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the	
  Social	
  Web
2013/5/20
Agenda	
  
2
Collaborative Exploratory Search
Integrated People Search
Virtual Reference and Community-based QA
Closing Remarks
Social Information Access
Dual Perspective Image Finding
Informa-on	
  Access	
  
—  Information	
  Access:	
  an	
  interactive	
  process	
  starts	
  with	
  a	
  
user	
  noticing	
  his/her	
  needs	
  and	
  ends	
  with	
  the	
  user	
  
obtaining	
  the	
  necessary	
  information	
  
—  Iterative,	
  multiple	
  stages,	
  many	
  back	
  loops	
  
User	
  Generated	
  Content	
  
Social	
  Networks	
  
Social	
  Informa-on	
  Access	
  
—  Social	
  Information	
  Access:	
  information	
  
access	
  using	
  “community	
  wisdom”	
  	
  
—  Distilled	
  from	
  the	
  actions	
  in	
  real/virtual	
  
community	
  	
  
—  Collaboration	
  in	
  explicit	
  or	
  implicit	
  manner	
  
—  Social	
  information	
  access	
  technologies	
  
capitalize	
  on	
  the	
  natural	
  tendency	
  of	
  
people	
  to	
  follow	
  direct	
  and	
  indirect	
  cues	
  
of	
  others’	
  activities	
  
—  Going	
  to	
  a	
  restaurant	
  that	
  attract	
  many	
  customers	
  
—  Asking	
  others	
  what	
  movies	
  to	
  watch.	
  
Space	
  of	
  Social	
  Informa-on	
  Access	
  
—  [Brusilovsky2012]’s	
  	
  taxonomy	
  for	
  social	
  info	
  access	
  
7
Space	
  of	
  Social	
  Informa-on	
  Access	
  
—  [Brusilovsky2012]’s	
  	
  taxonomy	
  for	
  social	
  info	
  access	
  
—  However,	
  	
  
8
More	
  Social	
  Informa-on	
  Access	
  
—  Collaboration	
  can	
  be	
  explicit,	
  not	
  just	
  implicit	
  
—  Explicit	
  Collaboration:	
  users	
  work	
  as	
  a	
  team	
  to	
  complete	
  the	
  same	
  
task	
  
9
Implicit Collaboration Explicit Collaboration
More	
  Social	
  Informa-on	
  Access	
  
—  Target	
  can	
  be	
  people,	
  not	
  just	
  documents	
  
—  Documents	
  can	
  be	
  used	
  to	
  represent	
  people	
  
—  People	
  should	
  be	
  modeled	
  in	
  network,	
  not	
  just	
  by	
  
themselves	
  
—  Relationship	
  is	
  as	
  important	
  as	
  the	
  documents	
  generated	
  by	
  the	
  people	
  
10
More	
  Social	
  Informa-on	
  Access	
  
—  Content	
  can	
  be	
  user	
  generated,	
  not	
  just	
  expert	
  
generated	
  
—  User	
  generated	
  content	
  is	
  noisy,	
  flat,	
  but	
  easy	
  to	
  scale	
  up	
  
11
Expert Generated Content User Generated Content
More	
  Social	
  Informa-on	
  Access	
  
—  Can	
  social	
  information	
  access	
  learn	
  from	
  library	
  
service,	
  or	
  vice	
  versa?	
  
12
Explicit	
  
Collaboration:	
  
Collaborative	
  
Exploratory	
  Search
Collaborate with Zhen Yue, Shuguang Han
Collabora-ve	
  Exploratory	
  Search	
  
—  Complex	
  information	
  needs	
  such	
  as	
  exploratory	
  search	
  
may	
  lead	
  to	
  collaboration	
  	
  
—  Students	
  working	
  on	
  a	
  class	
  project	
  	
  
—  Friends	
  looking	
  for	
  information	
  to	
  plan	
  a	
  vacation	
  
Understand group activitities
involved in the collaborative
exploratory search process
Accommodate and support
user activities in collaborative
exploratory search
Analyzing Collaborative Search
Process 
Data analysis method
User
behavior
Designing Collaborative Search
System
CollabSearch	
  System	
  
q  Search functions
- Web Search
- Save/edit/rate/tag Web pages/snippets
- Space for search task description
15
CollabSearch	
  System	
  
§  http://crystal.exp.sis.pitt.edu:8080/CollaborativeSearch/
16
Categorizing	
  User	
  Ac-ons	
  
Actions	
   Descriptions	
  
Query	
  (Q)	
  
A	
  user	
  issues	
  a	
  query	
  or	
  clicks	
  on	
  a	
  query	
  from	
  search	
  
history	
  
View	
  (V)	
   A	
  user	
  clicks	
  on	
  a	
  result	
  in	
  the	
  returned	
  result	
  list	
  
Save	
  (S)	
   A	
  user	
  saves	
  a	
  snippet	
  or	
  bookmarks	
  a	
  webpage	
  
Workspace	
  
(W)	
  
A	
  user	
  clicks	
  on	
  or	
  edits	
  an	
  item	
  saved	
  in	
  the	
  workspace	
  
Topic	
  (T)	
   A	
  user	
  clicks	
  on	
  the	
  topic	
  statement	
  	
  
Chat	
  (C)	
   A	
  user	
  sends	
  an	
  message	
  or	
  views	
  the	
  chat	
  history	
  
Pre-­‐Query	
  Ac-ons	
  
18
	
  	
  
Collect
	
  	
  
View
	
  	
  
Workspace 	
  	
  
Query
	
  	
  
Chat
	
  	
  
Topic
	
  	
  
Collect
	
  	
  
View
	
  	
  
Workspace
	
  	
  
Topic
	
  	
  
Query
Collaborative Search
Individual search
v  Possible	
  benefit	
  of	
  explicit	
  communication	
  in	
  collaborative	
  search	
  	
  
§  Helping	
  users	
  to	
  generate	
  queries.	
  	
  
Pre-­‐chat	
  and	
  post-­‐chat	
  analysis	
  
19
Chat
View
Query
Collect
Workspace
Topic
	
  	
  
View
	
  	
  
Query
	
  	
  
Save 	
  	
  
Chat
	
  	
  
Topic
	
  	
  
Workspace
Reasons that trigger the chatting: 
Needs for discussing task requirements and
item collected. 
Post-chat:
Check workspace
Issuing a query
Check the topic statement
Dimensions	
  of	
  User	
  Interac-ons	
  
20
Interac-ons	
  in	
  Collabora-ve	
  Search	
  
Interactions Description
Search	
  –	
  query	
  –	
  self	
  (Q)
A	
  user	
  issues	
  a	
  query
Select-­‐	
  item-­‐self	
  (V)
A	
  user	
  clicks	
  on	
  a	
  result	
  in	
  the	
  returned	
  result	
  list
Capture-­‐item-­‐self	
  (S)
A	
  user	
  saves	
  a	
  snippet	
  or	
  bookmarks	
  a	
  webpage
Scan-­‐list	
  of	
  saved	
  item	
  –	
  mixed	
  
