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Twitter Ye Not? A brief history of social media
Guy Clapperton <ul><li>Freelance contributor, Guardian, Times, Telegraph, FT, Independent </li></ul><ul><li>Blogger, podca...
My start as a journalist <ul><li>1989 </li></ul><ul><li>No email </li></ul><ul><li>No Internet </li></ul><ul><li>But… </li...
Freelancing and social media <ul><li>Cix </li></ul><ul><li>Compuserve </li></ul><ul><li>AOL </li></ul>
Features <ul><li>Quality people </li></ul><ul><li>Time wasters </li></ul><ul><li>Celebs, including Stephen Fry </li></ul>
Purposes <ul><li>Research </li></ul><ul><li>Touting </li></ul><ul><li>File transfer (CS, Cix and AOL tied to email) </li><...
Social purposes <ul><li>Chat </li></ul><ul><li>Coffee machine substitutes </li></ul><ul><li>Showcasing/showing off </li></ul>
Late 1990s <ul><li>Web forums </li></ul><ul><li>Blogs </li></ul><ul><li>Opportunity to comment </li></ul>
Earlier this century <ul><li>Broadband goes ballistic </li></ul><ul><li>People online all the time </li></ul><ul><li>IM, S...
Why is Twitter different? <ul><li>Mass appeal – you can target or not </li></ul><ul><li>No extraneous applications </li></...
Why is Twitter the same? <ul><li>Randomness – how do I know you’re an expert? </li></ul><ul><li>Timewasters as well as bri...
Where will this go? <ul><li>Integration – talks already tried Twitter & Facebook </li></ul><ul><li>Single-purposing v. mul...
Unpredictable things <ul><li>In 1987 nobody would have predicted the iPod </li></ul><ul><li>In 1977 nobody would have pred...
So… <ul><li>Only a complete fool would try to predict where this is going to end up </li></ul><ul><li>Probably somewhere w...
People <ul><li>It’s all about people and the quality of contact </li></ul><ul><li>Cix, Twitter, Getclappertonrich.com, it ...
Journalist uses <ul><li>Following companies – checking stories </li></ul><ul><li>Sales leads – editors in need </li></ul><...
Thank you for your attention Guy Clapperton 2009 www.clapperton.co.uk
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Twitter ye Not - A journalist view of Twitter

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A look at how journalist's user twitter from @guyclapperton

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Twitter ye Not - A journalist view of Twitter

  1. 1. Twitter Ye Not? A brief history of social media
  2. 2. Guy Clapperton <ul><li>Freelance contributor, Guardian, Times, Telegraph, FT, Independent </li></ul><ul><li>Blogger, podcaster, broadcaster </li></ul><ul><li>Social media user since 1993 </li></ul>
  3. 3. My start as a journalist <ul><li>1989 </li></ul><ul><li>No email </li></ul><ul><li>No Internet </li></ul><ul><li>But… </li></ul>
  4. 4. Freelancing and social media <ul><li>Cix </li></ul><ul><li>Compuserve </li></ul><ul><li>AOL </li></ul>
  5. 5. Features <ul><li>Quality people </li></ul><ul><li>Time wasters </li></ul><ul><li>Celebs, including Stephen Fry </li></ul>
  6. 6. Purposes <ul><li>Research </li></ul><ul><li>Touting </li></ul><ul><li>File transfer (CS, Cix and AOL tied to email) </li></ul>
  7. 7. Social purposes <ul><li>Chat </li></ul><ul><li>Coffee machine substitutes </li></ul><ul><li>Showcasing/showing off </li></ul>
  8. 8. Late 1990s <ul><li>Web forums </li></ul><ul><li>Blogs </li></ul><ul><li>Opportunity to comment </li></ul>
  9. 9. Earlier this century <ul><li>Broadband goes ballistic </li></ul><ul><li>People online all the time </li></ul><ul><li>IM, Skype, Facebook, Walliesreunited, and yes…Twitter </li></ul>
  10. 10. Why is Twitter different? <ul><li>Mass appeal – you can target or not </li></ul><ul><li>No extraneous applications </li></ul><ul><li>Brevity, brevity </li></ul>
  11. 11. Why is Twitter the same? <ul><li>Randomness – how do I know you’re an expert? </li></ul><ul><li>Timewasters as well as brilliance </li></ul><ul><li>Stephen Bloody Fry </li></ul>
  12. 12. Where will this go? <ul><li>Integration – talks already tried Twitter & Facebook </li></ul><ul><li>Single-purposing v. multitasking unresolved </li></ul><ul><li>Depends where the technology takes us </li></ul>
  13. 13. Unpredictable things <ul><li>In 1987 nobody would have predicted the iPod </li></ul><ul><li>In 1977 nobody would have predicted the Filofax </li></ul><ul><li>In 1967 nobody would have predicted websites </li></ul><ul><li>… and yet the technologies for all of them existed in some form </li></ul>
  14. 14. So… <ul><li>Only a complete fool would try to predict where this is going to end up </li></ul><ul><li>Probably somewhere we haven’t considered </li></ul><ul><li>Meanwhile… </li></ul>
  15. 15. People <ul><li>It’s all about people and the quality of contact </li></ul><ul><li>Cix, Twitter, Getclappertonrich.com, it doesn’t matter </li></ul><ul><li>It’s all an evolution of the phone </li></ul>
  16. 16. Journalist uses <ul><li>Following companies – checking stories </li></ul><ul><li>Sales leads – editors in need </li></ul><ul><li>Building contacts </li></ul><ul><li>Usual stuff! </li></ul>
  17. 17. Thank you for your attention Guy Clapperton 2009 www.clapperton.co.uk

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