1. 8916 Kittyhawk Ave
Los Angeles, CA 90045
Cell Phone: 310.251.7329
Office Phone: 888.828.7813
Skype: Debora Roberts
www.robertsrepresentation.com
DEBORA ROBERTS AND ROBERTS REPRESENTATION
I was born in Los Angeles and after five years of traveling extensively around the world in my
twenty’s decided on a career in the travel industry. My love for tropical islands drew me
towards the South Pacific. I quickly focused my efforts and landed a position with Newman’s
South Pacific Vacations in 1984. As they say, the rest is history! I continued to expand my
product knowledge and expertise and grew into a variety of sales roles in Los Angeles, Chicago,
and Australia.
For the past thirty years, I have been employed with wholesale travel companies, hotel
representation companies and tourist boards. My roles have been varied between sales,
marketing, and operations. My strong areas have always been sales and marketing.
In September of 2009 I launched my own business; Roberts Representation. I have established
a strong travel agent following in both wholesale and retail and built excellent working
relationships with the key players. I’m certain that my existing relationships and understanding
of this market would prove to be extremely beneficial to your business.
CORE STRENGTHS
 Highly self-motivated individual
 Driven to become a top achiever
 Ability to meet set goals while increasing profits
 Personable yet assertive; asks for the business
 Take charge personality - leader
 Enthusiastic and passionate about my work
 Creative thinker and strategists
 Ability to quickly ascertain problems and provide solutions
 Confident, persuasive, interesting speaker
 Diligent and follows through with projects
 Responsible and dependable – ability to complete tasks on time
 Works efficiently and manages time well
 Honest and trustworthy
 Thorough understanding of computer and web applications
 Proficient in Social Media

2. 8916 Kittyhawk Ave
Los Angeles, CA 90045
Cell Phone: 310.251.7329
Office Phone: 888.828.7813
Skype: Debora Roberts
www.robertsrepresentation.com
APPLICABLE EXPERIENCE
Roberts Representation – 2009 – present
PRESIDENT – Manage all sales, marketing and PR efforts for USA & Canada for numerous hotels
in Fiji and an African Destination Management company based in Kenya.
 Direct liaison with tour wholesalers, retail travel agents and consumers
 Develop and Maintain relationships with key buyers
 Direct contact for Consortiums, i.e. Signature and Ensemble
 Nationally responsible for Wholesaler and Retail Sales calls & training
 Attend and present at industry functions, conferences, and events
 Initiate, develop, create and distribute time sensitive specials
 Assist in design of brochures, flyers and all collateral materials
 Pricing, writing and distribution of yearly wholesale contracts
 Create, design and execute Mail Marketing e-blasts
 Assist in content and design of website
 Social media
 Public Relations contact
World Resorts of Distinction – 2003 - 2009
MANAGER NORTH AMERICA – Managed all sales, marketing and PR efforts for all of US &
Canada for four to six properties in the South Pacific. Personally responsible for increased
revenue from North America.
Fiji – Vatulele Island Resort, Matangi Private Island Resort, Tokoriki Island Resort, Taunovo
Bay Resort & Spa (launched new resort), Plantation Island Resort, Sonaisali Island Resort,
Toberua Island Resort
Samoa – Sinalei Reef Resort and Spa
Australia – Fantasea Adventure Cruising
South Pacific Holidays/Turtle Island Resort – 2000 - 2003
SALES AND MARKETING MANAGER, USA – Responsibilities were to raise the awareness and
increase sales from the retail travel agent community for Turtle Island Resort, Fiji Islands and
South Pacific Holidays. Primarily focused on high end Virtuoso travel agencies. Consistently
produced the highest number of passengers from North America to Fiji.
Integrated Travel Resources – 1997 - 2000
SALES AND MARKETING MANAGER, North America – Responsible for Blue Lagoon Cruise
(launch new product), Jean Michele Cousteau Fiji Island Resort, Castaway Island Resort,
Outrigger on the Lagoon, and Vatulele Island Resort. Responsible for both outside and inside
sales, wholesale training and direct sales conversions.

3. 8916 Kittyhawk Ave
Los Angeles, CA 90045
Cell Phone: 310.251.7329
Office Phone: 888.828.7813
Skype: Debora Roberts
www.robertsrepresentation.com
I then moved to manage the Cook Islands Tourism Corporation, National Tourism Office, based
in Los Angeles. Our focus was on increasing awareness to the Cook Islands and converting
interest into firm travel. I created, marketed, managed and orchestrating a yearly ten city Cook
Islands travel agent road show. Additionally, though my PR network we received a full front
page color editorial in the Los Angeles Times Travel Section.
Prior to 1984 – 1997
Involved in a myriad of positions in the travel industry including retail sales, wholesale sales,
ticketing and hotels.
REFERANCES:
Ruth Daly – Managing Director, Tourism Fiji North America, Los Angeles, CA
Gary Goeldner – President, Stella Travel Group, Los Angeles, CA
Rena Peterson, Product Manager – Cost Co Travel, Seattle, WA
Anna Vo – Vice President - Legends Travel, Santa Ana, CA
Yvette Broussard – Product Development Manager, Classic Vacations, San Jose, CA
Linda Martindell – Owner, Totem Travel, (Top Matai agent in USA), Kirkland WA
Katie Cadar – Manager Retail Division, Travel Store Platinum, Los Angeles, CA
Chris Alpe - Owner, Vomo Resort, Fiji Islands, Los Angeles, CA
Suzanne Hall – Senior Director Supplier Relations, Ensemble Travel Group, New York, NY
Heidi Podjavorsek – DOSM, Destination Partnerships, Signature Travel Network
(Contact information will be provided upon request)