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Chris loeffler crowdfunding briefing Eliances.com
1.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Crowd . Funding & Crowdfunding Secrets of Raising Equity Capital Chris Loeffler – CEO / Co-Founder Caliber – The Wealth Development Company
2.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved No-Tilt Reward
3.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved
4.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved
5.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Caliber’s Secret Sauce? •Relationships •Transparency •Structure
6.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Relationships 1. What business are you in: Raising Capital + Whatever you actually do 2. Investors first, always, no exceptions, ever. 3. Look at people long term, avoid short term thinking, people can smell it on you 4. Be the person you would be after you obtained the capital
7.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Transparency “Being willing to say what needs to be said, even if we may upset someone. Being willing to be exposed, even when we make a mistake.”
8.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Structure •Alignment •Exit •Preference •Preservation of Capital •Risk / Reward
9.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved
10.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Equity Based • Crowdfunding for financial return- in terms of equity • Fastest Growing Category • Raises the largest sum of money per campaign Lending Based • Like the Equity based crowdfunding for financial return – in terms of fixed payments • Smallest in terms of number of platforms Reward Based • Crowdfunding in which the funder expects a non-financial reward such as a token or a limited release of a product. • Largest category in terms of overall number of CFPs Donation Based • Crowdfunding where the funders donate to causes they want to support with no expected compensation. • Donation based crowd funding for arts and performing arts projects drive less funding.
11.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved What are the Steps? 1. Make sure you have a solid base business 2. Select a funding structure 3. Select a method to seed the deal / build momentum 4. Create a marketing sales strategy 5. Pick your platform (if moving online)
12.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Legal Structures 1.AZ Crowdfunding: $1M ; $2.5M – Accreds, Non Accreds (10k max) 2.JOBS Act Reg D 506…..B v. C 3.Reg A+ - $20M - $50M
13.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Compelling Reasons to Crowd . Fund or Crowdfund 1. Most efficient to raise small amounts of capital 2. Most forgiving for mistakes 3. Speed and ease of funding and reporting 4. Best customers in the world = investors
14.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Why You Will Fail 1. No Track Record / Get a Track Record 2. Great product / idea; no business 3. CEO can’t sell / Partner with someone who can 4. Not talking to the right people / find the right people 5. Making the raise a chore / bother 6. Connectors = Time Wasters = No One will Do it For You
15.
‘Secrets of Raising
Cash’ © 2015 Eliances. All Rights Reserved Why You Will Succeed 1.You Failed and Kept going 2.You did not stop 3.That’s it.
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