This Technologies & Trends presentation given in February 2014 showcased the latest building blocks on the roadmap to Super Information Highway from mobile applications to biometrics.

1. Technologies & Trends
By: Dawn Marie Yankeelov
Founder, Aspectx
Chair, Technology Association of Louisville Kentucky
Chair, Lomenta Foundation
Board Member, U of L Geriatrics
dawny@aspectx.com

2.  Search, Social & Mobile
 The Sharing Economy
 Mobile Readability – New Devices
 Bitcoins: Digital Virtual Currency
 Crowdlending
 Google Glass in the Workplace
 What’s Your Secret?
Technology & Trends

3.  Search, Social & Mobile
 The Sharing Economy
 Mobile Readability – New Devices
 Bitcoins: Digital Virtual Currency
 Crowdlending
 Google Glass in the Workplace
 What’s Your Secret?
Technology & Trends

4. Buzzwords: Big Data & The Internet
of Things

5. Smart Devices Talking Wirelessly

6. Over-Connected?

7. Sensors & Monitoring: It’s On You

8. 20 percent
of the
population
feels
isolated
Available July
2012

9. Business Trends: What to Watch

10. Measures of Success

11.  Important Factors in Reaching You:
 1. Google and Bing- Ties to Related Searches
 Google Analytics & Google Webmaster Tools
 Monthly Search Volume
 Secure Search Data – Internally in the Cloud
 Competitor Backlinking
 Social Keyword References from Twitter
 Mobile Discoverability—Responsive Design
Search, Social & Mobile

12.  What terms are people searching on? Digital
marketers should analyze keyword data source twice
per month to identify new keywords.
 Google Webmaster Tools Show the Keywords
Searched
 Inbound links do still matter; look at competitors’
backlinks
 Tied blogging to use of keywords found on Twitter
 Geography search
Search, Social & Mobile

13. Grown-Up Google
August 18th, 2014; http://online.wsj.com/articles/googles-
richer-content-worries-some-advertisers

14.  Its transition promises to be a tricky one for its own business and for
millions of others dependent on its search results to survive.
 Advertisers will pay more than $50 billion to the search giant this year
for clicks that deliver potential customers to their Web pages. By
offering its own hotel listings, for example, Google may alienate
advertisers such as online-travel agencies that alone pay it billions a
year.
 Those companies fear that Google's changes will reduce the number of
bookings for which they can claim commissions. "All the value add is
going to Google and everyone else becomes a commodity," said a
former executive of an online travel agency.
 The shift has spawned antitrust investigations world-wide as some
online publishers complain Google wields its extensive influence over
what Internet users see to promote its own content and services, in the
process helping some businesses while hurting others.
 A U.S. Federal Trade Commission probe was closed in Google's favor
more than a year ago.
Less a Web Index: More a Destination
August 18th, 2014; http://online.wsj.com/articles/googles-richer-content-worries-some-advertisers

15.  What’s Mine is Yours
 AirBnB—room rentals
 JetSmarter—rent jets
 Getmyboat.com—sailboat rentals around the world
 Eatwith.com—travelers in 32 countries eating at someone’s
home for home-cooked meal in foreign country
(started 2013)
 TaskRabbit.com—handyman services for offer
 Exclusive Resorts’ Gateway Escape plans now for non-
members
 Trivago.com—hotel bookings of all hotel booking sites
 AlltheRooms.com—Hotel and Shareable options like
houseboats and nontraditional campgrounds
The Sharing Economy

16.  Check App. Accept Job. Repeat.
*Uber, Sidecar, Lyft—Ride Brokers
*TaskRabbit--Online Marketplace for Chores
*Fiverr-Creative and Professional Services
--Countries: 196
--Freelancers—About 3 Million
--Venture Financing: $50 Million
*Favor & Postmates—Delivery Service Platforms
*Instacart-Grocery Delivery
--12 in the US
--Personal Shoppers: more than 1,000
--Venture Financing: $55 Million
Is $25 an hour possible? More like $12/Hr. when expenses figured in.
Micro-Earners

17. Mobile Readability
8/20/2014; Noon

18. Older Crowd Onboarding for
Shopping

19. Crowdsourcing Updates for Phones
http://venturebeat.com/2014/08/05/xiaomi-unseats-samsung-as-
top-mobile-vendor-in-china/

20. US for Xiaomi?
http://money.cnn.com/2014/08/05/technology/mobile/xiao
mi-united-states/
1/5th of costs…..mostly sold online, but may not work in developing
countries…

21. Virtual currency for that cell phone,
sir or madam?

22. --Wikipedia 2014

23. Into the Retail Channel Already

24. Lend me your Bitcoins?
FundingEmpire.com

25. Live Long and Prosper

26. Our Own: Candace Klein
http://crowdfundbeat.com/candace-klein-
lands-executive-position-at-dealstruck/

27. Time to Have Your Eyes Checked?

28. Google Glass & Privacy
http://www.newyorker.com/currency-
tag/whats-the-problem-with-google-glass

29. Google Glass & HR
https://www.aseonline.org/ArticleDetailsPage/tabid/7442/ArticleID/898/Google-Glass-
%E2%80%93-Workplace-Asset-or-Newest-HR-Headache.aspx

30. GM and Google Glass
http://blogs.wsj.com/digits/2014/08/0
5/gm-takes-google-glass-on-a-test-
drive/

31. Healthcare Needs: Google Glass Half
Empty or Full?
 CrowdOptics—Surgery Training
 Augmentix-HIPAA-compliant access to patient
records
 UC Irvine School of Medicine students have been
issued Glass as part of their medical education

32. Deloitte Predicts…

33. What’s Your Secret?

34.  Saturday, Aug. 23rd
 6:24 PM to 10:24 PM, $10 entry, members $5
 Meet at the Tent for the Annmarie Campbell Zen Garden
Celebration off the Lake Nevin Loop
 Candlelit night walks, T’ai Chi Demonstrations, Yoga
Demonstrations, Free Earthblends Chinese Herb Bandaids
for Back and Neeck Pain
 Exhibition of Annmarie Campbell’s Work
 Make It and Take It Found Object Art for Kids of All Ages
 Special Glow in the Dark Art for Sale by Artist Mike Waddell
Lomenta: Bernheim CONNECT
www.bernheim.org and www.lomenta.org

35.  Lomenta Foundation, in Annmarie Campbell’s name,
will work on leadership projects related to art as a
healing source in the Owensboro area in 2015 in
partnership with Owensboro Health
The Lomenta Owensboro Project

36.  www.talklou.com
Technology Association of Louisville
Kentucky (TALK)

37.  7003 Harrods Landing Dr., Prospect, KY 40059
 Twitter: @dawnyaspectx
 Find me on Facebook and Linked In
 www.aspectx.com
 dawny@aspectx.com
 502-292-2351
 Cell: 502-548-1304
Aspectx