Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. TAIWAN
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
TAIWAN
11,163,900
25,412,000
MOBILE SUBSCRIBERS
16,147,000
INTERNET USERS
23,197,947
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
70 %
48 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
78% 22%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social
HALF
OF TAIWAN’S INTERNET
USERS ARE AGED OVER 40
MORE THAN
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

4. we are social
170 MINUTES
ONLINE EACH DAY
THE AVERAGE TAIWANESE
INTERNET USER SPENDS
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

5. we are social
SOCIAL NETWORK USER NUMBERS IN TAIWAN:
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
FACEBOOK
11.2 M
WRETCH
9.8 M

6. we are social
18-24:
28%
13-17:
13%
25-34:
36%
35--44:
15%
45-54:
5%
55-64:
2%
65+:
1%
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN TAIWAN
MALE:
51%
FEMALE:
49%

7. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 7-ELEVEN 1,569,323 3.85%
2 !統一星巴克咖 同好會! 847,121 2.50%
3 GROUPON TAIWAN 335,118 4.93%
4 MUJI 330,820 1.70%
5 !台灣麥當勞官方粉絲團! 321,769 2.26%
6 BOOKS.COM.TW 286,389 1.15%
7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99%
8 7-ELEVEN 252,220 14.69%
9 COLD STONE CREAMERY 243,678 0.66%
10 KKBOX 242,691 5.02%
TOP FACEBOOK PAGES IN TAIWAN

8. we are social
86%
OF TAIWANESE WEB USERS VISIT BLOGS
EACH MONTH – THE HIGHEST IN THE WORLD
SOURCE: COMSCORE

9. we are social
TAIWAN IS ALSO HOME TO THE MOST
ACTIVE BBS COMMUNITY IN THE WORLD
SOURCE: ASIA DIGITAL MAP

10. we are social
1,500,000
NUMBER OF REGISTERED USERS ON
TAIWAN’S PPT BULLETIN BOARD SYSTEM:
SOURCE: ASIA DIGITL MAP

11. we are social
40,000
NEW POSTS EACH DAY
PPT’S USERS MAKE
SOURCE: ASIA DIGITAL MAP

12. we are social
75%
OF TAIWANESE WEB USERS WATCH
ONLINE VIDEO EACH MONTH
SOURCE: NIELSEN

13. we are social
HALF
OF TAIWAN’S POPULATION
WATCHES ONLINE VIDEO
MORE THAN
SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS
(! )!

14. we are social
55%
OF TAIWANESE INTERNET
USERS PLAY ONLINE GAMES
SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011

15. we are social
$
26%
OF TAIWANESE WEB USERS
USE ONLINE BANKING
SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

16. we are social
VALUE OF TAIWANESE E-COMMERCE IN 2011:
US$ 11,300,000,000
SOURCE: TAIWAN TODAY

17. we are social
US$ 4,000
TO CREDIT CARDS THROUGH
INTERNET SHOPPING LAST YEAR
THE AVERAGE TAIWANESE
ONLINE SHOPPER ADDED
SOURCE: VISA

18. we are social
51%
OF PEOPLE IN TAIWAN
OWN A SMARTPHONE
SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS

20. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
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