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LinkedIn Guidance
Categories Year 1 to 2 Year 3 to 4
Photograph Photograph creates a professional impression.
Smart clothing, clear picture, no other people
obviously cropped out, no overly dressed up or
‘selfie’ photos.
Photograph creates a professional impression.
Smart clothing, clear picture, no other people
obviously cropped out, no overly dressed up or
‘selfie’ photos.
Headline Headline includes course name e.g. Biochemistry
Student at University of York seeking a Year in
Industry Placement in x
Headline customised to include core interest areas,
key skills and/or currently seeking x role e.g. Final
year Biological Science student seeking graduate R
& D role
Connections 20 connections A minimum of 50 connections including for
example class mates, work colleagues, previous or
prospective employers, alumni etc.
Summary 100 - 150 words summary of area of
study/career interest and goals
Between 150 and 350 words of keyword rich text
targeted towards role of interest. A first person
outline of your career goals and interests, key
relevant experience and achievements.
Experience and/or Volunteering Relevant paid and unpaid experiences including
job title and employer/volunteer organisation.
Descriptions given for each role with a focus on
achievements and outcomes, using active verbs
(demonstrated, created, delivered, initiated, etc.)
and quantified where possible e.g. Taught English
to 20 primary school students / Raised £500 for
charity through charity walk. Experience can
include part time work, summer internships,
roles of responsibility in university e.g. class rep,
student society treasurer
Please note that the same applies from year 1-2
and should include further experiences. At the end
of your Year in Industry include this job role,
writing about the role, research conducted, skills
gained etc.
Skills At least 4 skills listed. These could be laboratory
skills e.g. experimental skills, aseptic techniques,
SDS gel electrophoresis, column chromatography
etc., in to 'transferrable' skills e.g. Presentation
skills, leadership, problem solving
At least 8 skills listed. These could be laboratory
skills e.g. experimental skills, aseptic techniques,
SDS gel electrophoresis, column chromatography
etc., in to 'transferrable' skills e.g. Presentation
skills, leadership, problem solving
Groups Member of at least 2 groups relevant to your
discipline or university e.g. alumni group,
professional organisations or interest groups
Member of at least 5 groups relevant to your
discipline or university e.g. alumni group,
professional organisations or interest groups;
some level of engagement in the group discourse.
Education List course title, full name of college/university
(verify automatic hyperlink to university's
homepage on LinkedIn). Should list all modules,
grades year on year.
List course title, full name of college/university
(verify automatic hyperlink to university's
homepage on LinkedIn). Should list all modules,
grades year on year.
Follow companies You should ideally be following at least two
companies of interest
You should ideally be following at least five
companies of interest
Personalised url Ensure you have personalised LinkedIn url with
full name
Ensure you have personalised LinkedIn url with full
name
Spelling and grammar It is important to ensure your text is error-free
throughout. Write in word ideally and then cut
and paste in. Spell check it!
It is important to ensure your text is error-free
throughout. Write in word ideally and then cut and
paste in. Spell check it!
Rich Media Where relevant, you can upload images or files to
illustrate summary/experience/projects. This
could be a useful way to get yourself noticed by
potential employers.
Where relevant, you can upload images or files to
illustrate summary/experience/projects. This could
be a useful way to get yourself noticed by potential
employers.

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Linkedin Guide

  • 1. LinkedIn Guidance Categories Year 1 to 2 Year 3 to 4 Photograph Photograph creates a professional impression. Smart clothing, clear picture, no other people obviously cropped out, no overly dressed up or ‘selfie’ photos. Photograph creates a professional impression. Smart clothing, clear picture, no other people obviously cropped out, no overly dressed up or ‘selfie’ photos. Headline Headline includes course name e.g. Biochemistry Student at University of York seeking a Year in Industry Placement in x Headline customised to include core interest areas, key skills and/or currently seeking x role e.g. Final year Biological Science student seeking graduate R & D role Connections 20 connections A minimum of 50 connections including for example class mates, work colleagues, previous or prospective employers, alumni etc. Summary 100 - 150 words summary of area of study/career interest and goals Between 150 and 350 words of keyword rich text targeted towards role of interest. A first person outline of your career goals and interests, key relevant experience and achievements. Experience and/or Volunteering Relevant paid and unpaid experiences including job title and employer/volunteer organisation. Descriptions given for each role with a focus on achievements and outcomes, using active verbs (demonstrated, created, delivered, initiated, etc.) and quantified where possible e.g. Taught English to 20 primary school students / Raised £500 for charity through charity walk. Experience can include part time work, summer internships, roles of responsibility in university e.g. class rep, student society treasurer Please note that the same applies from year 1-2 and should include further experiences. At the end of your Year in Industry include this job role, writing about the role, research conducted, skills gained etc. Skills At least 4 skills listed. These could be laboratory skills e.g. experimental skills, aseptic techniques, SDS gel electrophoresis, column chromatography etc., in to 'transferrable' skills e.g. Presentation skills, leadership, problem solving At least 8 skills listed. These could be laboratory skills e.g. experimental skills, aseptic techniques, SDS gel electrophoresis, column chromatography etc., in to 'transferrable' skills e.g. Presentation skills, leadership, problem solving Groups Member of at least 2 groups relevant to your discipline or university e.g. alumni group, professional organisations or interest groups Member of at least 5 groups relevant to your discipline or university e.g. alumni group, professional organisations or interest groups; some level of engagement in the group discourse. Education List course title, full name of college/university (verify automatic hyperlink to university's homepage on LinkedIn). Should list all modules, grades year on year. List course title, full name of college/university (verify automatic hyperlink to university's homepage on LinkedIn). Should list all modules, grades year on year. Follow companies You should ideally be following at least two companies of interest You should ideally be following at least five companies of interest Personalised url Ensure you have personalised LinkedIn url with full name Ensure you have personalised LinkedIn url with full name Spelling and grammar It is important to ensure your text is error-free throughout. Write in word ideally and then cut and paste in. Spell check it! It is important to ensure your text is error-free throughout. Write in word ideally and then cut and paste in. Spell check it! Rich Media Where relevant, you can upload images or files to illustrate summary/experience/projects. This could be a useful way to get yourself noticed by potential employers. Where relevant, you can upload images or files to illustrate summary/experience/projects. This could be a useful way to get yourself noticed by potential employers.