Everything you need to know about mobile, internet, social media, and e-commerce use in Malaysia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. MALAYSIA
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
MALAYSIA
11,816,200
32,411,937
MOBILE SUBSCRIBERS
16,902,600
INTERNET USERS
28,656,000
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
59 %
41 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
100+ %
URBAN
64% 36%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
VS19.8AVERAGE HOURS MALAYSIAN
NETIZENS SPEND USING
THE INTERNET EACH WEEK
10.6AVERAGE HOURS MALAYSIAN
NETIZENS SPEND WATCHING
BROADCAST TV EACH WEEK

4. we are social
21%
OF MALAYSIAN INTERNET USERS
ACCESS THE WEB VIA MOBILE DEVICES
SOURCE: NIELSEN

5. we are social
42%
OF MALYSIAN NETIZENS WATCH TV
CONTENT AND MOVIES VIA THE INTERNET
SOURCE: NIELSEN

6. we are social
80%
OF MALAYSIAN WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
SOURCE: NIELSEN

7. we are social
41,000,000
HOURS A MONTH
WATCHING ONLINE VIDEOS
MALAYSIAN WEB
USERS SPEND ABOUT
SOURCE: COMSCORE

8. we are social
51%
OF MALAYSIAN WEB USERS HAVE
AN ACTIVE YOUTUBE PROFILE
SOURCE: NIELSEN

9. we are social
90%
OF MALAYSIAN INTERNET
USERS VISIT SOCIAL MEDIA SITES
SOURCE: NIELSEN

10. we are social
ONE THIRD
OF ALL MALAYSIAN INTERNET TRAFFIC
SOCIAL MEDIA SITES ACCOUNT FOR AROUND
SOURCE: COMSCORE

11. we are social
233 FRIENDS
- THE HIGHEST IN THE WORLD
THE AVERAGE MALAYSIAN
SOCIAL MEDIA USER HAS
SOURCE: TNS DIGITAL LIFE

12. we are social
18-24:
34%
13-17:
21%
25-34:
28%
35--44:
11%
45-54:
4%
65+:
1%
55-64:
1%
MALE:
53%
FEMALE:
47%
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN MALAYSIA

13. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 AIRASIA 1,274,389 3.69%
2 MCDONALD'S MALAYSIA 914,234 2.96%
3 SATU MALAYSIA 800,121 1.97%
4 GOLDEN SCREEN CINEMAS 579,665 2.09%
5 PIZZA HUT MALAYSIA 528,399 2.93%
6 MALAYSIA AIRLINES 397,845 1.09%
7 BLACKBERRY MALAYSIA 332,947 12.93%
8 MAXIS 321,338 13.55%
9 DIGI YOUTHS 304,309 16.75%
10 NIKE FOOTBALL MALAYSIA 299,788 1.80%
TOP FACEBOOK PAGES IN MALAYSIA

14. we are social
688,000
NUMBER OF LINKEDIN USERS IN MALAYSIA:
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

15. we are social
MALAYSIAN USERS ON FOURSQUARE:
136,000
SOURCE: PENN OLSON

16. we are social
86%
OF MALAYSIAN NETIZENS
HAVE DOWNLOADED MUSIC
SOURCE: THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

17. we are social
60%
OF MALAYSIAN WEB USERS HAVE INTERACTED WITH
A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
SOURCE: NIELSEN

18. we are social
77%
OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS
ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
SOURCE: NIELSEN

19. we are social
82%
OF MALAYSIAN INTERNET USERS HAVE
BOUGHT FLIGHTS ONLINE IN THE PAST YEAR
SOURCE: VISA

20. we are social
US$ 2,000
PER PERSON ON ONLINE
PURCHASES EACH YEAR
MALAYSIAN NETIZENS
SPEND AN AVERAGE OF
SOURCE: VISA

21. we are social
$
86%
OF MALAYSIA WEB USERS
USE ONLINE BANKING
SOURCE: VISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

23. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
for the results obtained from its use.
All information contained in this
report is provided “as is”, with no
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completeness, correctness or non-
infringement of third-party rights and
without warranty of any kind, express
or implied, including without limitation,
warranties of merchantability or fitness
for any particular purpose. This report
contains data, tables, figures, maps,
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that relate to various geographical
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reference to these territories and
any associated elements (including
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This report is provided with the
understanding that it does not constitute
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investigations, thought or judgment.
Accordingly, neither We Are Social
nor any of the brands or organisations
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to you or anyone else for any direct,
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