(Wm)
A	
   user	
   checks	
   the	
   workspace	
   without	
   clicking	
   on	
   any	
  
particular	
  item.
Select	
  –	
  single	
  saved	
  item	
  –self	
  
(Ws)
A	
  user	
  clicks	
  on	
  an	
  item	
  in	
  the	
  workspace	
  saved	
  by	
  him/
herself
Select	
  –	
  single	
  saved	
  item	
  –	
  
partner	
  (Wp)
A	
  user	
  clicks	
  on	
  an	
  item	
  in	
  the	
  workspace	
  saved	
  by	
  the	
  
partner
Scan-­‐topic	
  -­‐shared	
  (T)
A	
  user	
  clicks	
  the	
  topic	
  statement	
  for	
  view
Communicate-­‐	
  messages-­‐self	
  
(Cs)
A	
  user	
  sends	
  a	
  message	
  to	
  the	
  other	
  user	
  
Communicate-­‐message-­‐partner	
  
(Cp)
A	
  user	
  receives	
  a	
  message	
  from	
  the	
  other	
  user
21
Transi-on	
  analysis	
  using	
  HMM	
  
—  Disadvantage	
  of	
  previous	
  methods	
  
—  Missing	
  global	
  view	
  of	
  search	
  behaviors	
  
—  Hard	
  to	
  determine	
  the	
  segments	
  of	
  sequential	
  behaviors	
  as	
  different	
  
search	
  states	
  
—  Model	
  search	
  states	
  as	
  hidden	
  variables	
  
A Hidden Markov Model for Action transitions
22
Hidden	
  States	
  and	
  Transi-ons	
  
Q V S Wm Ws Wp T Cs Cp
HQ 0.82 0.13
HV 0.87 0.1
HS 0.88
HD 0.36 0.36 0.21
HW 0.37 0.44
0.12
HC 0.44 0.47
23
Collaborative Search
Individual Search
What	
  We	
  Learned	
  
—  Collaborative	
  search	
  process	
  have	
  patterns	
  
—  More	
  collaboration-­‐oriented	
  actions	
  as	
  the	
  collaboration	
  level	
  
increase	
  
—  Transitions	
  within	
  search-­‐oriented	
  actions	
  and	
  within	
  
collaboration-­‐oriented	
  actions	
  are	
  more	
  frequent	
  than	
  
between	
  them	
  in	
  all	
  three	
  conditions.	
  	
  
—  Explicit	
  	
  and	
  implicit	
  communication	
  has	
  potential	
  
benefit	
  on	
  helping	
  using	
  generating	
  query	
  ideas.	
  
24
People	
  Search	
  in	
  their	
  
Networks:	
  
PeopleExplorer
Collaborate with Shuguang Han, Zhen Yue
Search	
  for	
  People	
  
—  People	
  use	
  search	
  engines	
  in	
  daily	
  basis	
  
—  But	
  many	
  are	
  People	
  Search	
  
—  Find	
  appropriate	
  collaborators	
  
—  Find	
  conference	
  program	
  committee	
  members	
  
—  Find	
  qualified	
  job	
  candidates	
  	
  
—  Find	
  appropriate	
  experts	
  to	
  answer	
  questions	
  in	
  online	
  QA
(Question	
  Answering)	
  system	
  
26
query=“experts	
  in	
  information	
  retrieval”	
  
—  Unable	
  to	
  support	
  diverse	
  tasks	
  in	
  one	
  system	
  
—  Only	
  focus	
  on	
  one	
  type	
  of	
  people	
  search	
  task,	
  but	
  task	
  contexts	
  are	
  
diverse	
  
—  Find	
  keynote	
  speakers:	
  authoritativeness	
  
—  Find	
  collaborators:	
  social	
  closeness	
  
—  Unable	
  to	
  support	
  personalizing	
  user	
  preferences	
  	
  
—  Even	
  in	
  the	
  same	
  task,	
  users	
  have	
  different	
  preferences.	
  e.g.	
  finding	
  
thesis	
  committee	
  members	
  
—  Some	
  users	
  prefer	
  to	
  find	
  domain	
  expert	
  
—  Some	
  prefer	
  to	
  find	
  someone	
  who	
  are	
  easily	
  to	
  be	
  connected	
  
—  Unable	
  to	
  support	
  exploratory	
  search	
  process	
  
—  Exploration	
  is	
  an	
  iterative	
  and	
  interactive	
  process.	
  Users	
  may	
  need	
  
to	
  learn	
  the	
  importance	
  of	
  each	
  criterion	
  
27
Limita-on	
  of	
  Exis-ng	
  People	
  Search	
  
The	
  PeopleExplorer	
  System	
  
—  The	
  proposed	
  method	
  
—  Represent	
  task	
  diversity	
  through	
  multiple	
  facets	
  	
  
—  Allow	
  users	
  personalize	
  the	
  importance	
  of	
  each	
  facet	
  
—  Explore	
  the	
  importance	
  of	
  each	
  facet	
  (system	
  explained	
  why	
  each	
  
candidate	
  is	
  returned	
  in	
  candidate	
  surrogate)	
  
—  The	
  Dataset	
  
—  151,165	
  ACM	
  hosted	
  conference	
  papers	
  
—  In	
  computer	
  science	
  and	
  information	
  science	
  fields	
  
—  From	
  2000	
  to	
  2011	
  	
  
—  209,592	
  unique	
  authors	
  	
  
—  Title,	
  abstract	
  and	
  authors	
  of	
  each	
  paper	
  
28
29
query = “recommender system”
Users’ exploration on three facets
Candidate Surrogate





Workspace
—  Content	
  Relevance	
  
—  	
  	
  	
  	
  I:	
  Retrieve	
  a	
  set	
  of	
  relevant	
  documents	
  for	
  each	
  query	
  
—  	
  	
  	
  	
  II:	
  Pass	
  the	
  score	
  from	
  document	
  to	
  each	
  of	
  its	
  authors	
  	
  	
  
—  	
  	
  	
  	
  III:	
  Rank	
  author	
  based	
  on	
  its	
  integrated	
  score	
  
—  Title	
  and	
  Abstract	
  were	
  indexed	
  for	
  document	
  search	
  
—  Authoritativeness	
  
—  PageRank**	
  
—  Decomposed	
  a	
  coauthor	
  	
  
link	
  into	
  two	
  directional	
  links	
  
Method	
  
** Illustration of 
Authoritativeness, from Wikipedia
30
—  Social	
  Similarity	
  
—  Measured	
  by	
  #	
  common	
  coauthors	
  two	
  people	
  shared	
  
—  Users	
  can	
  also	
  build	
  their	
  social	
  profiles,	
  the	
  similarity	
  is	
  measured	
  
by	
  the	
  aggregated	
  similarity	
  for	
  all	
  connections	
  in	
  your	
  social	
  
profile	
  
	
  
	
  
	
  
—  Integration	
  
—  Log-­‐Linear	
  combination	
  with	
  weights	
  indicating	
  the	
  importance	
  of	
  
each	
  facet	
  
Method	
  
31
Experiment	
  Design	
  
—  Exploratory	
  People	
  Search	
  Tasks	
  
—  Conference	
  Mentor	
  Finding	
  	
  
—  Expectation:	
  Authoritativeness	
  is	
  important	
  
—  New	
  Coauthor	
  Finding	
  
—  Expectation:	
  More	
  social	
  similarity	
  	
  
—  External	
  Thesis	
  Committee	
  Member	
  Finding	
  
—  Expectation:	
  both	
  social	
  similarity	
  and	
  authoritativeness	
  are	
  
important	
  
—  Reviewer	
  Suggestion	
  
—  Expectation:	
  Less	
  social	
  similarity	
  
—  Two	
  Systems	
  
—  Experimental	
  system	
  and	
  baseline	
  system	
  
32
33
The Experimental system 
The Baseline system
Example	
  Tasks	
  
34
Par-cipants	
  
—  24	
  participants	
  
—  10	
  are	
  female,	
  14	
  are	
  male	
  
—  All	
  are	
  PhD	
  students	
  majoring	
  in	
  computer	
  science	
  
and	
  information	
  science	
  from	
  8	
  Universities	
  
—  Research	
  interests	
  are	
  diverse:	
  information	
  retrieval,	
  computer	
  
graphics,	
  GIS,	
  information	
  security,	
  health	
  informatics,	
  graphic	
  
model	
  
—  92%	
  of	
  them	
  searched	
  at	
  least	
  2-­‐3	
  times	
  a	
  month.	
  	
