This two-day conference will provide insights into the latest transfer pricing developments and strategies for multinational companies to overcome transfer pricing challenges and remain compliant. It will feature presentations and panels from tax, finance, and legal professionals on topics such as new transfer pricing regulations, documentation requirements, risk management strategies, and dispute resolution techniques. Attendees will learn how to establish effective transfer pricing policies and processes to improve tax efficiency and mitigate audit risks. The event is aimed at professionals involved in international tax and transfer pricing.

1. The latest transfer pricing developments and strategies to
overcome transfer pricing challenges, risks and remain compliant
Register now
to receive
the Early Bird
Discount!
Singapore | 3 – 4 August 2015
Adnan Begic, Regional
Transfer Pricing Manager,
Michelin
Ziad Rahman,
Director/Founder,
APTP
Yvonne Khoo, Vice
President of Tax, Astro
Bipin Balakrishnan,
Regional Director and
Counsel Custom and
Trade, General Motors
Niken Susanti, Head
of Tax Asia, MW
Group
Koh Lip Wee, Financial
Controller, Sport
Singapore
Nymee Alcayde, SVP -
Financial Controller,
Lazada
Balaji Balasubramanian,
Regional Tax Manager,
Standard Chartered Bank
Jow Lee, Senior Lecturer,
Nanyang Technology
University
Sham Kit Kiong, Former
Regional Finance Director,
Lexmark
SPEAKERS INCLUDE Latest and most crucial policy guidelines and
strategies to stay compliant and overcome
implementation issues in transfer pricing
Recent developments to new transfer pricing rules and
the release of guidelines by the OECD over the years
have raised the bar for multinationals to manage tax risks.
In line with OECD’s Base Erosion Profiting Shifting (BEPS)
Action Plan, a surge in risk and compliance requirements
has intensified the demand for organisations to harness
key tax and transfer pricing strategies. Organisations
will need to gain a solid understanding of current and
forthcoming transfer pricing rules and revamp current
practices to optimise tax efficiency.
Transfer Pricing Summit Asia is a premier two-day
forum bringing together tax and finance leaders to
share insightful analysis into policy guidelines and case
studies for overcoming transfer pricing implementation
challenges.
Delivered by an esteemed line-up of tax and finance
professionals from leading organisations in Asia, this
forum will provide you with awareness of the most
pressing policy issues and the opportunity to benchmark
against industry best practices:
• Hear from leading organisations best practice
strategies and case studies on implementing
transfer pricing policies and overcoming risks
• Incorporate effective transfer pricing risk
management in your organisation
• Gain practical insights on dispute resolution and
documentation strategies to avoid costly penalties
• Apply practical strategies for new policies and
procedures in transfer pricing
An unparalleled opportunity awaits all participants
who are seeking to gain practical guidance to drive a
more compliant transfer pricing function
Gold Sponsors
Exhibition Sponsor
REGISTER NOW! T: +65 6589 0650 F: +65 6410 9056 transferpricing-asia.com
Amit Gupta,
Director of Tax, Dell
Douglas Fone,
Managing Director - Asia,
Quantera Global
Michael Jenkins, Assistant
Commissioner,Australian
Taxation Office (ATO)
Cora Cheung,
Associate Director
Salamantunnajan Besah,
Director Mutual Agreement
Procedure Transfer Pricing
Policy Division, LHDN

