SlideShare a Scribd company logo
Copyright © 2015 Pearson Education, Inc. Chapter 7 - 1
1. Decision making
2. Business intelligence
3. Data mining
4. Web analytics
5. Dashboards and portals
Chapter 7 - 2
Copyright © 2015 Pearson Education, Inc.
• Information for data-driven decision making
• Includes software applications, technologies,
and practices
Chapter 7 - 3
Copyright © 2015 Pearson Education, Inc.
Chapter 7 - 4
Copyright © 2015 Pearson Education, Inc.
Internal External
• Transactional
databases
• Data warehouses
• Cloud
• External databases
• Websites, social
networks, and text
messages
Chapter 7 - 5
Copyright © 2015 Pearson Education, Inc.
• Online analytical
processing
• Statistics and
modeling
techniques
• Text mining
Chapter 7 - 6
Copyright © 2015 Pearson Education, Inc.
• What-if analysis
• Goal seeking and optimization
• Forecasting
Chapter 7 - 7
Copyright © 2015 Pearson Education, Inc.
Examples Challenge
• Amazon.com
• ALADDIN
• Jeopardy!
• Scammers
• CAPTCHA
Chapter 7 - 8
Copyright © 2015 Pearson Education, Inc.
• Robotics
• Expert systems
• Neural nets
Chapter 7 - 9
Copyright © 2015 Pearson Education, Inc.
• Website
• Social media
• E-commerce
Chapter 7 - 10
Copyright © 2015 Pearson Education, Inc.
• Analyzing software
• Reaching goals
• Ad effectiveness
Chapter 7 - 11
Copyright © 2015 Pearson Education, Inc.
• Graphical user interface
• Key performance indicators
Chapter 7 - 12
Copyright © 2015 Pearson Education, Inc.
• Variety of information on one screen
• Enterprise portal
Chapter 7 - 13
Copyright © 2015 Pearson Education, Inc.
• Aggregate data from multiple sources
• Customizable web pages
Chapter 7 - 14
Copyright © 2015 Pearson Education, Inc.
• Although humans choose intelligence, tools,
and interpretation, they have weaknesses.
• Must consider human motives in design and
implementation of information systems.
Chapter 7 - 15
Copyright © 2015 Pearson Education, Inc.
1. Decision making
2. Business intelligence
3. Data mining
4. Web analytics
5. Dashboards and portals
Chapter 7 - 16
Copyright © 2015 Pearson Education, Inc.
• $68 billion lost in fraud each year
• Fraud detection systems rely on rules and
patterns detected by analytic engines
• Analysts work closely with investigators to
apply human judgment as they create new
rules and follow data leads
Chapter 7 - 17
Copyright © 2015 Pearson Education, Inc.
• Nielsen relies on ‘People Meters’ in homes
• Social media metrics evaluate audience
engagement by tracking Twitter tweets
• Relationship between Twitter and TV ratings
confirmed by research
Chapter 7 - 18
Copyright © 2015 Pearson Education, Inc.
Chapter 7 - 19
19

More Related Content

Similar to Ch7.pdf

Hortonworks and Clarity Solution Group
Hortonworks and Clarity Solution Group Hortonworks and Clarity Solution Group
Hortonworks and Clarity Solution Group
Hortonworks
 
Digital-Warriors-Marketing Roadmap with Big Data Analytics
Digital-Warriors-Marketing Roadmap with Big Data AnalyticsDigital-Warriors-Marketing Roadmap with Big Data Analytics
Digital-Warriors-Marketing Roadmap with Big Data Analytics
JaysonBowden
 
The path to be a data scientist
The path to be a data scientistThe path to be a data scientist
The path to be a data scientist
Poo Kuan Hoong
 
Analytics in Action - Introduction
Analytics in Action - IntroductionAnalytics in Action - Introduction
Analytics in Action - Introduction
Lee Schlenker
 
CS-IS 027
CS-IS 027CS-IS 027
Ba introduction
Ba introductionBa introduction
Ba introduction
Lee Schlenker
 
Life Science Big Data Big Difference-01Sep2014
Life Science Big Data Big Difference-01Sep2014 Life Science Big Data Big Difference-01Sep2014
Life Science Big Data Big Difference-01Sep2014
Fran Daly
 
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
VMware Tanzu
 
Where does Data Democracy begin? [Segment-Synapse, 2019]
Where does Data Democracy begin? [Segment-Synapse, 2019]Where does Data Democracy begin? [Segment-Synapse, 2019]
Where does Data Democracy begin? [Segment-Synapse, 2019]
aj_cache
 
