This document summarizes an event promoting exports from Colombia to the European Union. It provides an agenda for a workshop on EU market access for garment businesses, covering topics like trade channels, industry trends, and sourcing strategies. It also introduces CBI, the organization hosting the event, which helps businesses in developing countries export to Europe. The workshop will provide an overview of CBI's export coaching program for Colombian garment companies, which offers training, market research assistance, and support participating in European trade shows. Applications are due by September 1st for 10 companies to be selected to participate in the program.

1. Introduction CBI
and
Bodywear
programme
EU Market entry garments
Medellin 4 August
Cali 5 August
Bogota 6 August
By Josephine Koopman

2. Welcome
Centre for the Promotion of Imports from
developing countries | August, 2014
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3. EU market access training lay-out
9.00-9.30 Introduction workshop
Introduction of the participants
The European market
Trade channels: Players, margins and fashion cycle (part 1)
10.30-11.00 Coffee/tea break
11.00-12.30 Trade channels: Players, margins and fashion cycle (part 2)
Sourcing strategies of EU buyers, industry trends: treats or opportunities?
12.30-13.30 Lunch
13.30-14.30 Introduction CBI and new Body wear programme
Testimonial
14.30-15.00 Coffee/tea break
15.00-16.00 Discussion – Application form
Centre for the Promotion of Imports from
developing countries | August, 2014
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4. About CBI
CBI: Centre for Promotion of Imports from Developing Countries
1971: CBI was established by the Ministry of Foreign Affairs of the
Netherlands
1998: Agency
60 employees /Worldwide network of 250 experts
Working in about 40 developing countries
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developing countries | August, 2014
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5. Our Mission and Vision
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developing countries | August, 2014
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Mission Vision
CBI is THE expert in
export development and
export promotion from
developing countries
Contribute to sustainable
economic development
in developing countries
through the expansion of
exports from these
countries

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developing countries | August, 2014
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Powerful and large
worldwide network
Embracing the
principles of corporate
social responsibility
Sustainable
strengthening of the
competitive capacity of
SME-exporters and
producers in
developing countries
with a primary focus
on European markets
For SMEs, BSOs and
governmental
authorities
Advice, counselling
and knowledge
management
StakeholdersFocus
Integrated
approach
Core Competences CSR
Vision
CBI is THE expert in
export development
and export promotion
from developing
countries

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developing countries | August, 2014
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CBI and the
export system
Exports
growth
Income
increase
Revenue
increase
Investments
increase
Economic
development
Focus Focus
CBI Assistance
Export

8. CBI Modules /Services
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Export Coaching
Modules
Business Support
Organization
Modules
Market Intelligence
Modules
 Small & Medium
Enterprises (SMEs)
 Increase of the
competitive capacity
 Business Support
Organizations (BSOs)
 Improved sustainable
service provision
 SME en BSOs
 Effective
implementation of the
available information
Human Resource
Development
Modules
 SME en BSOs
 Effective
implementation of
export knowledge and
export skills

9. Market Intelligence Platform
http://www.cbi.eu/marketintel_platform
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developing countries | August, 2014
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developing countries | August, 2014
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13. You Care about Corporate Social Responsibility?
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developing countries | August, 2014
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Environment Human
rights
Labour rights Fair
operating
practices
Consumer
interests
Good
Governance
Community
development
ISO 26000 guideline
Focus of CBI Focus of CBIFocus of CBI Focus of CBI

14. Export Coaching Modules
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developing countries | August, 2014
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Market entry
EU
Certification
Market entry
Regional
Certification
Regional
market entry
 Providing expertise in
processes relating to
certification
 Possibility for co-financing
 Gaining skills and experience in
marketing in regional
market(s) and/or European
markets
 Establish relevant business
contacts
 Participation in fairs,
conferences, exhibitions and /
or B2B
Business
Audit and
action plan
Business
development
Export
Capacity
Building
Business
Audit and
Action Plan
Business
development
Export
capacity
building
 Assessment of the capacity of
SMEs to enter the European
market
 Steps to prepare for the
European market
 Supporting companies with the
further professionalization of
their operational management
 Supporting companies in
complying with the
requirements of European
markets
 Explore the European market
 Develop an export strategy
European
market entry