  
—  67%	
  of	
  them	
  searched	
  for	
  people	
  at	
  least	
  once	
  a	
  week	
  in	
  academic	
  
search	
  engines	
  such	
  as	
  Google	
  Scholar	
  and	
  Microsoft	
  Academic	
  
Search.	
  	
  
35
Result	
  Analysis	
  
—  System	
  Usage	
  Analysis	
  
—  How	
  did	
  people	
  use	
  two	
  systems?	
  
—  System	
  Performance	
  
—  Whether	
  the	
  experimental	
  system	
  is	
  better	
  in	
  terms	
  of	
  both	
  Efficiency	
  
and	
  Effectiveness	
  ?	
  
—  User	
  Perceptions	
  
—  How	
  did	
  users	
  perceived	
  the	
  performance	
  of	
  the	
  system?	
  
—  Task	
  Contexts	
  
—  The	
  importance	
  of	
  each	
  facet	
  in	
  different	
  tasks	
  and	
  among	
  different	
  
users	
  
36
System	
  Usage	
  
—  Number	
  of	
  unique	
  queries	
  (NUQ)	
  
—  Overall,	
  no	
  significant	
  difference,	
  but	
  has	
  significance	
  for	
  Conference	
  mentor	
  finding	
  
task	
  (p=0.037)	
  	
  
—  Number	
  of	
  result	
  pages	
  users	
  clicked	
  (NP)	
  
—  Experimental	
  system	
  is	
  significantly	
  better	
  
—  How	
  many	
  times	
  users	
  tuned	
  the	
  slide	
  bars	
  (NSB)	
  
37
System	
  Effec-veness	
  
—  Average	
  rank	
  position	
  of	
  the	
  marked	
  candidates	
  (ARP)	
  
—  Average	
  relevance	
  score	
  over	
  the	
  five	
  selected	
  candidates	
  (ARel)	
  
—  Number	
  of	
  returned	
  candidates	
  (NC)	
  and	
  the	
  number	
  of	
  unique	
  
candidates	
  (NUC)	
  generated	
  by	
  the	
  system	
  for	
  each	
  task.	
  
38
System	
  Efficiency	
  
—  Overall,	
  No	
  significant	
  difference	
  has	
  been	
  found	
  
}  But significant (p = 0.1) for Task 1
39
System	
  Efficiency	
  
—  Overall,	
  No	
  significant	
  difference	
  has	
  been	
  found	
  
}  The time spent for finding the first candidate is significant for Task 2
40
User	
  Percep-ons	
  
—  Usability	
  questions	
  
}  Interaction	
  between	
  
Task	
  and	
  Satisfactory	
  In	
  
Q4	
  
41
Task	
  Contexts	
  Analysis	
  
—  The	
  importance	
  of	
  each	
  facet	
  in	
  different	
  tasks	
  
—  Record	
  the	
  weights	
  for	
  each	
  facet	
  when	
  selecting	
  a	
  candidate,	
  	
  
—  If	
  weight	
  of	
  the	
  facet	
  	
  ≠	
  0,	
  we	
  think	
  this	
  facet	
  is	
  important	
  	
  
—  count	
  the	
  number	
  of	
  candidates	
  view	
  each	
  facet	
  as	
  important	
  
42
Insights	
  
—  People	
  finding	
  tasks	
  do	
  need	
  iterative	
  and	
  interactive	
  
system	
  support	
  
—  Users	
  only	
  need	
  to	
  check	
  fewer	
  unique	
  candidates	
  in	
  the	
  top	
  rank	
  
positions.	
  	
  
—  The	
  candidates	
  are	
  more	
  relevant.	
  Overall,	
  users	
  perceived	
  more	
  
satisfied.	
  	
  
—  Importance	
  of	
  each	
  facet	
  is	
  diverse	
  in	
  different	
  tasks	
  
43
Combine	
  Expert	
  
Content	
  with	
  User	
  
Generated	
  Content
Collaborate with Yiling Lin and Peter Brusilovsky
Finding	
  Images	
  
—  Great	
  amount	
  of	
  images	
  created	
  daily	
  
—  Most	
  of	
  images	
  are	
  without	
  textual	
  content	
  
45
Teenie	
  Harris	
  Arichive:	
  80,000	
  images	
  
5	
  catalogers	
  who	
  worked	
  full	
  time	
  for	
  5	
  years	
  	
  
The	
  Flamenco	
  Search	
  Interface	
  
46
47
48
—  images	
  can	
  be	
  found	
  more	
  efficiently	
  and	
  effectively	
  
when	
  more	
  than	
  one	
  information	
  indicators	
  are	
  
provided	
  to	
  users	
  in	
  a	
  combined	
  manner	
  
—  Driven	
  by	
  information	
  scent	
  in	
  the	
  information	
  foraging	
  theory	
  	
  
49
Dual	
  Perspec-ve	
  Image	
  Finding	
  	
  
Dual-­‐Perspec-ve	
  Image	
  Finding	
  
50
Provide	
  sufficiently	
  strong	
  information	
  scents	
  
Allow	
  users	
  to	
  incrementally	
  reach	
  their	
  goal	
  
Offer	
  efficient	
  and	
  informative	
  feedback	
  
Informa-on	
  Flow	
  
51
Research	
  Design	
  
—  “Teenie”	
  Harris	
  	
  collection	
  at	
  Carnegie	
  Museum	
  of	
  Art	
  
—  1,986	
  of	
  these	
  images	
  	
  
—  4,206	
  unique	
  tags	
  and	
  16,659	
  tag	
  assignments	
  using	
  Mturk	
  
—  Library	
  of	
  Congress	
  image	
  collection	
  in	
  Flickr.	
  	
