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Marketing Sweetpotato Flour
and other Products: SOSPPA’s
Experience in Uganda
BY
Jean Anthony Onyait
eugeneonyait@gmail.com
SOSPPA BACKGROUND
SOROTI SWEETPOTATO PRODUCERS AND PROCESSORS ASSOCIATION
SOSPPA – is a Community Based Small Holder Farmers Association
located in the Eastern Part of Uganda, Serere District, 380 Km from
Kampala.
Founded In 2006, SOSPPA is comprised of 12 Graduate Farmer field
School (FFS) groups with a membership of 632. (60 %( 360)F & 40%
(272) males) we a keen eye on Variety validation, Conservation and
multiplication of clean seed vines, Farmer to farmer training,
Production/ productivity, Processing/ value addition and
Consultancy
SOSPPA is a corresponding member of SLOW FOOD
INTERTERNATIONAL, SWEET POTATO SUPPORT PLATFORM FOR
EASTERN AND CENTRAL AFRICA and a contributor to the sweet
potato Knowledge portal (www.sweetpotatoknowledge.org)
Our Way
Promote sustainable sweetpotato
production practices for improved
household livelihood
Promoting, facilitating and monitoring
the quality of farm produce from
members
Enhancing the competitiveness and
marketability of local farm produce
Training farmers in sustainable
agricultural practices
Sweetpotato Production
Source of Material
we source all our planting material or seed from CIP,
HarvestPlus and Namulonge.
Seed conservation & Research.
To ensure sustainability of good
seeds throughout the year and
for the purposes of timely
planting, SOSPPA has a number
of demonstration and
multiplication fields holding
a seed varieties
Seed conservation & Research Cont
• As a research Partner, SOSPPA is
instrumental In improved Technology
validation, Conservation, Multiplication and
Development of Training Manuals. Students
all over the world do their Field Studies,
Training and Research with us
Varieties widely disseminated and
Preference
Variety % Comments
Ejumula 5 • Best taste, high dry matter,
• Preferred root shape and skin colour,
•Produces the best orange-fleshed chips (Amukeke)
that store for at least 3 months,
• BUT Lowest root yield,
•Susceptible to SPVD
Kabode
(NASPOT10 O)
and
Vita
(NASPOT 9 O)
40 • Most preferred for high yield
• High β- carotene,
• Good for chips (Amukeke) for boiling and value
adding ingredient ,
• Earliest maturing,
• Deeper orange-flesh colour,
• Moderately resistant to SPVD
Varieties widely disseminated Cont...
Variety % Comments
Kakamega
(SPK 004)
50 • High dry matter and good for flour for preparing
“Atap”,
• Higher multiplication rate,
• Average root yield,
• Moderately resistant to SPVD
Naspot 11 5 • Recent introduction and not widely spread,
• Highest dry matter,
• Best variety for “Atap”/ kalo
• Good shelf-life of chips (6 months),
• Moderate root yield,
NB: Percentages show the proportion of the total quantity of material
multiplied and conserved for wide dissemination.
Excluding the material multiplied and conserved for research and selected
local varieties
Local varieties liked (competition) : Mary , Boy, Tanzania, Socadido,
Kampala, ebitepeduno , echichi
Marketing Sweet potato Flour
and other Products
• Composite flour (Porridge)
• Confectionaries (Doughnuts,
Cakes(Queen cakes, Half cakes),
Chapatti, Stripes (bagiya))
• Juice & Jam
• Amukeke
• Iginyo
• Emukaru
Marketing Sweetpotato Flour and other
Products
1. Traditional Sweetpotato products
a. Amukeke
b. Emukaru
(Fresh sweetpotato buried in
red Heated soil for 30 minutes to 24 hours)
Sweetpotato products Cont…
Value added sweetpotato products for increased consumer population.
Efforts by SOSPPA and partners in the
promotion of OFSP adoption in Uganda since
2004.
1. Seed system
Varieties validated, released, multiplied and distributed:
-Kakamega (SPK 004)
-Ejumula
-Vita (NASPOT 9 O)
-Kabode (NASPOT 10 O)
Areas distributed;
20 Districts: Kumi, Amuria, Katakwi, Bukedea, Kaberamaido,
Pallisa, Tororo, Bugiri, Kamuli, Mukono, Abim, Kotido, Kaabong,
Moroto, Nakapiripirit, Oyam, Apac, Gulu, Pader and Kitgum
Challenges
• OFSP products are not standardized
• Durability of the products during storage
• Limited finances for promotional activities
• Low adoption by beneficiary communities
• Limited ability to influence policy makers
• Lack of processing equipment and technology
Recommendations
• Product development and packaging
• Market penetration (Good marking that includes
Advertising to stimulate product a awareness)
• Standardization of flour products
• Let us not market the sweet potato, we should
market the value in sweet potato (OFSP)
CHILDREN OF AFRICA ENJOY OFSP.

