What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that minimize technical complexity, keep maintenance affordable and scale with future requirements on the brand roadmap (new brands, data-driven content, PIM integration).
18. GENERAL MOTORS - MULTI-BRANDING EXPERIENCE
• Over 48 countries, 40 languages, 4 brands in 1 year
• Overall Roll-Out goals: 7 brands, > 500 websites to be integrated
• Based on CQ 5.2 using the Multi-Site-Manager
19. GM BRANDING STRATEGY
1 set of templates shared
by all brands and markets.
From 75 pages of the
experience design to 16
templates.
Individual brand parameters
and template configuration.
24. ACCESS PRODUCT DATA
1 central product data
supply mechanism.
Placeholder framework to
individually design the
customer experience.
Reducing complexity and
boosting the roll-out.
25. PRODUCT DATA TO ENABLE SHOPPING TOOLS
Overall product data
strategy enables new
shopping tools on a
global scale.
26. FRANKE GROUP - MULTI-DIVISION EXPERIENCE
• Global relaunch of international and country websites with more than 6 divisions
• One centrally managed product data base
27. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE
Different products.
Different customers.
One platform.
28. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE
Frontend design
customized for customer
experience.
One Data supply.
Individual experience.
29. MERCEDES-BENZ - MULTI-SALES-LEVEL EXPERIENCE
• Maximum brand experience on all sales levels
• More than 1500 websites including all sales levels
30. MERCEDES-BENZ - BRANDED CUSTOMER EXPERIENCE
Template strategy aligned
with customer touchpoints.
Learning process from 75
templates to 5 and back.
31. MERCEDES-BENZ - PRODUCT EXPERIENCE
Full CG strategy enabling
the customer experience
worldwide.
32. MERCEDES-BENZ - SALES EXPERIENCE
Focus on MB-owned
customer experience
before integrating 3rd
Party personalization.
33. SO, HOW WOULD YOU ANSWER THE FOLLOWING
QUESTIONS?
What is my customer experience strategy for the next 3 years?
What is my content and platform strategy for the next 3 years?
Who will form those two strategies into one?
If you are struggling to answer these questions, we suggest to...
36. NOLTE&LAUTH
Digital
Digital first - Focus on
customer experience
design.
Business
Digital consulting
experts following a top
management approach.
Development
Getting things done -
Known as catalyst in
complex projects.
Partner
At eye level.
Reliable.
Independent.
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