GiveSurance Investor Introduction - used for angel round funding and strategic partnerships in the founding of this new model for insurance marketing. Givesurance is a unique cause-marketing model in the insurance brokerage space.
Investor Deck: A New Cause Marketing Model for Insurance
1. We are disrupting insurance marketing with an almost
frictionless new model that upends the $4B+ spent by
insurance carriers on advertising annually
2. We make it possible for people to support the
causes that matter to them, simply through their
choice of insurance provider.
At the same time, we are delivering a platform for
brokers empowering them to add Cause Marketing
as a channel for new business.
Most importantly, we are giving causes a vital,
sustained source of income - and we doing all this
by replacing an ad model that is largely reviled.
3. Plan Deck 01/2014 CONFIDENTIAL
Practically everyone has insurance. It’s the definition of a saturated, mature market. To gain share, most carriers
pay 20% sales commissions on top of huge advertising and marketing costs. Carriers are fighting a war for market
share, largely with ad spend in a market perceived of as commodity by consumers.
This is a HUGE opportunity for a disruptive model.
4. Plan Deck 01/2014 CONFIDENTIAL
Brokers are increasingly being displaced in an environment where carriers are able to use
the internet to give instant quotes and are aggressively implementing advertising-driven
direct sales models. Our model gives the broker a new business platform, allowing them
to engage new customers, and add value without cannibalizing their existing business.
5. Plan Deck 01/2014 CONFIDENTIAL 5
Agent works with
our systems to get
great coverage and
rates as co-broker
A cause partner refers a
customer to us through a
support outreach campaign
We donate to the charity and
split the remaining
commission with any co-
Carriers pay us a
commission as the
6. Plan Deck 01/2014 CONFIDENTIAL
We are effectively re-directing the funds used to persuade customers to switch carriers.
We give part of the Broker’s commission to the charity, and help the charities to do the
part the ads were doing - namely influencing buyer preferences.
Everyone except the ad sales guys win, in a model even the carriers support
7. Plan Deck 01/2014 CONFIDENTIAL
Our co-brokerage approach will allow us to rapidly grow and support a network of
trained, experienced insurance professionals that can not only deliver a local
response but will in turn be able to engage their own charity support partnerships.
This is a model designed for rapid, national relatively frictionless growth.
8. Plan Deck 01/2014 CONFIDENTIAL
4 causes in Los
Angeles have already
BOR from 15% of the
family over a year
Income can begin immediately
through campaigns with foundations and non-profits
with which we are currently already engaged
Estimated 2014 (working with initial small local charities)
9. Plan Deck 01/2014 CONFIDENTIAL
Lower overhead, without Advertising
Higher service cost with co-brokerage
Higher net profit
10. Plan Deck 01/2014 CONFIDENTIAL 10
20% Commission on $500 B
premiums in Personal and
Total Available Market
$100 B $38 B
Typically higher net-worth
supporters of causes such as
schools, foundations and
LIkely Serviceable Market
Target Market Segments
Focus on the more valuable
insurance customers, through
trusted networks and association
Initial Target Market Segments
11. Plan Deck 01/2014 CONFIDENTIAL
Jennifer Rasiah - CEO
14 years experience in insurance industry; has worked in every major role of both
insurance carrier and brokerage side of the industry. Worked on the high net
worth / Entertainment division of worlds largest insurance brokerages. Lead a
team of HNW specialist in building UnionBank’s HNW Division later AQ by BB&T.
Former AVP at Hub International.
David Shantz - CMO
Co-founded his first company at 19, which was eventually acquired by IBM. Since then, David
has had key roles in marketing for over a dozen start-ups, of which there have been numerous
funding and liquidity events. Morphic, Altamira Software (Microsoft), MPower (Morningstar),
Bohan Group(First American), CoAlign, Bulldog, Velosant (First Data), Atomic Tangerine (SRI)
and in 2010, Cause Insurance (cause marketing insurance $2M)
Max Skibinski - Advisor, Technology and Management
Venture part at Andreessen Horowitz. Hive7 Founder (acquired by Disney).
Founder of Inporia. Ycombinator graduate.
Sharon Andrew - Advisor, Industry / Operations
Insurance and Financial Services Executive, CHFC, LUTCF
Territory/ Sales Management ~ Strategic Planning and Analysis ~ Business Consultant
Training/Development/Coaching ~ Business Development, Growth & Profit ~ Generation &
Launch Corporate Legal Liaison ~ Conflict-Of-Interest & Integrity Issues ~ Compliance/Ethics
12. Plan Deck 01/2014 CONFIDENTIAL
Craig Barnet- Advisor, Co-brokerage Partnerships
20 years of experience in the insurance industry, Craig Barnet is recognized
as one of the premier risk management consultants in the field.
Bill Catanese- Advisor, Co-brokerage Partnerships
Vise President Risk Strategies Company. Founder Catanese Insurance
Former Wells Fargo and Farmers Executive.
13. Brokers can choose to join the network
and gain a new revenue stream without
risk of cannibalizing their existing full
commission client base
Charities can use this platform to create
new, ongoing channels of support
Customers can support the causes that
matter to them by diverting resources
spent on advertising and commissions
towards real good, and without much more
investment than a little time.
14. References and Sources
INSURANCE AD SPENDING PASSES $4B 12% year-on-year growth