CREATING BRAND VALUE
BRAND VALUE PROFILES STRATEGY SERVICES
What We Do
WildOutWest specializes in the rapid development of new ventures. We understand
how to get an initiative through the early stages of exploration, proof-of-concept, buy-in
from key constituencies and acquisition of customers:
Value proposition development
Brand relationship management
Brand alliance architectures
Key messages -taglines and value propositions
Brand naming (domain and trademark)
Product naming and trademarks
Visual brand identity
Audio and web branding
Marketing support and sales collateral
Promotional (internet and direct response)
Development and execution of advertising
Working models of early stage initiatives
Market viability and cost studies
Customer preference research
Technical due diligence
User interface design (applications)
Market definition / redirection
Top level message development
Sales force training
Sales intranet development
WildOutWest has unique and broad experience with launching new ventures and initiatives. While we
are primarily marketing experts, our role often expands to include a range of services that could only be
described as “Venture Consulting”. For people with ideas spread out on the kitchen table, we serve in many
roles, including finding the most suitable capital partners. For established companies, we bring a fresh and
pragmatic approach, which we chalk-up to the time we spend working in the kitchens and garages.
The following is a partial list of notable venture projects:
SRD Systems Research and Development (acquired by IBM 2005)
Altamira Software Image Editing Software (acquired by Microsoft) *
MPOWER /401kForum Asset Management (acquired by Morningstar)
CoRelation Relational Search Technology (acquired by DigiMine) *
Atomic Tangerine Venture Consulting Arm of SRI*
ClearBlue Technologies Managed IT (acquired by Navisite)*
The Bohan Group Due Diligence - (funded by First American)
Actona Storage Management (Sequoia Funded, acquired by Cisco)
Navio Digital Rights Management - www.navio.com
Encorus Wireless/Mobile Payments and Platforms (FirstData) -London/ Germany*
Velosant Supply Chain Management / Taxware (FirstData/ Harbor)*
STAR PassCode - Payment Authentication -(FirstData) Omaha, NE*
Morphic - Project Management Consulting, Seattle WA*
Graphita - Live Studio Graphics Web Application
BAMBU RUM - Super Premium White Rum, -Antigua
Velosant delivers financial supply chain management solutions that accelerate efficiency while improving visibility
and accuracy. WOW has been responsible for developing this brand, including naming, brand architectures and
product naming protocols as well as all marketing communications since inception through the acquisition of two
larger organizations -BillingZone ($5M), and Taxware ($27m). Both mergers required
seamlessly integrating all points of contact with customers, revising key messages
and value propositions, while assimilating diverse corporate cultures.
This brand name successfully integrates a sustainable value proposi-
tion into the brand identity. The name combines speed (velocity) with
knowledge (suffix “sant”) to put forward a brand image with a great deal
of integrity in terms of a company that supplies financial management
solutions which accelerate efficiencies and improve visibility.
Acquired by QPass. in 2005
STATIONERY: The Taxware logo in the corner
this business card helped to transition through
the merger of the two companies.
WEB TE: This is a relatively large site, incorporating all key messaging for the three
merged companies. Sophisticated navigational system follows a rich, layered information
architecture. Visit the site on the web at: www.velosant.com
INTRANET: integral to managing a company with three offices.
AP Transa supply
We are delivering on the promise of accelerated efficiency, visibility
PRODUCT BROCHURES: Product lines from the two companies were integrated to present and accuracy in the financial supply chain. The quick explaination for
a unified corporate identity. Complex value propositions needed to match up with integrity. how we are achieving this is simply teamwork and technology.
Velosant automates complex financial processes for automate AP, AR and Tax Management functions. We
companies worldwide. We streamline complex financial increase collaboration between companies and their vendors.
supply chain processes, resulting in better cash visibility, Most importantly, we accelerate financial benefits to a
greater operating efficiency and reduced risk and liability. We company’s bottom line.
TRADE JOURNAL AD: An image of a formula one race team pit
crew delivered the first in a series of ads that deliver the promise of
teamwork, technology and efficiency with clarity and impact. Worked
particularly well as the outside back cover
APPLICATION INTERFACE: Interface for the Taxware 2.0 application.
Incorporates global tax calculation and compliance solutions.
Contact us to view the complete application. Two brands came
together on this product interface.
CAPABILITIES BROCHURE: The website and all the product literature supported Velosant’s
product offerings with substance. An overall capabilities brochure communicated the broad
transactional expertise, integrated approach to solving complex problems and strong partnerships
that Velosant has to back up the solutions. Notice the inside pages are tabbed / indexed.
Redwheels approached the points of pain around used car transactions with a turn-key localized solution. This
development project began with the observation that selling used cars could be done better than eBay. The idea was
simply that what buyers and sellers of used vehicles really want are systematized local introductions that are qualified.
We were responsible for developing this company from the initial idea through angel funding of $500k, bringing on the
management team and developing the proof-of -concept prototype website.
While this work was done in the heyday of the first dot-com boom, the wisdom gained with this start-up affirms that
many of the most important rules driving developing a successful web property remain true today (see below). After the
initial proof of concept, the new management team opted to continue development of the project with a large outside
development team. We lost control of the development and the second phase was never fully realized, but we believe the
model was strong and has not been done to this day.
WEBSITE: If you look at the hierarchy of the homepage architecture, this site touches all
the elements that have proven successful in consumer marketing online...
1. State your value and what you do (headline and image).
2. Make an emotional connection.
3. Create an immediate Call-to-Action that fulfills on the promise (like Google).
4. Make information one-click away wherever possible.
INTERACTIVE DEMO STORY BOARD
Interactive demos are a highly effective way to deliver key value propositions. It is now possible to
create the impact of full audio-visual interactivity with relatively short down-load times (approx 500k file
size for 60 seconds). WOW has been producing these “elevator pitches” in our own studios, for clients
such as Verisign, Encorus (eONE Global) and Porter Novelli. This demo shows a new product introduc-
tion named PrintFlow, which WOW was responsible for naming and branding also.
VIEW THIS DEMO:
The complete demo can be viewed at the
WOW site: www.wildoutwest.com
23-30 secs 57-65 secs
Consumer Branding Experience
The first wine cooler Invented by a couple of entre-
preneurial students, who were making Sangria in
their dorm room bathtub. Significantly created a new
category of wine beverages. Originally launched as
Monterrey Cooler. Package show is the tropical flavor
of California Cooler, introduced in 1985
Liberty School package Really a very bold new
product launch. Caymus chose to introduce one of the
first Chilean wines to be introduced to the American
market. This a very bold new package that was used in
the second year of production.
First Wine in a Box Giumarra
Vineyards launched the first
wine-in-a-box. Classic style
with bold use of photography.
The product design was a fast-
rising national success.
Packaged Goods: Partners in the WOW have broad ranging experience with products in almost
every category of the supermarket. Design and marketing experience includes primary brand
development for Clorox, Kingsford Charcoal, Hills Brothers / MJB, Lucky Stores, Safeway,
Fleming Foods etc. Encompasses over 300 products.
Crystal Geyser Alpine Spring Water Using
Evian as the product that defined the
market for still water, this company made
a big bet on creating an American product.
This product package was and is a huge
success. The design’s mountain theme
has a great deal of integrity, as Crystal
Geyser built major facilities at mountain
springs across the country. This product is
a national leader in bottled water, despite
Sports Illustrated on CD-ROM
Developed for StarPress International
along with four other titles at the
beginning of the interactive revolu-
tion that was taking place in the early
1990’s. Included all product launch
support and promotion.