1. national promotions that directly
drove high impact results
Hedrichdarcy0327@gmail.com
(708) 289-8140
18042 S. McCabe Lane
Lockport, Illinois 60441
Darcy Hedrich
project portfolio
3. 3Darcy Hedrich // Hedrichdarcy0327@gmail.com
Bingo
Bingo
Redbox Bingo was a new kind of promotion designed to create repeat engagement with Redbox
customers throughout the promotion. The basic concept was a “rent 5 get 1 free” promotion,
framed as a game of Bingo. This application was the first to integrate with the Redbox API as well,
leveraging user authentication and user rental history to populate users’ Bingo cards.
Technology
• Desktop and Mobile
• Redbox.com API Authentication
• Redbox.com API Rental History
• Custom Gameboard Interface
Results
• 113,000 Players
• 121,000 Bingo Games Played
• National Retailer Support
4. 4Darcy Hedrich // Hedrichdarcy0327@gmail.com
Movie Trivia
Movie Trivia
Redbox set out to create an consumer engagement tool promoting usage of their product via
incentivization. The Movie Trivia application was an interactive game allowing users to earn
progressive discount codes based on the number of correct answers on the quiz. To enhance
the ‘fun factor’ of the experience, users were only given 60 seconds to answer the 5 questions.
The Movie Trivia application was a great success in terms of interactivity and engagement, with
large numbers of users taking the quiz multiple times.
Technology
• Javascript User Interface
• Custom Quiz Mechanics
• Redbox.com API Authentication
• Progressive Value Discount Codes
Results
• 439,000 Players
• 1,100,000 Quizzes Completed
6. 6Darcy Hedrich // Hedrichdarcy0327@gmail.com
Thanks A Billion Giveaway
Thanks A Billion Giveaway
To celebrate reaching the milestone of one billion rentals, the Thanks A Billion Giveaway promotion
was created. An interactive sweepstakes website was launched to thank Redbox customers and
reward them for their loyalty. Redbox renters could redeem their rented DVD codes for a free rental
code and a chance at bigger prizes in the sweepstakes. The promotion leveraged integration with
Redbox kiosk and inventory data, as well as providing access to winner information for a 3rd-party
fulfillment house.
Technology
• Stand-alone Microsite
• Kiosk and Inventory Imports
• Custom Google Maps Interface
• Custom Algorithm for
Assigning Winners
Results
• 300,000+ Players
• 510,000 Sweepstakes Entries
7. 7Darcy Hedrich // Hedrichdarcy0327@gmail.com
The Great Redbox Heist
The Great Redbox Heist
With the specific goal of boosting qualified email address collection at the kiosk, Redbox
launched the Great Redbox Heist promotion. Through successful coordination with the Redbox
product team, new kiosk functionality was added to collect email addresses at the point of
checkout. A promotional email delivered to all customers after they completed a Redbox
transaction included a ‘combination’ and a link to the promotional website. Users could follow the
link to the website to see if their code unlocked any prizes in the safe.
Technology
• Desktop and Mobile Microsite
• Custom Animation and User Interface
• Custom Algorithm for Assigning
Winners
Results
• 260,000 Sweepstakes Entries
• Hundreds of thousands of qualified
email addresses added to CRM
9. 9Darcy Hedrich // Hedrichdarcy0327@gmail.com
Transformers Takeover
Transformers Takeover
As part of an on-the-ground marketing campaign, this microsite was launched to help promote the
Transformers takeover of select Redbox kiosks. Users that found the special Transformers kiosks
were instructed to text a keyword to a Redbox short-code for entry into a sweepstakes. The microsite
dynamically pulled in statistics from the SMS provider for real-time results reporting.
Technology
• Desktop Microsite
• Integration with SMS Provider
• “Enter Without Playing” Form
10. 10Darcy Hedrich // Hedrichdarcy0327@gmail.com
Redbox.com Widgets
Redbox.com Widgets
Redbox was looking for new ways to reach out to bloggers and content producers who were targeting
certain key audiences that overlapped with Redbox target demographics. The Redbox.com Widgets were
the answer to this challenge, providing a simple and accessible way for these content producers to include
relevant, Redbox specific data within their own websites. Embedding the Redbox.com widgets is not only
easy, but the content is dynamic and updated in real-time via the Redbox.com APIs.
Technology
• Javascript Embeds
• Redbox.com API Integration
• Deep Omniture Tracking
12. 12Darcy Hedrich // Hedrichdarcy0327@gmail.com
Valentine’s Day
Valentine’s Day
The Valentine’s Day application was a Facebook promotion giving users the ability to send a Valentine
with a free rental code to all of their Facebook friends. Users could select from anyone in their Facebook
friends list and send as many Valentines as they wanted. The application also allowed users to include a
personalized message and to share the app on their wall.
Technology
• Facebook and Mobile Web App
• CheetahMail Integration for
Customized Email Delivery
• SignalHQ Integration for SMS Delivery
• Promotional Card Delivery
Results
• More than 293,000 Application
Installs in 14 days
• Valentines sent to 3,375,117 recipients
• More than 3.5% of card recipients
clicked-through and installed the
application
13. 13Darcy Hedrich // Hedrichdarcy0327@gmail.com
Mother’s Day
Mother’s Day
Similar to the Valentine’s Day application, the Mother’s Day promotion gave Facebook users the
opportunity to say ‘thanks’ to all the moms (or anyone that has a mom) out there. A custom user
interface was developed to allow selection of Facebook friends, as well as sharing a pre-formatted
Facebook post on the users’ walls.
Technology
• Facebook and Mobile Web App
• CheetahMail Integration for
Customized Email Delivery
• SignalHQ Integration for SMS Delivery
• Promotional Card Delivery
Results
• 271,000 People
• 238,000 Cards Sent
15. 15Darcy Hedrich // Hedrichdarcy0327@gmail.com
Summer Movie Mania
Summer Movie Mania
Part of an early strategy to increase the brand’s Facebook following, Summer Movie Mania was a
smashing success. The application was a typical ‘Fan Gate’ application - rewarding users with a free
Redbox rental code for Liking the brand on Facebook. The simplicity of the application and the
incentive of a free Redbox rental resulted in a great response from the Facebook community.
Technology
• Facebook Tab Application
• Rental Code Library Import
Results
• Over 400,000 free codes distributed
• Added 200,000+ Facebook ‘Likes’