Ba introduction
Ba introductionBa introduction
Ba introduction
Lee Schlenker
 
Metadata Matters – External Self-serve Portal at Moffitt Cancer Center
Metadata Matters – External Self-serve Portal at Moffitt Cancer CenterMetadata Matters – External Self-serve Portal at Moffitt Cancer Center
Metadata Matters – External Self-serve Portal at Moffitt Cancer Center
Concept Searching, Inc
 
Industry and academic partnerships july 2015 final
Industry and academic partnerships july 2015 finalIndustry and academic partnerships july 2015 final
Industry and academic partnerships july 2015 final
Steven Miller
 
Advanced Project Data Analytics for Improved Project Delivery
Advanced Project Data Analytics for Improved Project DeliveryAdvanced Project Data Analytics for Improved Project Delivery
Advanced Project Data Analytics for Improved Project Delivery
Mark Constable
 
Primed-AP Methodology
Primed-AP MethodologyPrimed-AP Methodology
Primed-AP Methodology
CDO Advisors
 
Five Critical Success Factors for Embedded Analytics
Five Critical Success Factors for Embedded AnalyticsFive Critical Success Factors for Embedded Analytics
Five Critical Success Factors for Embedded Analytics
ibi
 
01 big dataoverview
01 big dataoverview01 big dataoverview
Why Use Add ins with SharePoint and SharePoint Online? Webinar
Why Use Add ins with SharePoint and SharePoint Online? WebinarWhy Use Add ins with SharePoint and SharePoint Online? Webinar
Why Use Add ins with SharePoint and SharePoint Online? Webinar
Concept Searching, Inc
 
First Tech Presentation at Tableau Conference
First Tech Presentation at Tableau ConferenceFirst Tech Presentation at Tableau Conference
First Tech Presentation at Tableau Conference
Naveen Jain
 
Building up a Data Science Team from Scratch
Building up a Data Science Team from ScratchBuilding up a Data Science Team from Scratch
Building up a Data Science Team from Scratch
Institute of Contemporary Sciences
 
Are you ready for Big Data 2.0? EMA Analyst Research
Are you ready for Big Data 2.0? EMA Analyst ResearchAre you ready for Big Data 2.0? EMA Analyst Research
Are you ready for Big Data 2.0? EMA Analyst Research
Enterprise Management Associates
 

Similar to Ch7.pdf (20)

Hortonworks and Clarity Solution Group
Hortonworks and Clarity Solution Group Hortonworks and Clarity Solution Group
Hortonworks and Clarity Solution Group
 
Digital-Warriors-Marketing Roadmap with Big Data Analytics
Digital-Warriors-Marketing Roadmap with Big Data AnalyticsDigital-Warriors-Marketing Roadmap with Big Data Analytics
Digital-Warriors-Marketing Roadmap with Big Data Analytics
 
The path to be a data scientist
The path to be a data scientistThe path to be a data scientist
The path to be a data scientist
 
Analytics in Action - Introduction
Analytics in Action - IntroductionAnalytics in Action - Introduction
Analytics in Action - Introduction
 
CS-IS 027
CS-IS 027CS-IS 027
CS-IS 027
 
Ba introduction
Ba introductionBa introduction
Ba introduction
 
Life Science Big Data Big Difference-01Sep2014
Life Science Big Data Big Difference-01Sep2014 Life Science Big Data Big Difference-01Sep2014
Life Science Big Data Big Difference-01Sep2014
 
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
Webinar - The Science of Segmentation: What Questions You Should be Asking Yo...
 
Where does Data Democracy begin? [Segment-Synapse, 2019]
Where does Data Democracy begin? [Segment-Synapse, 2019]Where does Data Democracy begin? [Segment-Synapse, 2019]
Where does Data Democracy begin? [Segment-Synapse, 2019]
 
Ba introduction
Ba introductionBa introduction
Ba introduction
 
Metadata Matters – External Self-serve Portal at Moffitt Cancer Center
Metadata Matters – External Self-serve Portal at Moffitt Cancer CenterMetadata Matters – External Self-serve Portal at Moffitt Cancer Center
Metadata Matters – External Self-serve Portal at Moffitt Cancer Center
 
Industry and academic partnerships july 2015 final
Industry and academic partnerships july 2015 finalIndustry and academic partnerships july 2015 final
Industry and academic partnerships july 2015 final
 
Advanced Project Data Analytics for Improved Project Delivery
Advanced Project Data Analytics for Improved Project DeliveryAdvanced Project Data Analytics for Improved Project Delivery
Advanced Project Data Analytics for Improved Project Delivery
 