15. Different training offered
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developing countries | August, 2014
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Training
Target
countries
Training
Europe
Online
Training
Training in
Colombia
Training in
Europe
Training on-
line
 Export marketing planning
 Requirements for market access
 Market research
 Effective trade fair participation
 Corporate social responsibility
 Website promotion
 During business in Europe / cultural aspects
 Calculation & prices / Business
 Product development/fashion forecast

16. Product development training in groups and for
individual companies
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developing countries | August, 2014
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17. Tailored training courses for you and your key staff
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developing countries | August, 2014
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18. Fashion forecast training
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developing countries | August, 2014
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19. On-site export-readiness assessments and consultancy
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developing countries | August, 2014
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materials
promotion
sales
Potential improvements
CSR issues

20. Market entry: Participation tradefairs
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developing countries | August, 2014
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21. Market entry: Buyer missions
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developing countries | August, 2014
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22. Integrated Country Programme Colombia (2014-2018)
Objective:
boost exports from selected
Colombian sectors to European
markets.
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developing countries | August, 2014
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• Exotic Fresh Fruits
• Roasted Specialty
Coffees
• Tropical & Exotic
flowers & Foliage
• Natural Ingredients for
Food, Pharmaceuticals
or Cosmetics
• Garments
• IT Outsourcing Services

23. Export Coaching Programme
Three fixed stages:
1. Business Audit & Action Plan (€0)
• Assessment of the capacity of SMEs to enter the European market
• Steps to prepare for the European market
• Plan of action
2. Export Capacity Building (€250,-)
• Coaching SME to meet European market demands
• Exploring European markets
• Developing export strategy
(Training, workshops, coaching, technical assistance)
3. Market Entry (€500,-)
• Participation at European Trade Fairs
• Realisation of skills, and gaining market experience in European markets
www.cbi.eu/CBI%20Services
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developing countries | August, 2014
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24. Market Entry – Participation at European Trade Fair
Option A – Participation at
stand of Proexport
Financing:
Always: 50% Proexport
1st participation: 20% CBI
2nd participation: 10% CBI
3rd participation: only proexport
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developing countries | August, 2014
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Option B – Participation without
Proexport
Financing:
• 1st participation: 70% CBI
• 2nd participation: 60% CBI
• 3rd participation: 50% CBI
Contribution for the SME’s stays the same in both cenarios