  	
  
—  12,541	
  images	
  	
  
—  39,737	
  unique	
  tags	
  and	
  1,216,318	
  tag	
  assignments	
  	
  
—  provided	
  by	
  the	
  Library	
  of	
  Congress	
  and	
  Flickr’s	
  users	
  	
  
52
DPIF:	
  Flickr	
  LC	
  Collec-on	
  
53
Baseline	
  1:	
  Subject	
  Heading	
  Only	
  
54
Baseline	
  2:Tag	
  only	
  
55
Research	
  Design	
  
—  Controlled	
  experiment	
  with	
  52	
  participants	
  from	
  
great	
  Pittsburgh	
  area	
  
—  Data	
  will	
  be	
  recorded	
  with	
  multiple	
  methods:	
  	
  
—  system	
  logs,	
  	
  
—  a	
  pre-­‐test	
  (working	
  memory	
  capacity	
  test	
  &	
  background	
  survey),	
  	
  
—  post-­‐questionnaire	
  after	
  each	
  task,	
  each	
  interface,	
  and	
  at	
  the	
  end	
  
—  a	
  structural	
  interview	
  
—  Search	
  tasks	
  
—  Lookup	
  tasks	
  
—  Exploratory	
  search	
  tasks	
  
56
Search	
  Tasks	
  
—  Lookup	
  search	
  tasks	
  
—  3	
  for	
  each	
  participant/system	
  
—  Total	
  9	
  lookups	
  
—  Exploratory	
  search	
  tasks	
  
—  1	
  for	
  each	
  participant/system,	
  total	
  3	
  exploratory	
  tasks	
  	
  
57
Ini-al	
  Results	
  
58
Learn	
  from	
  Current	
  
and	
  Traditional:	
  
Virtual	
  Reference	
  and	
  
Community-­‐based	
  QA
Collaborate with Dan Wu at Wuhan University
Two	
  Social	
  Services	
  
—  Community-­‐based	
  Q&A	
  (cQA)	
  
—  Provide	
  knowledge	
  sharing	
  among	
  community	
  users	
  	
  
—  Become	
  rapidly	
  developing	
  social	
  collaboration	
  platforms	
  
—  Build	
  participatory	
  platform	
  for	
  Q	
  &	
  A	
  among	
  community	
  users	
  
—  Collaborative	
  Digital	
  Reference	
  (cDR)	
  
—  Extend	
  reference	
  service	
  with	
  patrons	
  to	
  online	
  	
  
—  Collaborate	
  among	
  libraries	
  with	
  different	
  expertise	
  &	
  working	
  
schedules	
  	
  
—  Learn	
  among	
  libraries	
  and	
  help	
  each	
  other	
  	
  
—  Allocate	
  resources	
  better	
  according	
  to	
  users’	
  needs	
  
—  Build	
  collaborative	
  platform	
  for	
  Q	
  &	
  A	
  among	
  libraries	
  
60
Research	
  Mo-va-ons	
  
—  cQA	
  and	
  cDR	
  are	
  two	
  instances	
  of	
  social	
  Q	
  &	
  A	
  	
  
—  Both	
  enable	
  people	
  to	
  collaborate	
  in	
  answering	
  questions	
  
—  important	
  question:	
  the	
  differences	
  and	
  connections	
  between	
  cQA	
  
and	
  cDR,	
  and	
  between	
  different	
  languages	
  
—  Research	
  Questions	
  
—  Q1:	
  through	
  the	
  set	
  of	
  questions	
  asked	
  at	
  the	
  selected	
  cQA	
  and	
  cDR	
  
sites,	
  what	
  can	
  be	
  the	
  service	
  differences	
  in	
  term	
  of	
  answer	
  quality,	
  
responsiveness	
  and	
  response	
  time?	
  
—  Q2:	
  Do	
  Chinese	
  sites	
  and	
  English	
  sites	
  reveal	
  differences	
  in	
  the	
  
answers	
  to	
  Q1?	
  
—  Q3.	
  What	
  can	
  be	
  learned	
  from	
  cQA	
  to	
  improve	
  cDR?	
  
61
Study	
  Design	
  	
  
—  Sampling	
  method	
  	
  
—  Aim	
  to	
  obtain	
  first-­‐hand,	
  focused	
  evaluation	
  
—  2	
  languages:	
  English	
  and	
  Chinese	
  
—  3	
  cDR	
  sites	
  and	
  3	
  cQA	
  sites	
  in	
  each	
  language	
  
—  3X4	
  questions	
  and	
  domains	
  	
  
—  3	
  domains:	
  Economics,	
  literature,	
  library	
  science	
  
—  4	
  types	
  of	
  questions:	
  Factual	
  questions,	
  enumerative	
  questions,	
  
definition	
  questions	
  and	
  explorative	
  questions	
  
—  Answers:	
  obtained	
  from	
  encyclopedias,	
  Wikipedia	
  and	
  
online	
  fact	
  books,	
  also	
  ask	
  domain	
  experts	
  
62
Three	
  Chinese	
  cQA	
  Sites	
  
—  Baidu	
  Zhidao	
  
63
Three	
  Chinese	
  cQA	
  Sites	
  
—  Sina	
  iAsk	
  
	
  
64
Three	
  Chinese	
  cQA	
  Sites	
  
—  SOSO	
  Ask	
  
	
  
65
Three	
  English	
  cQA	
  Sites	
  
—  Yahoo!	
  Answers	
  
66
Three	
  English	
  cQA	
  Sites	
  
—  Answers.com	
  
	
  
67
Three	
  English	
  cQA	
  Sites	
  
—  MadSci	
  Net	
  
	
  
68
Three	
  Chinese	
  cDR	
  Sites	
  
—  Reference	
  Service	
  of	
  China’s	
  National	
  Science	
  Digital	
  
Library	
  
69
Three	
  Chinese	
  cDR	
  Sites	
  
—  Online	
  Joint	
  Knowledge	
  Navigation	
  
70
Three	
  Chinese	
  cDR	
  Sites	
  
—  The	
  Collaborative	
  Reference	
  Network	
  
71
Three	
  English	
  cDR	
  Sites	
  
—  QuestionPoint	
  
72
Three	
  English	
  cDR	
  Sites	
  
—  IPL2	
  
73
Three	
  English	
  cDR	
  Sites	
  
—  Ask	
  a	
  Librarian	
  
74
3X4	
  Ques-ons	
  and	
  Domains	
  
Economics	
   Literature	
   Library	
  Science	
  
Factual	
  
questions	
  
芒德尔•托宾效应最早是在哪篇文章中被
提出?	
  
In	
  which	
  paper	
  was	
  the	
  idea	
  later	
  called	
  
Mundell-­‐Tobin	
  effect	
  first	
  published?	
  
迄今为止,诺贝尔文学奖已有多少位
获奖者?	
  
How	
  many	
  people	
  have	
  won	
  the	
  
Nobel	
  Prize	
  for	
  Literature	
  up	
  to	
  
now?	
  
世界图书首都评选是从哪一年
开始的?	
  
From	
  which	
  year	
  did	
  the	
  
selection	
  of	
  “World	
  Book	
  
Capital”	
  begin?	
  
Enumerative	
  
questions	
  	
  
根据最新统计数据,中国有哪些企业进
入世界五百强前十名之列?	
  
According	
  to	
  the	
  latest	
  data,	
  which	
  
Chinese	
  corporations	
  are	
  among	
  the	
  top	
  
ten	
  of	
  the	
  world’s	
  top	
  five	
  hundreds	
  
enterprises?	
  
在所有诺贝尔文学奖得主中,有哪些
人是从南美洲来的?	
  
Among	
  all	
  the	
  Nobel	
  Literature	
  Prize	
  
laureates,	
  who	
  are/were	
  from	
  South	
  
America?	
  
世界性的图书馆组织有哪些?	
  
What	
  international	
  library	
  
organizations	
  are	
  there?	
  
Definition	
  
questions	
  
什么是流动性补偿?	
  
What	
  does	
  compensation	
  for	
  liquidity	
  
mean?	
  
什么是泛文学?	
  
What	
  does	
  pan-­‐literature	
  mean?	
  
什么是iSchool?	
  
What	
  is	
  iSchool?	
  
Explorative	
  
questions	
  
全球经济复苏还需要多长时间?为什
么?	
  