Primed-AP Methodology
Primed-AP MethodologyPrimed-AP Methodology
Primed-AP Methodology
 
Five Critical Success Factors for Embedded Analytics
Five Critical Success Factors for Embedded AnalyticsFive Critical Success Factors for Embedded Analytics
Five Critical Success Factors for Embedded Analytics
 
01 big dataoverview
01 big dataoverview01 big dataoverview
01 big dataoverview
 
Why Use Add ins with SharePoint and SharePoint Online? Webinar
Why Use Add ins with SharePoint and SharePoint Online? WebinarWhy Use Add ins with SharePoint and SharePoint Online? Webinar
Why Use Add ins with SharePoint and SharePoint Online? Webinar
 
First Tech Presentation at Tableau Conference
First Tech Presentation at Tableau ConferenceFirst Tech Presentation at Tableau Conference
First Tech Presentation at Tableau Conference
 
Building up a Data Science Team from Scratch
Building up a Data Science Team from ScratchBuilding up a Data Science Team from Scratch
Building up a Data Science Team from Scratch
 
Are you ready for Big Data 2.0? EMA Analyst Research
Are you ready for Big Data 2.0? EMA Analyst ResearchAre you ready for Big Data 2.0? EMA Analyst Research
Are you ready for Big Data 2.0? EMA Analyst Research
 

Recently uploaded

Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
jerlynmaetalle
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
rwarrenll
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
zsjl4mimo
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
g4dpvqap0
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
soxrziqu
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
g4dpvqap0
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
Sm321
 

Recently uploaded (20)

Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
 

Ch7.pdf

  • 1. Copyright © 2015 Pearson Education, Inc. Chapter 7 - 1
  • 2. 1. Decision making 2. Business intelligence 3. Data mining 4. Web analytics 5. Dashboards and portals Chapter 7 - 2 Copyright © 2015 Pearson Education, Inc.
  • 3. • Information for data-driven decision making • Includes software applications, technologies, and practices Chapter 7 - 3 Copyright © 2015 Pearson Education, Inc.
  • 4. Chapter 7 - 4 Copyright © 2015 Pearson Education, Inc.
  • 5. Internal External • Transactional databases • Data warehouses • Cloud • External databases • Websites, social networks, and text messages Chapter 7 - 5 Copyright © 2015 Pearson Education, Inc.
  • 6. • Online analytical processing • Statistics and modeling techniques • Text mining Chapter 7 - 6 Copyright © 2015 Pearson Education, Inc.
  • 7. • What-if analysis • Goal seeking and optimization • Forecasting Chapter 7 - 7 Copyright © 2015 Pearson Education, Inc.
  • 8. Examples Challenge • Amazon.com • ALADDIN • Jeopardy! • Scammers • CAPTCHA Chapter 7 - 8 Copyright © 2015 Pearson Education, Inc.
  • 9. • Robotics • Expert systems • Neural nets Chapter 7 - 9 Copyright © 2015 Pearson Education, Inc.
  • 10. • Website • Social media • E-commerce Chapter 7 - 10 Copyright © 2015 Pearson Education, Inc.
  • 11. • Analyzing software • Reaching goals • Ad effectiveness Chapter 7 - 11 Copyright © 2015 Pearson Education, Inc.
  • 12. • Graphical user interface • Key performance indicators Chapter 7 - 12 Copyright © 2015 Pearson Education, Inc.
  • 13. • Variety of information on one screen • Enterprise portal Chapter 7 - 13 Copyright © 2015 Pearson Education, Inc.
  • 14. • Aggregate data from multiple sources • Customizable web pages Chapter 7 - 14 Copyright © 2015 Pearson Education, Inc.
  • 15. • Although humans choose intelligence, tools, and interpretation, they have weaknesses. • Must consider human motives in design and implementation of information systems. Chapter 7 - 15 Copyright © 2015 Pearson Education, Inc.
  • 16. 1. Decision making 2. Business intelligence 3. Data mining 4. Web analytics 5. Dashboards and portals Chapter 7 - 16 Copyright © 2015 Pearson Education, Inc.
  • 17. • $68 billion lost in fraud each year • Fraud detection systems rely on rules and patterns detected by analytic engines • Analysts work closely with investigators to apply human judgment as they create new rules and follow data leads Chapter 7 - 17 Copyright © 2015 Pearson Education, Inc.
  • 18. • Nielsen relies on ‘People Meters’ in homes • Social media metrics evaluate audience engagement by tracking Twitter tweets • Relationship between Twitter and TV ratings confirmed by research Chapter 7 - 18 Copyright © 2015 Pearson Education, Inc.
  • 19. Chapter 7 - 19 19