Competitive audit for the wedding app-WedHub

1. Competitive audit
Competitive audit goal
General information
UX
First impressions Interaction Visual design Content
Competitor type Product o ering Website Business size
Target audience Unique value proposition Desktop website experience App or mobile website experience Features Accessibility User ow Navigation Brand identity Tone Descriptiveness
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement GOOD OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING GOOD Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING OUTSTANDING
GOOD
(rated: needs work, okay, good, or outstanding)
(direct or indirect) (URL) (small, medium, large)
WedMeGood
+ Visually appealing
- Filtering option might have been be er
+ Visually appealing
- Filtering option might have been be er
+ Easy sign-up
+ Too many options to choose from
+ Recommendations
+ Real wedding photos for reference
+ Latest blog ale s through email
+ A ractive Inviitation video templates
- Not available for all cities
- Clumsy because of too many options
- Available only in English
- Audio accessibility not available
+ Easy user ow
- Checklist not available in homepage
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Formal
+ Sho and to the point
+ Focused on info relevant to target audience
Weddingwire
+ Simple and a ractive
+ Easy to understand
+ Simple and a ractive
+ Easy to understand
+ Content layout good
+ Clear and simple
+ Vendor details received via text message
+ Direct access to vendor details
- Not available for all cities
+ Easy to understand
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Easy to nd key information
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Engaging, Formal
+ Sho
+ Easy to follow
Zola
+ Visually appealing
+ Easy to use
+ Visually appealing
+ Easy to use
+ Recommendations
+ Organized content
+ Available in all cities
+ Images and icons are clear
+ Easy to read
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Very easy to nd needed information
+ Easy to navigate
+ Bu ons are clearly marked
Informative, Engaging, Friendly
+ Sho and to the point
+ Focused on info relevant to target audience
Peerspace
+ Well designed and functional
- Optimized content
+ Well designed and functional
- Optimized content
+ Too many options to choose from
+ Content layout good
- Not available for all cities
+ Bold icons
+ Easy to read
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Very easy to nd key information
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Formal
+ Key information present
+ Focused on target audience
+ Clear brand identity, including font, style, moti
- Color scheme should have been be er
Direct Wedding planner Large
Bride, Groom and
family
You can nd the best wedding
vendors, with prices and reviews at
the click of a bu on.
Direct Wedding planner Large
Bride, Groom and
family
Connecting couples and vendors
around the world
Indirect Wedding Registry Large
Bride, Groom and
family
The gi s you want, the way you
want them.
Indirect Venue Booking Medium
People in need of
unique venue
We connect professionals and
creators who need somewhere
special to make their ideas come to
life with locations that are unique.
www.wedmegood.com
www.weddingwire.com
www.zola.com
www.peerspace.com