boot- outer sole
Ousole material- rubber
makes it a great boot for beginners, because it is safe for
themselves
Indian grounds are hard durning the summer
and the winter season and extremely muddy
during the rainy season.Thus majority of the
time the grounds are hard and uneven. Both
these conditions are unfavourable for football.
On top of that beginners are inexperienced to the
physical exertion of football and lack the proper
muscle strength and balance. Overuse injury,
ankle sprains, stress fracture and shin splints are
common physical injuries.Rubber soles will reduce
the chances of injury if proper rest and intensity
of practice is maintained which suits the body’s
capacity to exert physical stress.

21. NIVIA ULTRA
Basic construct of the boot- outer sole
Ousole material- rubber
makes it a great boot for beginners, because it is safe for
other fellow player
Beginners have lack of the technical know
how, they lack knowledge on how to tackle in
proper way. Wearing rubber soles will reduce the
seriousness of the injury, in case of a bad tackle,
stepping on feet of someone else, is very common.
If you are wearing a rubber sole the injury will
be less because of the nature of the rubber. TPU
plastic sole will make you feel the impact in a
unforgiveable way and cause serious injury if a high
boot tackle ever happens on the shin bones or on
any upper part of the body.

22. NIVIA ULTRA
Basic construct of the boot- outer sole
Outsole- cleat height
cleat height makes it more comfortable
Bigger cleat height means more cushion and the
thicker sole of the nivia ultra does provide more
cushion while running and changing direction at
high speed.

23. NIVIA ULTRA
Basic construct of the boot- outer sole
Outsole- cleat height
cleat height compromies its balance in uneven surface
The cleat height makes the boot feel a bit
flimsy on uneven surface , when compared to
nivia stay tough and aviator. Low cleat height is
best for uneven grounds.
small cleat height better balance in uneven surface

24. NIVIA ULTRA
Basic construct of the boot- outer sole
Outsole- cleat height
cleat height makes it wobble at high speed
During changing direction at high speed while
running on a plain surface the boot seems to
wobble a bit. It feels a bit distracting.
reducing the height of the cleats by 0.5 cm.

25. NIVIA ULTRA
Basic construct of the boot- outer sole
Cleat design pattern
cleat height makes it more comfortable
Cleat design pattern determines the surface
area, it determines the grip of the cleats with
the ground.The nivia ultra cleats provide much
more surface area, which makes it suitable
for rough grounds as it equally distributes the
weight of the body across the stud pattern.
Provides better balance because of flat studs.

26. NIVIA ULTRA
stand out features of the boot
Pull in extention
Easily slide your feet inside the boot by holding
on the extention of elastic upper material.

27. NIVIA ULTRA
stand out features of the boot-FIT for wide feet
boot elastic tounge part is stretchable
The boot is suitable for people with widefeet.
The tounge part is replaced with ealstic, which
takes the shape of the wide feet and feels
more natural.

28. NIVIA ULTRA
stand out features of the boot-For wide feet
cant understand the purpose ? what is this for ?

29. NIVIA ULTRA
the most comfortable boot of nivia

30. Thanking NIVIA for supporting Park Circus Football Channel. I would come up with the review of
the boot, nivia ultra and I wish to clarify the most common questions asked by the interested
customer. “is it suitable for which ground”. Park circus Football channel is making great efforts to
make video content, and in promoting amateur sports and presenting football scenario of kolkata.
My request to Nivia is to provide me with a bare minimum operation cost of 5000 per month so
that I can continue with this endavour. A package will be provided to nivia, which will
properly broken down and provided to you, and definitely it has perks more than product reviews....
so eagerly waiting your response....

31. SUGGESTING PRODUCT ACCESSORIES WHICH CAN REALLY BE SUCESSFULL
Piece Parachute, Shoe Bag with
Zipper, Large, Black
Material: parachute, Color: Black
Package Contents: 4 Shoe Bag with Zipper
Size: 40 cm x 17 cm x 17 cm
One bag fit a piece of men’s shoe or a pair of
women’s shoes parachute fabric, zipper closure,
keep your shoes separate from clothes and in great
condition
Its not always possible to keep boots in boxes , the boot gets muddy and the boxes
looses its strength over time. We also want dust not depositing in boots when not
in use or after cleaning the boot. These acessories must be water proof and easily
washable, so that we can carry it in a bag withouth soiling it.

32. SUGGESTING PRODUCT ACCESSORIES WHICH CAN REALLY BE SUCESSFULL
Shoeshine India Pack Of 12
Black Shoe Bag
Quantity: 12 Pcs Set | Size: 12*16 Inch
Soft Shoe Bag Has A Wide Open Mouth And Tight
Closure For Easy Packing
Strong And Durable Non-Woven Bag Protects Your
Shoes From Scuffs
Its not always possible to keep boots in boxes , the boot geets muddy and the boxes looses
its strength over time. We also want dust not depositing in boots when not in use or after
cleaning the boot. These acessories must be water proof and easily washable, so that we can
carry it in a bag withouth soiling it.