How	
  much	
  time	
  is	
  still	
  needed	
  for	
  global	
  
economy	
  to	
  recover?	
  Why?	
  
博客对大众文学有哪些影响?	
  
What	
  impacts	
  have	
  the	
  blogs	
  made	
  
on	
  the	
  popular	
  literature?	
  
数字图书馆的快速发展会给实
体图书馆带来哪些方面的重大
变化?为什么会有这些变化?	
  
What	
  important	
  changes	
  will	
  
the	
  rapidly	
  developed	
  digital	
  
libraries	
  bring	
  to	
  traditional	
  
libraries?	
  And	
  why	
  are	
  there	
  
these	
  changes?	
  
75
Results:	
  Chinese	
  Sites	
  
questions	
   cQA	
  sites	
   cDR	
  sites	
  
Baidu	
  
Zhidao	
  
Sina	
  .iAsk	
   SOSO	
  Ask	
   The	
  Collaborative	
  
Reference	
  Service	
  
of	
  China’s	
  
National	
  Science	
  
Digital	
  Library	
  
Online	
  Joint	
  
Knowledge	
  
Navigation	
  
The	
  Collaborative	
  
Reference	
  Network	
  
of	
  Zhongshan	
  
Library	
  at	
  
Guangdong	
  
Province	
  
Factual	
  
questions	
  
Economics	
   0/0	
   0/0	
   0/0	
   0/1	
   1/1	
   0/0	
  
Literature	
   0/1	
   1/1	
   1/1	
   1/1	
   1/1	
   1/1	
  
Lib	
  Science	
   0/0	
   1/1	
   1/1	
   1/1	
   1/1	
   1/1	
  
Enumerative	
  
questions	
  
Economics	
   1/1	
   1/2	
   2/2	
   1/1	
   1/1	
   0/0	
  
Literature	
   0/0	
   1/1	
   2/2	
   0/0	
   1/1	
   1/1	
  
Lib	
  Science	
   1/2	
   1/1	
   2/2	
   1/1	
   1/1	
   1/1	
  
Definition	
  
questions	
  
Economics	
   1/1	
   1/1	
   2/2	
   1/1	
   1/1	
   1/1	
  
Literature	
   1/2	
   1/2	
   1/2	
   0/0	
   1/1	
   1/1	
  
Lib	
  Science	
   1/2	
   1/1	
   1/1	
   1/1	
   1/1	
   0/1	
  
Explorative	
  
questions	
  
Economics	
   0/0	
   1/1	
   3/3	
   1/1	
   0/1	
   0/0	
  
Literature	
   1/2	
   0/0	
   1/2	
   0/0	
   1/1	
   0/1	
  
Lib	
  Science	
   1/2	
   0/0	
   1/1	
   0/1	
   0/1	
   0/0	
  
76
43 answers for the 12
questions asked in cQA
Average 3.58 answers per
question
29 answers for the 12
questions asked in cDR
Average 2.42 answers per
question
33 answers are correct
(76.7%)
23 answers are correct
(79.3%)
Factual: 5 answers, 4 are
correct
Factual: 8 answers, 7 are
correct
Enumerative: 13 answers,
11 are correct
Enumerative: 7 answers, 7
are correct
Definition: 14 answers, 10
are correct
Definition: 8 answers, 7 are
correct
Explorative: 11 answers, 8
are correct
Explorative: 6 answers, 2
are correct
Results:	
  Chinese	
  Sites	
  
rank	
   system/Q&A	
  websites	
   number	
  of	
  questions	
  that	
  
received	
  answers	
  (out	
  of	
  12	
  
questions)	
  
number	
  of	
  correct	
  
answers/	
  total	
  number	
  
of	
  answers	
  
correct	
  
answer	
  
rate	
  (%)	
  
answering	
  time	
  
(average	
  over	
  all	
  
returned	
  answers)	
  
1	
   SOSO	
  Ask	
   8	
   17/19	
   89.5	
   1	
  day,20	
  hours	
  and	
  
3minutes	
  
2	
   Online	
  Joint	
  Knowledge	
  
Navigation	
  
12	
   10/12	
   83.3	
   3	
  days	
  
3	
   Sina.iAsk	
   8	
   9/11	
   80	
   13	
  days,19	
  hours	
  and	
  5	
  
minutes	
  
4	
   The	
  Collaborative	
  Reference	
  
Service	
  of	
  China’s	
  National	
  Science	
  
Digital	
  Library	
  
9	
   7/9	
   77.7	
   7	
  days	
  
5	
   The	
  Collaborative	
  Reference	
  
Network	
  of	
  Zhongshan	
  Library	
  at	
  
Guangdong	
  Province	
  
8	
   6/8	
   75	
   8	
  hours	
  
6	
   Baidu	
  Zhidao	
   8	
   7/13	
   53.8	
   6	
  days	
  and	
  15hours	
  
77
SOSO Ask responded
relatively quickly and
produced the highest
number of answers
Online Joint
answered all 12
questions, and
responded very
quickly
Had the shortest response time, but the quality of the answers varies
cQA was not
faster at
providing
answers
when
comparing to
cDR
questions	
   cQA	
  sites	
   cDR	
  sites	
  
Yahoo!	
  
Answers	
  
Library	
  of	
  Congress	
   IPL2	
  
Factual	
  
questions	
  
Economics	
  
0/0	
   1/1	
   1/1	
  
Literature	
  
1/1	
   1/1	
   1/1	
  
Lib	
  Science	
  
0/0	
   1/1	
   1/1	
  
Enumerative	
  
questions	
  
Economics	
  
1/1	
   0/0	
   1/1	
  
Literature	
  
1/2	
   0/0	
   1/1	
  
Lib	
  Science	
  
1/1	
   1/1	
   1/1	
  
Definition	
  
questions	
  
Economics	
  
1/2	
   0/0	
   1/1	
  
Literature	
  
0/1	
   0/0	
   1/1	
  
Lib	
  Science	
  
1/1	
   1/1	
   1/1	
  
Explorative	
  
questions	
  
Economics	
  
2/2	
   0/0	
   1/1	
  
Literature	
  
0/1	
   0/0	
   1/1	
  
Lib	
  Science	
  
2/3	
   0/1	
   1/1	
  
Results:	
  English	
  Sites	
  
78
15 answers for 10 of the
12 questions asked in
Yahoo! Answers
IPL provided 12 answers
to 12 questions
LC provided 6 answers to
6 of the 12 questions
10 answers are correct
(66.7%) in Yahoo! Answers IPL has 100% correct answers
LC has 83.3% correct answers
Factual: 1 answer, and is
correct
Factual: 6 answers, all are
correct
Enumerative: 4 answers, 3
are correct
Enumerative: 4 answers, 4
are correct
Definition: 4 answers, 2 are
correct
Definition: 4 answers, 4 are
correct
Explorative: 6 answers, 4
are correct
Explorative: 4 answers, 3
are correct
rank	
   system/Q&A	
  websites	
   number	
  of	
  questions	
  that	
  
received	
  answers	
  (out	
  of	
  12	
  
questions)	
  
number	
  of	
  correct	
  
answers/	
  total	
  number	
  
of	
  answers	
  
correct	
  
answer	
  
rate	
  (%)	
  
answering	
  time	
  
(average	
  over	
  all	
  
returned	
  answers)	
  
