Believing all of the hype? Does digital marketing really work, or is it all smoke and mirrors? Seeking ROI from digital marketing? Discover marketing myths and how to engage with your audience where and when it matters. Myths: 1. All of my Facebook fans see all of my posts 2. SEO is dead 3. Images are always better than words Uncover the facts behind some of the top digital marketing myths.

1. Digital
Marketing
Myths
presented by:

2. or, is it all
smoke
mirrors?&
marketing
really
digital
does
work?

3. discover digital marketing myths
and how to engage with your audience
when & where it matters

4. MYTH #1:
all of my Facebook fans see all of my posts
FALSE!

5. Facebook is limiting the organic reach of brand posts in the Newsfeed,
which forces marketers to pay to promote their content if they want to
boost reach & engagement.
Solution:
With strategic ad targeting and placement, you can reach
your audience and your most engaged audience. Remember,
Facebook fans are a community, and it takes constant
nurturing to keep them engaged with your brand/page.
April, 2012
February, 2014

6. FALSE!
MYTH #2:
SEO is dead

7. SEO is not dead. In fact, Google will serve your website at the top of
search engine results pages (SERPs) if the content is recent, relevant, and
provides a solution to the searcher.
Solution:
With a strategic ongoing content strategy, you can help make
your website an authority on the topic and force Google to
constantly re-index the website. This helps keep your
website top of mind (in Google’s eyes) – helping to rank in
SERPs for relevant keywords and phases.
The websites that rank highest are those that own the conversation.
Forums
Blogs
Social Media
Product
Review Sites
eCommerce
Platforms
The Content Generators:
Consumer Reports, How Stuff Works,
Good Housekeeping
The Brands:
The ones with authority content, and the
strongest voice in the conversation.

8. FALSE!
MYTH #3:
images are better than words

9. Although images are great for engaging your social audience, they aren’t
as beneficial for your website. Search engines (like Google) don’t know
how to “crawl” images and properly “read” them.
Solution:
Proper, optimized ALT tags help search engines evaluate the
images and determine appropriate search results and
rankings. In addition to proper meta content and ALT tags,
each and every page of your website should have 300-500
words to showcase your authority and relevance on the topic.
</>
When it comes to post
types on Facebook,
images definitely take
the gold medal and have
the highest engagement
rates.
From a search
perspective, images
are only as good as
the supporting text
and how they’re
tagged.

10. inbound marketing
content marketing
content creation
lead generation
creative
media planning and buying
account management
project management
web and application development
user flow and experience
social media strategy and
management
reporting and analytics
photo and video production
602.368.3750
www.deferousa.com
a little bit about us…
Defero is an Integrated Marketing Agency. We pride
ourselves in forming true partnerships with our clients.
Your success is our success. We align our
recommendations for marketing your business with
your goals. The magic of digital marketing is in the
data; we listen to what it tells us and utilize that to
optimize campaigns aligning actions with goals. We are
well-rounded and fully versed in activities from simple
social media ad campaigns to integrated marketing
plans. Defero provides extensive web development,
strategy and execution of digital marketing services
(and more when necessary to meet your goals) for our
partners. Some of our success stories are shown in
work for Combat Bugs, Right Guard, Las Vegas World
Market Center, Arizona Heart Foundation, Hospice of
the Valley, National Kidney Foundation, Meritage
Homes and Phoenix Children’s Hospital.