1.
Relationship Mapping

2.
What is Maltego? <ul><li>Open source data mining software </li></ul><ul><li>Maps relationships </li></ul><ul><li>Nodes and connections </li></ul>

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B/IA Use of Maltego <ul><li>Novus Biologicals </li></ul><ul><ul><li>Monoclonal antibodies </li></ul></ul><ul><ul><li>50,000 protein products </li></ul></ul><ul><ul><li>Testing in university labs </li></ul></ul><ul><li>Objective: </li></ul><ul><ul><li>Which new media people are important to know? </li></ul></ul><ul><ul><li>Who to follow on Twitter? </li></ul></ul><ul><li>Find key hub people! </li></ul>

4.
Enter the word “monoclonal”

5.
Tweets about Monoclonal

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Find Twitter User Names

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Antibody News

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Who has a lot of followers? News-Science News-science News-science

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Who Has Twitter Followers?

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Hub and Spoke Diagram

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Hub People (weighted)

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Connectors between Networks

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A Great New Tool <ul><li>The future is social </li></ul><ul><li>The future is network </li></ul><ul><li>The person who can map social networks will have a significant advantage </li></ul>