1	
   IPL2	
   12	
   12/12	
   100	
   14	
  days	
  
2	
   Library	
  of	
  Congress	
   6	
   5/6	
   83.3	
   17	
  days	
  
3	
   Yahoo!	
  Answers	
   10	
   10/15	
   66.7	
   2	
  days	
  
4	
   MadSci	
  Net	
   1	
   0/1	
   0	
   /	
  
5	
   Ask	
  a	
  librarian	
   1	
   0/0	
   0	
   /	
  
6	
   Answers.com	
   0	
   0/0	
   0	
   /	
  
Results:	
  English	
  Sites	
  
79
IPL2 is the best online
service , 100% correct
answer rate, also
answers are all in high
quality
Yahoo! Answers
has the fastest
answering speed
and the largest
number of
answers. But its
answer quality is
lower than IPL2
and LC
Answers.com and Ask a Librarian did not answer our questions
LC only
answered half
of our
questions,
and took long
time to
answer
Between	
  Chinese	
  and	
  English	
  
—  Exhibit	
  many	
  similarities	
  
—  cQA	
  sites	
  are	
  good	
  at	
  enumerative	
  and	
  definition	
  question,	
  and	
  to	
  
some	
  degree	
  explorative	
  questions,	
  but	
  poorly	
  on	
  factual	
  questions,	
  
particularly	
  in	
  economics.	
  	
  
—  cDR	
  sites	
  are	
  more	
  reliable,	
  and	
  produce	
  higher	
  quality	
  answers	
  
even	
  though	
  number	
  of	
  answers	
  is	
  smaller	
  	
  
—  Demonstrate	
  some	
  differences	
  
—  Screening	
  questions	
  differently:	
  our	
  questions	
  to	
  the	
  Chinese	
  sites	
  
produced	
  more	
  responses,	
  whereas	
  two	
  English	
  sites	
  did	
  not	
  
answer	
  our	
  questions	
  at	
  all.	
  	
  
—  Response	
  time	
  is	
  shorter	
  in	
  Chinese	
  sites,	
  and	
  only	
  Yahoo!	
  Answers	
  
is	
  in	
  comparable	
  response	
  timeframe.	
  Maybe	
  both	
  IPL2	
  and	
  Library	
  
of	
  Congress	
  are	
  very	
  busy	
  	
  
80
What	
  We	
  Learned	
  
—  Pros	
  and	
  Cons	
  of	
  cQA	
  and	
  cDR	
  
—  cQA’s	
  advantages:	
  large	
  user	
  groups,	
  more	
  answers	
  returned.	
  	
  
—  Consistent	
  with	
  Shachaf	
  (2009):	
  cQA	
  are	
  more	
  heavily	
  utilized	
  
—  cQA’s	
  Limitations:	
  information	
  of	
  different	
  qualities	
  and	
  the	
  
shallowness	
  of	
  some	
  answers.	
  	
  
—  cDR’s	
  advantages:	
  rich	
  and	
  reliable	
  reference	
  resources,	
  and	
  high	
  
literacy	
  skills	
  of	
  reference	
  librarians.	
  	
  
—  Consistent	
  with	
  Connaway	
  and	
  Radford	
  (2011):	
  information	
  quality	
  and	
  
interpersonal	
  relationship	
  	
  
—  Consistent	
  with	
  Shachaf	
  (2009):	
  librarians	
  are	
  valuable	
  for	
  answering	
  more	
  
difficult	
  questions	
  
—  cDR’s	
  limitations:	
  slow	
  response	
  speed	
  and	
  smaller	
  numbers	
  of	
  
answers.	
  
81
What	
  We	
  Learned	
  
—  Inspirations	
  
—  How	
  to	
  speed	
  up	
  and	
  scale	
  up	
  cDR?	
  
—  make	
  the	
  cDR	
  reference	
  process	
  and	
  results	
  as	
  open	
  as	
  possible	
  
—  Lankes	
  (2004):	
  general	
  DR	
  model	
  contains	
  a	
  Q	
  &	
  A	
  archive	
  
—  Add	
  commenting,	
  tagging	
  and	
  discussing	
  functions	
  to	
  cDR	
  questions	
  and	
  
answer	
  collections	
  
—  Build	
  up	
  more	
  feedback	
  and	
  participatory	
  mechanisms	
  
—  the	
  usages	
  of	
  cQA	
  answers	
  in	
  cDR	
  services	
  
—  ??An	
  answer	
  to	
  Connaway	
  and	
  Radford	
  (2011)	
  challenges:	
  “users	
  still	
  
do	
  not	
  really	
  know	
  about	
  digital	
  reference	
  services”	
  	
  
—  some	
  high	
  quality	
  cDR	
  services	
  make	
  them	
  available	
  in	
  well-­‐known	
  cQA	
  
sites,	
  integrate	
  cDR	
  with	
  cQA	
  
82
What	
  We	
  Learned	
  
—  Limitations	
  of	
  the	
  Study	
  
—  the	
  number	
  of	
  samples	
  is	
  small	
  	
  
—  considering	
  the	
  popularity	
  of	
  cQA	
  sites	
  and	
  many	
  other	
  cDR	
  services	
  
—  Considering	
  the	
  wide	
  range	
  of	
  questions	
  asked	
  
—  our	
  selected	
  questions	
  and	
  our	
  native	
  language	
  might	
  trigger	
  or	
  
prevent	
  some	
  responses	
  from	
  the	
  English	
  sites.	
  
—  it	
  would	
  be	
  better	
  to	
  have	
  a	
  survey	
  associated	
  with	
  the	
  questions	
  we	
  
asked	
  so	
  that	
  some	
  reasons	
  behind	
  certain	
  reactions	
  from	
  the	
  sites	
  
(such	
  as	
  lack	
  of	
  returned	
  answers	
  to	
  our	
  questions)	
  can	
  be	
  better	
  
explained.	
  	
  
83
Closing	
  Remarks
Collabora-ve	
  Search	
  2.0	
  
—  Better	
  model	
  of	
  users	
  and	
  teams	
  
—  People	
  in	
  different	
  populations	
  
—  Teams	
  with	
  bigger	
  size	
  
—  Team	
  members	
  with	
  different	
  roles	
  
—  New	
  mobile	
  and	
  mixed	
  platform	
  
—  Smart	
  phones,	
  tablets,	
  laptops,	
  etc.	
  
—  Collaborative	
  search	
  process	
  or	
  systems	
  
—  Collaborative	
  search	
  are	
  more	
  popular	
  
—  But	
  collaborative	
  search	
  systems	
  are	
  not	
  widely	
  used	
  
Heterogeneously	
  Social	
  
—  Heterogeneous	
  information	
  resources	
  
—  Articles,	
  web	
  pages,	
  blogs,	
  twitters,	
  facebooks,	
  youtube,	
  search	
  history	
  
—  Heterogeneous	
  platforms	
  
—  Communication	
  networks	
  
—  Interaction	
  platforms:	
  mobiles,	
  tablets,	
  laptops,	
  desktops	
  etc	
  
Integra-on	
  with	
  LIS	
  
—  Social	
  information	
  access	
  develops	
  many	
  new	
  
technology	
  on	
  information	
  organization,	
  information	
  
storage	
  and	
  retrieval	
  
—  Scalable	
  and	
  quick,	
  but	
  noisy	
  and	
  shallow	
  
—  How	
  such	
  knowledge	
  can	
  be	
  integrated	
  with	
  traditional	
  
expert	
  generated	
  knowledge	
  	
  
—  Clean	
  and	
  deep,	
  but	
  static	
  and	
  	
  	
  
87
Privacy	
  and	
  Security	
  
—  Social	
  information	
  in	
  general	
  is	
  open	
  
—  But	
  people	
  still	
  are	
  concerned	
  with	
  their	
  privacy	
  
—  Particularly	
  when	
  information	
  can	
  be	
  easily	
  aggregated	
  
—  Social	
  information	
  belongs	
  to	
  the	
  sites	
  
—  But	
  it	
  is	
  part	
  of	
  the	
  people’s	
  identity	
  and	
  assets	
  
—  How	
  to	
  maintain,	
  preserve	
  and	
  safe-­‐guard	
  social	
  information?	
  
