Marketing 2100- Week 6 assignment Derek Fairchild

1. Green Consumers
Marketing 2100
Derek Fairchild

2. One of the most important things in
marketing is understanding consumer
needs and changes.
Over the last few decades one of the
major consumer changes is towards
green or renewable products.

3. What are “Green” products?
 Bio-degradable products
 Products containing recycled materials
 Reduce waste
 Conserve energy/water

4. Types of Green practices in Marketing
 Energy Trends
 Green Marketing
 Greenwashing

5. What are Energy Trends?
 Businesses that are actively working towards more sustainable/renewable
manufacturing and products.
 The following energy sources are considered sustainable:
 Bio-fuel
 Geothermal
 Hydroelectric
 Solar
 Tidal
 Wave
 Wind

6. How do Energy Trends apply to
marketing?
 In the past decade, automotive companies such as Tesla have benefitted from
the sale of all electric vehicles.
 Most if not all auto manufacturers now produce multiple electric or hybrid
vehicles.
 People are more environmentally conscious than ever

7. What is Green Marketing?
 When a business or manufacturer incorporates green marketing, they work to
provide customers eco-friendly products and services.
 Example: A new furnace that reducing the amount of electricity or gas to heat
a home

8. How does it relate to Marketing?
 Used to convince consumers to purchase an updated version or model that is
better for the environment.

9. What is Greenwashing?
 A term used to describe companies who are deceptive about their
environmentally friendly products.
 Example: Premium gasoline. Companies advertise better gas mileage, when
the gain is negligible compared to the increased cost.

10. How does it relate to Marketing?
 Businesses advertise that their product helps the environment
 The product may not do as much as the advertising portrays
 A deception used to gain consumers