441

1. Apple
David Cheng (dscheng)
EECS 441
15 November 2017

2. Lineup

3. iPhone

4. 75% of device sales
55% of revenue

5. $52.6B (2017 Q4)
Expected $85B (2018 Q1)

6. Competition

7. Pixel 2 vs iPhone X vs Galaxy S8

8. Secret Sauce

9. Apple Ecosystem

10. History

11. 1976: Steve Jobs creates Apple

12. 1985: Steve Jobs ousted

13. 1985-1997: The Dark Age

14. 1997: Apple acquires NeXT

15. 1997: Apple acquires Steve Jobs

16. 2007: iPhone

17. 2011: Tim Cook takes over as CEO

18. 2018-3000: ?

19. Questions?

20. Sources
● https://www.apple.com/newsroom/pdfs/fy17-q4/Q4FY17DataSummary.pdf
● https://www.apple.com/newsroom/2017/11/apple-reports-fourth-quarter-results/
● https://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products
● https://www.theverge.com/circuitbreaker/2017/10/4/16424282/google-pixel-2-vs-iphone-x-samsung-galaxy-s8-lg-v3
0-price-specs-comparison
● http://lowendmac.com/2006/growing-apple-with-the-macintosh-the-sculley-years/
● http://lowendmac.com/2013/good-bye-woz-jobs-apple-1985/