	
  
88
Access	
  Increasingly	
  More	
  Social	
  
—  Know	
  the	
  boundary	
  of	
  
Social	
  Information	
  
Access	
  
—  How	
  to	
  identify	
  which	
  tasks	
  
are	
  good	
  for	
  social	
  
information	
  access?	
  
—  How	
  to	
  effectively	
  integrate	
  
social	
  networking,	
  direct	
  
messaging,	
  and	
  social	
  
recommendations	
  with	
  
current	
  search	
  facilities.	
  
Related	
  Publica-ons	
  
—  Dan	
  Wu,	
  Daqing	
  He.	
  (2013).	
  A	
  study	
  on	
  Q&A	
  services	
  between	
  community-­‐based	
  question	
  answering	
  and	
  
collaborative	
  digital	
  reference	
  in	
  two	
  languages.	
  iConference	
  2013	
  Proceedings	
  (pp.	
  326-­‐337).	
  doi:10.9776/13205.	
  	
  
—  Han,	
  Shuaguang;	
  Yue,	
  Zhen;	
  He,	
  Daqing.	
  Automatic	
  Identifying	
  Search	
  Tactic	
  in	
  Individual	
  Information	
  Seeking:	
  
A	
  Hidden	
  Markov	
  Model	
  Approach.	
  iConference	
  2013.	
  	
  
—  Zhen	
  Yue,	
  Shuguang	
  Han,	
  Daqing	
  He,	
  A	
  Comparison	
  of	
  Action	
  Transitions	
  in	
  Individual	
  and	
  Collaborative	
  
Exploratory	
  Web	
  Search.	
  The	
  eighth	
  Asia	
  information	
  retrieval	
  societies	
  conference,	
  2012	
  
—  Zhen	
  Yue,	
  Jiepu	
  Jiang,	
  Shuguang	
  Han,	
  Daqing	
  He.	
  2012.	
  Where	
  do	
  the	
  Query	
  Terms	
  Come	
  from?	
  An	
  Analysis	
  of	
  
Query	
  Reformulation	
  in	
  Collaborative	
  Web	
  Search.	
  In	
  Proceedings	
  of	
  the	
  21st	
  International	
  Conference	
  on	
  
Information	
  and	
  Knowledge	
  Management	
  (CIKM	
  '12):	
  2595-­‐2598.	
  
—  Shuguang	
  Han,	
  Daqing	
  He,	
  Zhen	
  Yue,	
  Jiepu	
  Jiang	
  and	
  Wei	
  Jeng.	
  IRIS-­‐IPS:	
  An	
  Interactive	
  People	
  Search	
  System	
  
for	
  HCIR	
  Challenge.	
  2012	
  Human-­‐Computer	
  Information	
  Retrieval	
  Symposium	
  (HCIR	
  Challenge	
  2012),	
  Boston,	
  
IBM	
  Research	
  
—  Zhen	
  Yue,	
  Shuguang	
  Han,	
  Jiepu	
  Jiang,	
  and	
  Daqing	
  He.	
  2012.	
  Search	
  tactics	
  as	
  means	
  of	
  examining	
  search	
  
processes	
  in	
  collaborative	
  exploratory	
  web	
  search.	
  In	
  Proceedings	
  of	
  the	
  5th	
  Ph.D.	
  workshop	
  on	
  Information	
  and	
  
knowledge	
  (PIKM	
  '12).	
  ACM,	
  New	
  York,	
  NY,	
  USA,	
  59-­‐66.	
  DOI=10.1145/2389686.2389699	
  
90
91
Really Tough Questions 
Please!!!
Acknowledgement	
  	
  
—  The	
  work	
  presented	
  here	
  were	
  conducted	
  by	
  faculty	
  and	
  
students	
  in	
  Information	
  Retrieval,	
  Integration	
  and	
  
Synthesis	
  Lab	
  at	
  School	
  of	
  Information	
  Sciences	
  
—  Other	
  people	
  participated	
  in	
  these	
  works	
  are	
  
—  Prof.	
  Peter	
  Brusilovsky,	
  Prof	
  Dan	
  Wu	
  etc.	
  
—  These	
  work	
  are	
  partially	
  supported	
  by	
  the	
  National	
  
Science	
  Foundation	
  

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Information Access on Social Web

