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Using the Nolte&Lauth Customer Experience Engine To Boost Your Global CQ5 Multi-Brand Platform

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What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that minimize technical complexity, keep maintenance affordable and scale with future requirements on the brand roadmap (new brands, data-driven content, PIM integration).

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Using the Nolte&Lauth Customer Experience Engine To Boost Your Global CQ5 Multi-Brand Platform

  1. 1. USING THE NOLTE&LAUTH CUSTOMER EXPERIENCE ENGINE TO BOOST YOUR GLOBAL CQ5 MULTI-BRAND PLATFORM
  2. 2. DIGITAL BRANDING IN 2003
  3. 3. BROCHURE MEETS INTERNET
  4. 4. SALES EXPERIENCE ONLY AT THE DEALERSHIP
  5. 5. ALL-IN-ONE CQ SOLUTION
  6. 6. AND IF YOU HAD ANY PROBLEMS...
  7. 7. 7 YEARS LATER...
  8. 8. A CUSTOMER EXPERIENCE IN CHICAGO...
  9. 9. THE CUSTOMER EXPERIENCE HAS CHANGED
  10. 10. LET‘S GO DIGITAL!
  11. 11. BRAND WHAT DRIVES THE DIGITAL CUSTOMER EXPERIENCE? PRODUCT SALES DIALOG
  12. 12. UNIQUENESS BRAND
  13. 13. ACCESSIBILITY PRODUCT
  14. 14. INDIVIDUALITY SALES DIALOG
  15. 15. HOW DOES THAT WORK ON A GLOBAL BASIS? BRAND PRODUCT SALES DIALOG LOCATION LANGUAGE INTERFACE
  16. 16. SUSTAIN ROLL-OUT PLATFORM CUSTOMER EXPERIENCE PLATFORM OPERATIONS WHAT DECISIONS COMBINE THE HIGHEST FLEXIBILITY IN CUSTOMER EXPERIENCE DESIGN WITH EFFICIENT AND EFFECTIVE PLATFORM OPERATIONS? CUSTOMER EXPERIENCE ENGINE SALES DIALOG PRODUCT BRAND
  17. 17. GENERAL MOTORS - MULTI-BRANDING EXPERIENCE • Over 48 countries, 40 languages, 4 brands in 1 year • Overall Roll-Out goals: 7 brands, > 500 websites to be integrated • Based on CQ 5.2 using the Multi-Site-Manager
  18. 18. GM BRANDING STRATEGY 1 set of templates shared by all brands and markets. From 75 pages of the experience design to 16 templates. Individual brand parameters and template configuration.
  19. 19. BUICK
  20. 20. VAUXHALL
  21. 21. CHEVROLET MIDDLE EAST
  22. 22. OPEL WORLDWIDE – UNIQUE MARKET CONTENT Strong market
  23. 23. ACCESS PRODUCT DATA 1 central product data supply mechanism. Placeholder framework to individually design the customer experience. Reducing complexity and boosting the roll-out.
  24. 24. PRODUCT DATA TO ENABLE SHOPPING TOOLS Overall product data strategy enables new shopping tools on a global scale.
  25. 25. FRANKE GROUP - MULTI-DIVISION EXPERIENCE • Global relaunch of international and country websites with more than 6 divisions • One centrally managed product data base
  26. 26. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE Different products. Different customers. One platform.
  27. 27. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE Frontend design customized for customer experience. One Data supply. Individual experience.
  28. 28. MERCEDES-BENZ - MULTI-SALES-LEVEL EXPERIENCE • Maximum brand experience on all sales levels • More than 1500 websites including all sales levels
  29. 29. MERCEDES-BENZ - BRANDED CUSTOMER EXPERIENCE Template strategy aligned with customer touchpoints. Learning process from 75 templates to 5 and back.
  30. 30. MERCEDES-BENZ - PRODUCT EXPERIENCE Full CG strategy enabling the customer experience worldwide.
  31. 31. MERCEDES-BENZ - SALES EXPERIENCE Focus on MB-owned customer experience before integrating 3rd Party personalization.
  32. 32. SO, HOW WOULD YOU ANSWER THE FOLLOWING QUESTIONS? What is my customer experience strategy for the next 3 years? What is my content and platform strategy for the next 3 years? Who will form those two strategies into one? If you are struggling to answer these questions, we suggest to...
  33. 33. ... HIRE THE A-TEAM ... OR ...
  34. 34. ... STEP BACK TO SEE THE BIG PICTURE. THANK YOU.
  35. 35. NOLTE&LAUTH Digital Digital first - Focus on customer experience design. Business Digital consulting experts following a top management approach. Development Getting things done - Known as catalyst in complex projects. Partner At eye level. Reliable. Independent. WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITSYOURSELF
  36. 36. NOLTE&LAUTH DIGITAL EXPERIENCE DIGITAL CONSULTING DIGITAL SERVICES Text WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITSYOURSELF TM

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