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Pres 9-marketing-of-sweet-potato-flour-aa

  • 1. Marketing Sweetpotato Flour and other Products: SOSPPA’s Experience in Uganda BY Jean Anthony Onyait eugeneonyait@gmail.com
  • 2. SOSPPA BACKGROUND SOROTI SWEETPOTATO PRODUCERS AND PROCESSORS ASSOCIATION SOSPPA – is a Community Based Small Holder Farmers Association located in the Eastern Part of Uganda, Serere District, 380 Km from Kampala. Founded In 2006, SOSPPA is comprised of 12 Graduate Farmer field School (FFS) groups with a membership of 632. (60 %( 360)F & 40% (272) males) we a keen eye on Variety validation, Conservation and multiplication of clean seed vines, Farmer to farmer training, Production/ productivity, Processing/ value addition and Consultancy SOSPPA is a corresponding member of SLOW FOOD INTERTERNATIONAL, SWEET POTATO SUPPORT PLATFORM FOR EASTERN AND CENTRAL AFRICA and a contributor to the sweet potato Knowledge portal (www.sweetpotatoknowledge.org)
  • 3. Our Way Promote sustainable sweetpotato production practices for improved household livelihood Promoting, facilitating and monitoring the quality of farm produce from members Enhancing the competitiveness and marketability of local farm produce Training farmers in sustainable agricultural practices
  • 4. Sweetpotato Production Source of Material we source all our planting material or seed from CIP, HarvestPlus and Namulonge. Seed conservation & Research. To ensure sustainability of good seeds throughout the year and for the purposes of timely planting, SOSPPA has a number of demonstration and multiplication fields holding a seed varieties
  • 5. Seed conservation & Research Cont • As a research Partner, SOSPPA is instrumental In improved Technology validation, Conservation, Multiplication and Development of Training Manuals. Students all over the world do their Field Studies, Training and Research with us
  • 6. Varieties widely disseminated and Preference Variety % Comments Ejumula 5 • Best taste, high dry matter, • Preferred root shape and skin colour, •Produces the best orange-fleshed chips (Amukeke) that store for at least 3 months, • BUT Lowest root yield, •Susceptible to SPVD Kabode (NASPOT10 O) and Vita (NASPOT 9 O) 40 • Most preferred for high yield • High β- carotene, • Good for chips (Amukeke) for boiling and value adding ingredient , • Earliest maturing, • Deeper orange-flesh colour, • Moderately resistant to SPVD
  • 7. Varieties widely disseminated Cont... Variety % Comments Kakamega (SPK 004) 50 • High dry matter and good for flour for preparing “Atap”, • Higher multiplication rate, • Average root yield, • Moderately resistant to SPVD Naspot 11 5 • Recent introduction and not widely spread, • Highest dry matter, • Best variety for “Atap”/ kalo • Good shelf-life of chips (6 months), • Moderate root yield, NB: Percentages show the proportion of the total quantity of material multiplied and conserved for wide dissemination. Excluding the material multiplied and conserved for research and selected local varieties Local varieties liked (competition) : Mary , Boy, Tanzania, Socadido, Kampala, ebitepeduno , echichi
  • 8. Marketing Sweet potato Flour and other Products • Composite flour (Porridge) • Confectionaries (Doughnuts, Cakes(Queen cakes, Half cakes), Chapatti, Stripes (bagiya)) • Juice & Jam • Amukeke • Iginyo • Emukaru
  • 9. Marketing Sweetpotato Flour and other Products 1. Traditional Sweetpotato products a. Amukeke b. Emukaru (Fresh sweetpotato buried in red Heated soil for 30 minutes to 24 hours)
  • 10. Sweetpotato products Cont… Value added sweetpotato products for increased consumer population.
  • 11. Efforts by SOSPPA and partners in the promotion of OFSP adoption in Uganda since 2004. 1. Seed system Varieties validated, released, multiplied and distributed: -Kakamega (SPK 004) -Ejumula -Vita (NASPOT 9 O) -Kabode (NASPOT 10 O) Areas distributed; 20 Districts: Kumi, Amuria, Katakwi, Bukedea, Kaberamaido, Pallisa, Tororo, Bugiri, Kamuli, Mukono, Abim, Kotido, Kaabong, Moroto, Nakapiripirit, Oyam, Apac, Gulu, Pader and Kitgum
  • 12. Challenges • OFSP products are not standardized • Durability of the products during storage • Limited finances for promotional activities • Low adoption by beneficiary communities • Limited ability to influence policy makers • Lack of processing equipment and technology
  • 13. Recommendations • Product development and packaging • Market penetration (Good marking that includes Advertising to stimulate product a awareness) • Standardization of flour products • Let us not market the sweet potato, we should market the value in sweet potato (OFSP)
  • 14. CHILDREN OF AFRICA ENJOY OFSP.