A quick summary of the data unit's work

1. The Trinity Mirror data unit was set
up in 2014 with a team of two
people and a remit to make
interesting content out of data.

2. The team has since grown and now
includes a graphic designer, coder
and videographer as well as
specialist data reporters.

3. We comprehensively monitor and
interrogate officially-published
datasets and open-data sources to
find agenda-setting exclusives.

5. We use Freedom of Information
laws, scraping and fresh analysis of
existing datasets to investigate
issues in the public interest.

7. We also create content about sport,
entertainment, consumer issues -
anything our audiences care about,
and where data is available.

9. We conceive of, design and build
interactive gadgets to make the
news personally relevant to our
audiences.

13. As well as news content, we also
undertake longer-term projects.

14. Our acclaimed Real Schools Guide
uses 25 datasets to rank all
state-funded schools and give
parents a comprehensive picture.

15. It is published in print and online
across 24 different Trinity Mirror
titles, and drive huge traffic
throughout the year.

18. Our WW1 commemoration project
systematically analysed more than
one million records of the war dead.

19. For the first time, we were able to
assign exact numbers of casualties
to every town and city in Britain.

20. We were also able to say, for every
community, who was the oldest,
youngest, first and last to die, and
give other data insights, too.

21. We distilled this into 200+
tabloid-ready pages, generated
directly from our spreadsheet, for
titles across Britain.

23. For the web we included a flexible
and intuitive name/street/town
search which was used well over a
million times.

25. Ahead of the election, we reclaimed
the political agenda for our readers
by creating local manifestos based
on bespoke polls.

27. We also build ‘gadget generators’
which allow our teams to create
templated interactives in a matter
of minutes.

28. For example, each week our titles
use our ‘pick the team’ generator to
create hugely popular shareable
interactives like this...

30. Or our ‘keep or sell’ generator - our
titles just have to enter the names
and numbers of players to include,
and they get a gadget like this...

32. This is just a very short introduction
to the range and volume of the
unit’s output. We do unique things
with data every day.

33. We passionately believe
three things.

34. 1
Data journalism is not a fad or a
ghetto. It is mainstream journalism;
it can and must be widely accessed
and lead the ‘most read’ news lists.

35. 2
By making data personally relevant
to our audiences we can make them
care about public-interest issues
that should matter to us all.

36. 3
We are a journalistic enterprise.
We stand or fall by the quality of
our content ideas and ability to
connect with mass audiences.

37. @davidottewell