25. Participants Criteria
10 SME’s
- Formally constituted companies;
- 51% of your company is locally (co-)owned ;
- Not currently participating in a SIPPO project that includes
technical assistance and trade fair participation;
- Not completed a CBI export coaching programme in the same
sector;
- Not have a joint venture with a company based in a country with
a classification of UMIC or higher;
- No licensing commitments that prohibit or limit export
possibilities of products to the EU competitive prices and sufficient
production capacity;
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developing countries | August, 2014
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26. Participants criteria
Clear interest in exporting to Europe / increase their
imports to Europe
- Products bodywear (shapewear/lingerie/underwear/beachwear))
- locally owned
- 11 to 200 employees
- Able to produce at competitive prices in the EU market for a
specific productgroup
- sufficient production capacity
- a management which is able to communicate in English
- financial stability
- Willing to invest/work on in CSR issues
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developing countries | August, 2014
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27. Planning and Time frame
Until 1st of September 2014 Application
www.cbi.eu/garmentscolombia
Until end of September 2014 Pre-selection of participants
October - November Business Audits
November - December Final selection of the participants
Start coaching programme
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developing countries | August, 2014
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developing countries | August, 2014
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A unique offer for Garments
businesses in Colombia
This could be your golden export
opportunity
Are you a Garments manufacturer in Shape wear, Underwear and Lingerie based in
Colombi and eager to access European markets?
The joint Export Programme for the garments sector in Colombia will run from July
2014 till 2018, and will be implemented by CBI in close collaboration with Proexport
and INEXMODA. Application is open to those SMEs that are willing and able to
commit the time and resources needed to successfully compete in the European
arena for the full duration of the programme. Only 10 SMEs will be accepted in the
programme. For application conditions and requirements, please ask for our
brochure or visit our website at www.cbi.eu/garmentscolombia
You care about your business
As an entrepreneur, you love your business. You believe in your products and you care about
your personnel. You are delighted when operations run smoothly – and you are on red alert when
new challenges or opportunities emerge. You have ambitions, too. You want to develop a future-
proof business. With this in mind, there’s something we believe you must consider: exports.
We care about your business, too
We care about your business and its future, too. We have helped many hundreds of businesses
in dozens of sectors all over the developing world increase their revenues by gaining a
sustainable position on European markets. Companies like yours. It is our core business.
That is why we are making you this offer…
Secure your future: expand your exports to Europe
As an entrepreneur, you know all about the importance of a strong product range and a broad
client base for ensuring healthy growth and lasting, stable revenues for you and your staff. The
Export Programme for Garments in Colombia is designed to help you realise such ideas by
developing sustainable exports to Europe.
This is your chance to receive a 100.000,- worth dollar investment* in the form of training,
coaching and match-making.
Our 4-year Export Programmes are run by experienced sector and marketing experts and
designed to contribute significantly to your company’s export potential. The programmes include:
on-site export-readiness assessments and consultancy
tailored training courses for you and your key staff
market entry and matchmaking services, such as participations in European trade shows,
aimed at connecting you with promising European buyers
You’ll get a phased programme that can be tailored to your company’s ne ed s
For a nominal enrolment fee, your coach will guide you through three programme phases for
entry into the EU market (see below for description and participation prices). Each of these three
phases is focused on a particular activity, with the ultimate goal of preparing you for European
market entry. For more details, please check: www.cbi.eu/CBI%20Services
Apply before 15 September 2014 to benefit from our excellent services
As our services are partly financed through development co-operation funds, the costs to
participate are low. For more information or to download a brochure or application form, please
visit our website at www.cbi.eu/garmentscolombia.
Contact details
CBI: Melanie Haga, Programme Manager, mhaga@cbi.eu
Proexport: Paula Ospina, Dirección de Cooperación y Convenios, pospina@proexport.com.co, T
+ 57 1 5600100 ext 20005 / 20007
ANALDEX: Clara Henriquez, clara.henriquez@inexmoda.org.co
* The amount mentioned will not be transferred to the company, but invested by CBI and Proexport in
training, coaching, and match-making activities
Business Audit &
Action Plan
(€0)
Export audit to assess SME on competence for
European market
Plan of Action
Export Capacity Building
(€250,-)
Coaching SME to meet European market demands
Exploring European markets
Developing export strategy
Market Entry
(€500,-)
Realisation of skills, and gaining market experience in
European markets
Gaining a sufficient number of relevant business
contacts
Participation in trade fairs, conferences, road shows
and/or B2B events
Flyer:
www.cbi.eu/garmentscolombia

29. Application form
Centre for the Promotion of Imports from
developing countries | August, 2014
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CBI Exporter’s Profile ( EP) Garm ents Colom bia
ECP Application form 1 of 3
Please complete in English Confidential
Com pany nam e:
1 .
Contact person Mr Mrs Miss
Initials: Surname:
Function:
Office address Street:
Postal code / City:
Country:
Mailing address same as office address No
Yes:
Street / P.O. Box:
Postal code / City:
Country:
Phone:
Fax:
E-mail:
Website:
Nearest airport / City:
Distance in km:
Travelling time:
Production unit
address
Street:
Postal code / City:
Country:
Nearest airport/City:
Distance in km:
Travelling time:
Other production
unit
No Yes
Full address :
Flyer and application form:
www.cbi.eu/garmentscolombia

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Thank you for your attention!
Any questions?