Bad data shouldn't happen to good marketers. Yet, even the best marketers get lost in the ever-expanding world of "big data." Get the tools you need to build a revenue-driven, digital marketing program. Watch our on-demand webinar with ZoomInfo!

1. #123ZoomInfo
Mike Turner,
Webmarketing123
Anna Fisher,
ZoomInfo

2. 1. Can I ask questions?
Of course! Tag your tweets with #123ZoomInfo
or type in the chat box.
2. Can I have a copy of the slides?
Yes! We’ll email you a free copy.
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FAQs

3. We drive revenue.
Not just clicks and traffic.
/ About Webmarketing123
SEM
SEO
Attribution
Display
Video
#123ZoomInfo
Content
Creation
ROI
Tracking
Social
Website
Design
Conversion
Optimization

4. Your Target Buyers Found!
ZoomInfo delivers detailed profiles on business contacts
and companies through a suite of software tools.
#123ZoomInfo
/ About ZoomInfo

5. 1 The “Big Data” Dilemma
Defining the Modern Marketing Challenge
2 5 Deadly Marketing Data Mistakes
Delivering Clean Data for a Stronger Pipeline
3 Live Q&A
Ask Your Toughest Digital Data Questions
#123ZoomInfo
On the Agenda

6. Marketers have a Big Data problem.
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/ The Big Data Problem

7. Marketers have a Big Data problem.
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/ The Big Data Problem
Data is growing 40% per year
worldwide.
Source: Forbes, Big Data Analytics and the Future of Marketing and Sales

8. Marketers have a Big Data problem.
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/ The Big Data Problem
And, SEO it lives in silos.
SEM
Email
Social

9. #123ZoomInfo
/ The Big Data Problem
Good data is worth the headache.
Companies that make data-driven
decisions improve ROI by 15-20%.
Source: McKinsey, http://cmsoforum.mckinsey.com/topic/roi

10. #123ZoomInfo
/ The Big Data Problem
Good data is worth the headache.
1
2
3
Identify your most lucrative target market.
Close more deals faster with efficient lead nurture programs.
Facilitate better sales-marketing alignment.
4 Accurately forecast sales-marketing pipeline.

11. 1 The “Big Data” Dilemma
Defining the Modern Marketing Challenge
2 5 Deadly Marketing Data Mistakes
Delivering Clean Data for a Stronger Pipeline
3 Live Q&A
Ask Your Toughest Digital Data Questions
#123ZoomInfo
On the Agenda

12. #123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
Bad data hygiene.
How fast does turnover occur at your
company?
1
Your customers have the same issues!

13. #123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
1 Bad data hygiene.

14. 2 Form fields galore.
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/ 5 Deadly Marketing Data Mistakes

15. Not so strategic 3 segmentation.
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/ 5 Deadly Marketing Data Mistakes

16. Not so strategic 3 segmentation.
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/ 5 Deadly Marketing Data Mistakes

17. Tracking every 4 metric possible.
“marketing qualified lead”
“new leads” “close rate”
“CPM” “impressions”
“repins” “retweets”
#123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
“conversion rate”
“sales qualified lead”
“bounce rate”
“clickthrough rate”
“cost per click”
“ROI” “clicks”
“visitors”
“engagement rate”
“new leads” “close rate”
“CPM” “Likes”
“visitors”
“favorites”
“follower growth”
“quality score”
“CPV”
“visits”
“indexed pages”
“# of top 10 keywords”
“traffic growth”

18. Tracking every 4 metric possible.
These SEO metrics are essential.
✓
✓
✓
#123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
$
$
$
Qualified Leads (SQL/MQL)
Sales Pipeline Opportunity
Closed Won Revenue
Organic traffic volume.
Organic traffic to preferred
landing pages.
Organic keyword theme
ranking.
% of keywords ranking for
preferred landing pages. ✓
✓ Conversion volume and CVR.
But, take it a step further for revenue.

19. Tracking every 4 metric possible.
#123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
Track progress with
agreed upon KPIs.
Identify goals, build action plan, & assign
ownership to ensure accountability.

20. Reporting on 5 leads – not revenue.
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/ 5 Deadly Marketing Data Mistakes
It’s not enough to measure leads alone.

21. Reporting on 5 leads – not revenue.
#123ZoomInfo
/ 5 Deadly Marketing Data Mistakes
Close the loop by tying mobile campaigns to revenue in CRM.

22. 1 The “Big Data” Dilemma
Defining the Modern Marketing Challenge
2 5 Deadly Marketing Data Mistakes
Delivering Clean Data for a Stronger Pipeline
3 Live Q&A
Ask Your Toughest Digital Data Questions
#123ZoomInfo
On the Agenda

23. Schedule a free digital marketing consultation!
results@webmarketing123.com
800. 619. 1570
Clean up your data! Give us a call to get started.
#123ZoomInfo
Thanks!
Mike Turner, Webmarketing123
Director of Business Development
Thanks!
Anna Fisher, ZoomInfo
Marketing, Head of Lead Generation
b2bdata@zoominfo.com
866. 904. 9666