Beats aims to build brand awareness and relationships with college students through online promotions that engage students. The promotions encourage students to comment on how music has impacted their lives for a chance to win Beats headphones. Beats uses search engine optimization and a Twitter bot to spread awareness of the promotions and drive traffic. The key performance indicator is the click through rate percentage, and the budget allocates millions per month across SEO, paid search, social media, email, mobile and content marketing.

1. Connecting Students,
with Beats
David Dawood

2. Main
Target
Audience:
Students

3. Main Goal: Build Brand
Awareness and
Relationship with college
students

4. The Big Idea
Online Promotions, involving
student engagement.

5. College Students!
Looking to get the most out of your music listening experience?
Comment below on how music impacted your life, and have a
chance to win a pair of Beats headphones!

6. Finding our Audience with
Search Engine Optimization

7. Twitter-Bot
Automatic responses
from Beats, sent to
users detected through
Search Engine
Optimization
Spreads awareness of
promotions

8. KPI
Key Performance Indicator
Main
Measurement:
Click Through
Rate (CTR) %
= Clicks /
Impressions

9. Budget
SEO- $672,000 per month
PPC - $4,032,000 per
month
Social Media - $1,008,000
per month
Email - $336,000 per
month
Mobile - $336,000 per
month
Content - $336,000 per
month

10. Thank You