2. Establish and develop a proactive transfer pricing
strategy to improve tax efficiency for your business
Managing transfer pricing risks has become more
critical than ever in an increasingly transparent
business environment.
The increasing attention on transfer pricing from around the world has
brought about an era of increased scrutiny on multinational companies’
transfer pricing operations. Consequently, new rules and guidelines
have pushed for an organisational imperative to apply and enforce
transfer pricing policies effectively to avert far-reaching implications. With
government bodies and regulators more determined than ever to crack
down on tax leaks, it is essential for multinationals investing in and out of
Asia Pacific to intensify their efforts to meet compliance demands.
Achieve a solid understanding of current and forthcoming transfer
pricing regulations to ensure tax efficiency and remain compliant.
The Transfer Pricing Summit Asia is a premier two-day forum
bringing together tax and finance leaders to share strategies pertaining
to transfer pricing challenges and trends. Gain insights on the latest
developments on transfer pricing regulations, planning, documentation
and transfer pricing risk management.
You will benefit from industry best practices, leverage on shared
experiences and learn how transfer pricing implementation challenges
are being managed within some of the largest multinational companies.
Who Should Attend
All professionals responsible for or involved in transfer pricing or
international tax, from both private and public sectors, including:
Hear what our past attendees have to say:
“Gave a great insight into the way in which large companies in Australia
manage their TP risk and gave practical examples of how the entities
manage the compliance process” – Taxation Manager, SGS
“Panels was excellent - very relevant and generated good discussion” –
Finance Manager, Nyrstar
“Very informative with practical tips to implement TP policy to meet new
change in TP requirements” – Finance Manager, Canon Information
Systems
“Well done on the conference. Many little things made the difference” –
General Manager – Tax, Tabcorp
“Well organised, good lined up of presenters. Pertinent topics,
pragmatism and theory balance” – Regional Tax Director – Asia Pacific
and South America, Beam Suntory
Sponsorship Opportunities
Are you interested in demonstrating thought leadership, reinforcing
your brand in the market or aligning your senior management team
with some of Asia’s leading tax and finance figures? Sponsorship
provides an effective and efficient marketing solution.
Contact us at info@aventedge.com for more information
Key Learning Objectives
1. Leverage shared experiences from APAC tax and finance
leaders for effective transfer pricing implementation
2. Examine latest transfer pricing developments and what to
look out for
3. Understand how to implement an effective transfer pricing
plan for your business model
4. Minimise your exposure to scrutiny by understanding the
latest transfer pricing documentation and compliance
requirements
5. Understand key considerations when handling transfer
pricing of intangibles
6. Comprehend the importance of Advance Pricing
Agreements (APAs) to avoid potential TP disputes
7. Defend existing transfer pricing policies and practices
against challenges from tax authorities
8. Avoid the risk of double taxation arising from transfer pricing
adjustments
Programme-at-a-Glance
CONFERENCE DAY ONE
TP Guidelines and Regulations
Tax Authorities in Performing Inquiries and Audit
TP View on Intra-group Services Charges
Arm’s Length Principle and Documentation Requirements
Mitigating Emerging Risks under the Current TP Landscape
Reducing Risks of Audits and Double Taxation
Planning and Execution of BEPS Action Plan
Assessing New Requirements of TP Documentation
CONFERENCE DAY TWO
Aligning Business and Tax Objectives
Choosing the TP Method for Your Business
Reviewing Latest Development in TP of Intangibles
Adopt Advance Pricing Agreements (APAs) to avoid disputes
Cost Effective Automation Strategy for TP Compliance
Limited Risk Distributor (LRD) Tax Model
Strategies and Documentation to Respond to Tax Authority
TP Dispute Resolution Techniques
Transfer Pricing
Business
Restructuring
Treasury
Chief Financial
Officers
Tax, Tax
Planning and Tax
Administration
Legal
International Tax,
Cross Border Tax
Compliance
Financial
Controllers and
Finance Managers
Corporate Assets
Custom and Trade
Accountants and
Auditors
REGISTER NOW! T: +65 6589 0650 F: +65 6410 9056 transferpricing-asia.com

3. Monday, 3 August 2015
Programme – Day One
REGISTER NOW! T: +65 6589 0650 F: +65 6410 9056 transferpricing-asia.com
8:30 Registration and Welcome Coffee
9:00 Chairperson’s Welcome Address
Lim Cher Hui, Senior Lecturer, National University
of Singapore (NUS)
OVERVIEW OF TRANSFER PRICING
9:10 Analysing OECD’s TP Guidelines and How Corporations are
Affected
• Examining key elements and feedback from the first-ever
Base Erosion and Profit Shifting (BEPS) Action Plan
• Evaluating BEPS’s implications on businesses and across
different geographical locations
• Practical issues and what companies need to look out for
Michael Jenkins, Assistant Commissioner, Australian
Taxation Office (ATO)
9:50 Examining Tax Authorities Underlying Influence in
Performing Inquiries and Audit
• How much of OECD’s BEPS agenda will affect inquiries and
audits?
• Grasping the nature of TP and other information being
requested
• Utilise profit and risk-based assessments when selecting
cases and focusing on returns
10:30 Morning Break
MANAGING TRANSFER PRICING RISKS
11:00 TP View on Intra-group Services Charges
• Examining approaches taken by MNC
• TP concepts regarding intra-group services
• How to determine the adequate intra-group service charges
and allocation of arm’s length price
• Developing defence strategies to protect your organisation
from potential challenges from the authorities
Adnan Begic, Regional Transfer Pricing Manager, Michelin
11:40 Avoiding or Minimising the Impact of Transfer Pricng
Disputes in Asia
• How should you design your transfer pricing system to
avoid disputes?
• What documentation should be prepared to defend
your position?
• What are your dispute resolution options if you are
audited?
Douglas Fone, Managing Director – Asia, Quantera Global
12:20 Networking Lunch
1:20 Panel Discussion
Mitigating Emerging Risks under the Current TP Landscape
• TP rules, policy and changes that could potentially affect
companies
• What are the emerging risks associated with TP?
• Evolving risks related to the ever changing economic
landscape
Balaji Balasubramanian, Regional Tax Manager,
Standard Chartered Bank
Niken Susanti, Head of Tax Asia, MW Group
Deborah Tay, Head of Tax – Global Downstream,
Golden Agri-Resources Ltd
2:00 Local Sourcing and TP Model for MNC'S in China Market
• Examining the evolving transfer pricing landscape in China
• Analysing preference of Government to local source
• Adopting effective TP models for MNC to manage change in
business model
Rajeev Gupta, Financial Controller, Avaya
2:40 Afternoon Tea
3:10 Planning and Execution of your Internal Strategy to Adapt
to the BEPS Action Plan
• Full-proofing your internal TP policy to ensure BEPS
compliant
• Adapting to OECD’s initiatives and countering impacts it may
have on your tax benefits
• Restructuring current arrangements to ensure TP compliance
3:50 Panel Discussion
Assessing New Requirements in TP Documentation
to Ensure Effective TP Compliance
• Analysing new and improved changes to be made from the
current practices
• Preparing documentation to establish a ‘reasonably arguable’
transfer pricing treatment
• Striking a balance between the need for contemporaneous
documentation and limited resources
• Overcoming administrative and risk management challenges
of the new documentation requirements
Cora Cheung,Associate Director, An International
Financial Services Company
Nymee Alcayde,SVP-Financial Compliance, Lazada
4:30 Chairperson’s Closing Address
4:45 End of Conference Day One
Salamatunnajan Besah, Director Mutual Agreement
Procedure Transfer Pricing Policy Division, Inland Revenue
Board of Malaysia (LHDN)
Annalise Foong, Tax Manager, ASM Technologies
for Technology Companies

