Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. VIETNAM
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
VIETNAM
6,800,000
USERS ON TOP SOCIAL NETWORK
129,729,035
MOBILE SUBSCRIBERS
29,268,606
INTERNET USERS
85,846,997
TOTAL POPULATION
INTERNET PENETRATION
SOCIAL NETWORK PENETRATION
MOBILE PENETRATION
34 %
8 %
100+ %
URBAN
30% 70%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social
2 IN 3
VIETNAMESE NETIZENS
USE THE WEB EVERY DAY
SOURCE: CIMIGO NETCITIZENS REPORT

4. we are social
140 MINUTES
USING THE INTERNET EACH WEEKDAY
VIETNAMESE NETIZENS SPEND AN AVERAGE OF
SOURCE: COMSCORE

5. we are social
26%
OF VIETNAMESE NETIZENS ACCESS
THE WEB FROM INTERNET CAFES
SOURCE: CIMIGO NETCITIZENS REPORT

6. we are social
137 MINUTES
ON SOCIAL MEDIA SITES EVERY MONTH
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS
SOURCE: COMSCORE

7. we are social
97%
OF VIETNAMESE INTERNET USERS
AGED 15 – 24 USE SOCIAL MEDIA
SOURCE: COMSCORE

8. we are social
SOCIAL NETWORK USER NUMBERS IN VIETNAM:
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
ZING
6.8 M
FACEBOOK
2.9 M
YUME
2.9 M

9. we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
18-24:
56%
13-17:
13%
25-34:
25%
35--44:
4%
45-54:
1%
55-64:
0% 65+:
0%
FACEBOOK DEMOGRAPHICS IN VIETNAM
MALE:
54%
FEMALE:
46%

10. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 MUACHUNG 169,646 0.00%
2 NHÓMMUA 126,424 0.00%
3 NHÓMMUA HÀ NỘI 56,695 0.00%
4 KFC VIETNAM 44,598 18.95%
5 LINKSYS VIETNAM 37,135 0.30%
6 CUNGMUA.COM 35,626 14.84%
7 HTC VIETNAM 35,280 2.86%
8 CONVERSE VIETNAM 33,636 5.31%
9 ACER VIỆT NAM 30,558 0.00%
10 VIETNAM AIRLINES 28,936 24.38%
TOP FACEBOOK PAGES IN VIETNAM

11. we are social
72%
REACH OF INSTANT
MESSAGING IN VIETNAM:
SOURCE: COMSCORE

12. we are social
30,000,000
VIETNAMESE NETIZENS HAVE VISITIED
ONLINE AUCTION OR SHOPPING SITES
SOURCE: ASIA DIGITAL MAP

13. we are social
78%
OF VIETNAMESE NETIZENS
HAVE LISTENED TO MUSIC ONLINE
SOURCE: NIELSEN

14. we are social
60%
OF VIETNAMESE NETIZENS
HAVE DOWNLOADED MUSIC
SOURCE: NIELSEN

15. we are social
65%
OF VIETNAMESE WEB USERS WOULD SHARE
THEIR INTERNET USE PATTERNS WITH
ADVERTISERS TO SEE MORE RELEVANT ADS
SOURCE: NIELSEN

16. we are social
40%
OF VIETNAM’S INTERNET USERS HAVE USED
A MOBILE DEVICE TO ACCESS THE WEB
SOURCE: NIELSEN

18. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
not be responsible for any errors or
omissions contained in this report, or
for the results obtained from its use.
All information contained in this
report is provided “as is”, with no
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completeness, correctness or non-
infringement of third-party rights and
without warranty of any kind, express
or implied, including without limitation,
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that relate to various geographical
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reference to these territories and
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This report is provided with the
understanding that it does not constitute
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investigations, thought or judgment.
Accordingly, neither We Are Social
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to you or anyone else for any direct,
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