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Dscheng apple 441
1.
Apple David Cheng (dscheng) EECS
441 15 November 2017
2.
Lineup
3.
iPhone
4.
75% of device
sales 55% of revenue
5.
$52.6B (2017 Q4) Expected
$85B (2018 Q1)
6.
Competition
7.
Pixel 2 vs
iPhone X vs Galaxy S8
8.
Secret Sauce
9.
Apple Ecosystem
10.
History
11.
1976: Steve Jobs
creates Apple
12.
1985: Steve Jobs
ousted
13.
1985-1997: The Dark
Age
14.
1997: Apple acquires
NeXT
15.
1997: Apple acquires
Steve Jobs
16.
2007: iPhone
17.
2011: Tim Cook
takes over as CEO
18.
2018-3000: ?
19.
Questions?
20.
Sources ● https://www.apple.com/newsroom/pdfs/fy17-q4/Q4FY17DataSummary.pdf ● https://www.apple.com/newsroom/2017/11/apple-reports-fourth-quarter-results/ ●
https://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products ● https://www.theverge.com/circuitbreaker/2017/10/4/16424282/google-pixel-2-vs-iphone-x-samsung-galaxy-s8-lg-v3 0-price-specs-comparison ● http://lowendmac.com/2006/growing-apple-with-the-macintosh-the-sculley-years/ ● http://lowendmac.com/2013/good-bye-woz-jobs-apple-1985/