4. Tuesday, 4 August 2015
Programme – Day Two
REGISTER NOW! T: +65 6589 0650 F: +65 6410 9056 transferpricing-asia.com
8:30 Registration and Welcome Coffee
9:00 Chairperson’s Welcome Address
TRANSFER PRICING PRACTICAL ISSUES AND IMPLEMENTATION
9:20 Aligning Your Business and Tax Objectives For a Successful
TP Implemetation
• Managing reputational issues from tax compliance risks
• Analysing how companies approach the business and
transfer pricing controversy
• Examining how the legitimate needs of investors and the
business goals can be balanced
• Interpret and distribute risk across different tax jurisdictions?
Yvonne Khoo, VP Tax, Astro
10:00 Choosing the Most Appropriate TP Method for your
Business Model
• Analysing the strength and weaknesses of each of the
five methods
•
• Eliminating differences through comparability
adjustments reliably
Ziad Rahman, Director/Founder, APTP
10:40 Morning Break
11:10 Reviewing the Latest Developments in TP of Intangibles
• Analysing how TP rules applies to intangibles
• Key considerations when determining the arm’s length
conditions of intangibles
• Tackling tax risks for transactions with intellectual property
related fees
• Preparing your business for emerging challenges
comparability with intangibles
CONTROVERSY AND RISK MANAGMEENT
11:50 Panel Discussion
Using Advance Pricing Agreements (APAs) effectively to
avoid future disputes
• Analysing the controversial use of APAs: Benefits and
drawbacks
• Examining how the effective use of APAs can lead to early
resolution of potential disputes
• Best practices for managing APA processes
• Ensuring transparency to avoid the trigger for a TP audit
Koh Lip Wee, Financial Controller, Sport Singapore
Jow Lee Ying, Senior Lecturer, Nanyang Business School
Adelene Tan, Regional Tax Director, The Nielsen Group
12:30 Networking Lunch
1:30 Reducing Risks of Audits and Double Taxation
• Ensuring TP between two transacting parties apply the
Arm's Length principle
• Maintaining proper TP documentation demonstrating Arm's
Length price
• Apply for APAs with multiple tax authorities
Amit Gupta, Director of Tax, Dell
2:10 Implementing Limited Risk Distributor (LRD) Tax Model
• Understanding key objectives of LRD and when to use it
• Considering tools and models used throughout the process
• Sample Tax Models and transfer pricing considerations
- Procurement model
- Manufacturing model
- Central entrepreneur model
- Intellectual property model
• Managing transfer pricing controversy and disputes
associated with each model
Sham Kit Kiong, Former Regional Finance Director, Lexmark
3:10 Afternoon Tea
DOUCMENTATION AND DISPUTE RESOLUTION
3:30 Adapt Strategies and Documentation Platforms to Respond
to Inquiries from Tax Authority
• MNEs need to be adapting quick response in their strategy
and documentation
• Investing more in time and effort to determine appropriate
level of TP reserves
• Highlighting controls, risk assessment and uncertain tax
positions
4:10 Harnessing TP Dispute Resolution Techniques to Avoid
Significant Penalties
• Practical tips for avoiding tax risks and disputes
• Exploring various tax dispute resolution strategies to manage
controversy
• Aligning your controversy management strategy to align with
tax authorities enforcement
Tom Toryanik, Head of Tax, SEA, RBS
4:50 Chairperson’s Closing Address
5:00 End of Conference
Don’t forget to take advantage of our Group Discounts!
• Send 3 delegates and receive 5% OFF
• Send 4 delegates and receive 10% OFF
• Send 5 delegates and receive 15% OFF
Bipin Balakrishnan, Regional Director and Counsel Customs
and Trade, General Motors
Mohan Janardhanan, Commercial Controller - Asian Region,
Gildemeister Aktiengesellschaft
Considering and determining how the method chosen
fits your transaction and business model
Liu Hern Kuan, Partner, Head Tax, Rajah Tann

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