Slides from the Brisbane Shopify Meetup on 21st September 2017. Special guest speakers are Nikki & Bec Bowling (Lacey Lane), Rohan Lock (dotmailer), and Paul Goldston (Shopify Plus).
4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and
Shopify Plus sites on all facets of their digital marketing, including Google AdWords,
SEO, Pay Per Click, Social Media and more.
5. #ShopifyMeetup
AbouttheEventSponsor
dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve
been empowering global marketers with the tools and services that make it easy to get
outstanding results.
150+ countries use dotmailer, with 70,000+ customers and 200+ employees.
Find out more: www.dotmailer.com
6. #ShopifyMeetup
AbouttheDrinksSponsor
zipPay allows your customers to buy now and pay later on their own terms. By adding
their love it, have it, pay later messaging in your customer journey, including product
pages, you'll see on average, an increase in conversion of 20% and increased order size
of 35%.
Empower your customers with an "always interest free digital wallet" today by offering zip
at checkout online and instore.
Find out more: www.zippay.com.au
7. #ShopifyMeetup
AbouttheDrinksSponsor
Smart Send is Australia’s ‘Most Trusted’ online courier service, aiming to assist low to
medium volume shippers. Smart Send’s free Shipping Unlimited is an ‘embedded’ app
that works within your Shopify admin login to provide you with competitive pricing and
access to 20 International and 50 Domestic services for both B2B and B2C.
Build a lasting relationship with your customers with timely and efficient shipping for all
your Shopify orders with Smart Send.
Find out more: www.smartsend.com.au
13. #ShopifyMeetup
What we will cover today
About dotmailer
The dotmailer Shopify connector
Tactics to grow your mailing list at Christmas
Q&A
14. Who we are
18 year old PLC
USA, UK, Australia, Europe Offices
Over 8000 customers, 50,000 users
Serve 153 countries
Translate to 7 languages
Email marketing automation
Multi-channel automation
Self service to full service
B2C & B2B with CRM integrations
Sync data from any 3rd party system
Multi-language
Our platform works perfectly in French,
German, Italian, Spanish, Portuguese,
Russian and English.
17. CRM data
INCLUDING
eCommerce data
INCLUDING
Content
& OTHER ASSETS
Social data
INCLUDING
Online
WEB & EMAIL
Systems
DATABASES & LEGACY
World-class integrations & connections make it easy
for your data to be pulled into dotmailer
18. Our multi-channel marketing automation platform
empowers marketers with the tools they need
Campaign creation
Segmentation
Analytics & Reporting
Predictive insight
Customer profiling
Social profiling
Lead scoring
Decision selection
Hyper personalisation
Transactional messaging
Dynamic content
Automation
19. Personalised, optimised messages can be sent
to a variety of channels and applications
Computers
TABLETS & DESKTOPS
Mobile
CALLS, SMS, MESSAGING
Sales Teams
CRM USERS & CALL CENTRES
The Cloud
& 3RD PARTY SYSTEMS
Online
PERSONALISATION
Applications
DATABASES, WAREHOUSES
20. 20
• Synchronise all of your customers & subscribers
• Choose which of your data fields get mapped to your dotmailer
• Synchronise your customers' order histories & use it for better targeting.
• Also enrol new customers, new subscribers and abandoned baskets into
your programs
dotmailer Shopify Connector
29. 29
Fred Perry
“When we provided the option of eReceipts, we went from collecting
around 100 emails per week, to 3,000. 80% of our customers were
choosing eReceipts and if we continue with that, we’ll get 95% of all
online and in-store transactions being tracked,”
31. 31
Emocial and Scribbler
Solution:
• Scratch Cards
• Run In 34 stores in the UK
Results:
1 out of 4 customers took part
+93% of new addresses in dotmailer
+70% of customers register outside the store
+50,000 new email addresses in 2 months
35. Best Practice Holiday Guides
Key takeaways:
Discover 5 tested tips to help you grow your email lists
Explore how to use exclusivity and offers in return for
email addresses
Learn how to leverage social media alongside your
email marketing
The 5 segments you should be targeting this holiday
season
Get your Best Practice Guide at:
resources.dotmailer.com
40. The ‘Superbowl’ of commerce in North
America
Black Friday - $3.34 Billion in 2016
Cyber Monday - $3.45 Billion in 2016
Fortune
Starting to become more recognised
globally too...
43. Write these dates down...
Black Friday
November 24th (US)
Rolls into the 25th in APAC
Cyber Monday
November 27th (US)
Rolls into the 28th in APAC
Xmas, Boxing Day,
New Years
25/12, 26/12, 1/1
Just for good measure ;)
54. Leverage Your Existing
Visitors & Customers
7.
9xExisting customers are nine times more
likely to make a purchase than new
visitors
2x - 3xReturn visitors are 2-3 times more likely to
make a purchase than new visitors
55. Create Scarcity8.
+2.9%Uplift in Revenue Per Visitor (RPV)
84% probability of creating an uplift for you
Qubit | What Works in Ecommerce
70. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
See you at the next event!