  • 1.      Informa)on  Access  on     the  Social  Web 2013/5/20
  • 2. Agenda   2 Collaborative Exploratory Search Integrated People Search Virtual Reference and Community-based QA Closing Remarks Social Information Access Dual Perspective Image Finding
  • 3. Informa-on  Access   —  Information  Access:  an  interactive  process  starts  with  a   user  noticing  his/her  needs  and  ends  with  the  user   obtaining  the  necessary  information   —  Iterative,  multiple  stages,  many  back  loops  
  • 6. Social  Informa-on  Access   —  Social  Information  Access:  information   access  using  “community  wisdom”     —  Distilled  from  the  actions  in  real/virtual   community     —  Collaboration  in  explicit  or  implicit  manner   —  Social  information  access  technologies   capitalize  on  the  natural  tendency  of   people  to  follow  direct  and  indirect  cues   of  others’  activities   —  Going  to  a  restaurant  that  attract  many  customers   —  Asking  others  what  movies  to  watch.  
  • 7. Space  of  Social  Informa-on  Access   —  [Brusilovsky2012]’s    taxonomy  for  social  info  access   7
  • 8. Space  of  Social  Informa-on  Access   —  [Brusilovsky2012]’s    taxonomy  for  social  info  access   —  However,     8
  • 9. More  Social  Informa-on  Access   —  Collaboration  can  be  explicit,  not  just  implicit   —  Explicit  Collaboration:  users  work  as  a  team  to  complete  the  same   task   9 Implicit Collaboration Explicit Collaboration
  • 10. More  Social  Informa-on  Access   —  Target  can  be  people,  not  just  documents   —  Documents  can  be  used  to  represent  people   —  People  should  be  modeled  in  network,  not  just  by   themselves   —  Relationship  is  as  important  as  the  documents  generated  by  the  people   10
  • 11. More  Social  Informa-on  Access   —  Content  can  be  user  generated,  not  just  expert   generated   —  User  generated  content  is  noisy,  flat,  but  easy  to  scale  up   11 Expert Generated Content User Generated Content
  • 12. More  Social  Informa-on  Access   —  Can  social  information  access  learn  from  library   service,  or  vice  versa?   12
  • 13. Explicit   Collaboration:   Collaborative   Exploratory  Search Collaborate with Zhen Yue, Shuguang Han
  • 14. Collabora-ve  Exploratory  Search   —  Complex  information  needs  such  as  exploratory  search   may  lead  to  collaboration     —  Students  working  on  a  class  project     —  Friends  looking  for  information  to  plan  a  vacation   Understand group activitities involved in the collaborative exploratory search process Accommodate and support user activities in collaborative exploratory search Analyzing Collaborative Search Process Data analysis method User behavior Designing Collaborative Search System
  • 15. CollabSearch  System   q  Search functions - Web Search - Save/edit/rate/tag Web pages/snippets - Space for search task description 15
  • 16. CollabSearch  System   §  http://crystal.exp.sis.pitt.edu:8080/CollaborativeSearch/ 16
  • 17. Categorizing  User  Ac-ons   Actions   Descriptions   Query  (Q)   A  user  issues  a  query  or  clicks  on  a  query  from  search   history   View  (V)   A  user  clicks  on  a  result  in  the  returned  result  list   Save  (S)   A  user  saves  a  snippet  or  bookmarks  a  webpage   Workspace   (W)   A  user  clicks  on  or  edits  an  item  saved  in  the  workspace   Topic  (T)   A  user  clicks  on  the  topic  statement     Chat  (C)   A  user  sends  an  message  or  views  the  chat  history  
  • 18. Pre-­‐Query  Ac-ons   18     Collect     View     Workspace     Query     Chat     Topic     Collect     View     Workspace     Topic     Query Collaborative Search Individual search v  Possible  benefit  of  explicit  communication  in  collaborative  search     §  Helping  users  to  generate  queries.    
  • 19. Pre-­‐chat  and  post-­‐chat  analysis   19 Chat View Query Collect Workspace Topic     View     Query     Save     Chat     Topic     Workspace Reasons that trigger the chatting: Needs for discussing task requirements and item collected. Post-chat: Check workspace Issuing a query Check the topic statement
  • 20. Dimensions  of  User  Interac-ons   20
  • 21. Interac-ons  in  Collabora-ve  Search   Interactions Description Search  –  query  –  self  (Q) A  user  issues  a  query Select-­‐  item-­‐self  (V) A  user  clicks  on  a  result  in  the  returned  result  list Capture-­‐item-­‐self  (S) A  user  saves  a  snippet  or  bookmarks  a  webpage Scan-­‐list  of  saved  item  –  mixed   (Wm) A   user   checks   the   workspace   without   clicking   on   any   particular  item. Select  –  single  saved  item  –self   (Ws) A  user  clicks  on  an  item  in  the  workspace  saved  by  him/ herself Select  –  single  saved  item  –   partner  (Wp) A  user  clicks  on  an  item  in  the  workspace  saved  by  the   partner Scan-­‐topic  -­‐shared  (T) A  user  clicks  the  topic  statement  for  view Communicate-­‐  messages-­‐self   (Cs) A  user  sends  a  message  to  the  other  user   Communicate-­‐message-­‐partner   (Cp) A  user  receives  a  message  from  the  other  user 21
  • 22. Transi-on  analysis  using  HMM   —  Disadvantage  of  previous  methods   —  Missing  global  view  of  search  behaviors   —  Hard  to  determine  the  segments  of  sequential  behaviors  as  different   search  states   —  Model  search  states  as  hidden  variables   A Hidden Markov Model for Action transitions 22
  • 23. Hidden  States  and  Transi-ons   Q V S Wm Ws Wp T Cs Cp HQ 0.82 0.13 HV 0.87 0.1 HS 0.88 HD 0.36 0.36 0.21 HW 0.37 0.44 0.12 HC 0.44 0.47 23 Collaborative Search Individual Search
  • 24. What  We  Learned   —  Collaborative  search  process  have  patterns   —  More  collaboration-­‐oriented  actions  as  the  collaboration  level   increase   —  Transitions  within  search-­‐oriented  actions  and  within   collaboration-­‐oriented  actions  are  more  frequent  than   between  them  in  all  three  conditions.     —  Explicit    and  implicit  communication  has  potential   benefit  on  helping  using  generating  query  ideas.   24
  • 25. People  Search  in  their   Networks:   PeopleExplorer Collaborate with Shuguang Han, Zhen Yue
  • 26. Search  for  People   —  People  use  search  engines  in  daily  basis   —  But  many  are  People  Search   —  Find  appropriate  collaborators   —  Find  conference  program  committee  members   —  Find  qualified  job  candidates     —  Find  appropriate  experts  to  answer  questions  in  online  QA (Question  Answering)  system   26 query=“experts  in  information  retrieval”  
  • 27. —  Unable  to  support  diverse  tasks  in  one  system   —  Only  focus  on  one  type  of  people  search  task,  but  task  contexts  are   diverse   —  Find  keynote  speakers:  authoritativeness   —  Find  collaborators:  social  closeness   —  Unable  to  support  personalizing  user  preferences     —  Even  in  the  same  task,  users  have  different  preferences.  e.g.  finding   thesis  committee  members   —  Some  users  prefer  to  find  domain  expert   —  Some  prefer  to  find  someone  who  are  easily  to  be  connected   —  Unable  to  support  exploratory  search  process   —  Exploration  is  an  iterative  and  interactive  process.  Users  may  need   to  learn  the  importance  of  each  criterion   27 Limita-on  of  Exis-ng  People  Search  
  • 28. The  PeopleExplorer  System   —  The  proposed  method   —  Represent  task  diversity  through  multiple  facets     —  Allow  users  personalize  the  importance  of  each  facet   —  Explore  the  importance  of  each  facet  (system  explained  why  each   candidate  is  returned  in  candidate  surrogate)   —  The  Dataset   —  151,165  ACM  hosted  conference  papers   —  In  computer  science  and  information  science  fields   —  From  2000  to  2011     —  209,592  unique  authors     —  Title,  abstract  and  authors  of  each  paper   28
  • 29. 29 query = “recommender system” Users’ exploration on three facets Candidate Surrogate Workspace
  • 30. —  Content  Relevance   —         I:  Retrieve  a  set  of  relevant  documents  for  each  query   —         II:  Pass  the  score  from  document  to  each  of  its  authors       —         III:  Rank  author  based  on  its  integrated  score   —  Title  and  Abstract  were  indexed  for  document  search   —  Authoritativeness   —  PageRank**   —  Decomposed  a  coauthor     link  into  two  directional  links   Method   ** Illustration of Authoritativeness, from Wikipedia 30
  • 31. —  Social  Similarity   —  Measured  by  #  common  coauthors  two  people  shared   —  Users  can  also  build  their  social  profiles,  the  similarity  is  measured   by  the  aggregated  similarity  for  all  connections  in  your  social   profile         —  Integration   —  Log-­‐Linear  combination  with  weights  indicating  the  importance  of   each  facet   Method   31
  • 32. Experiment  Design   —  Exploratory  People  Search  Tasks   —  Conference  Mentor  Finding     —  Expectation:  Authoritativeness  is  important   —  New  Coauthor  Finding   —  Expectation:  More  social  similarity     —  External  Thesis  Committee  Member  Finding   —  Expectation:  both  social  similarity  and  authoritativeness  are   important   —  Reviewer  Suggestion   —  Expectation:  Less  social  similarity   —  Two  Systems   —  Experimental  system  and  baseline  system   32
  • 33. 33 The Experimental system The Baseline system
  • 35. Par-cipants   —  24  participants   —  10  are  female,  14  are  male   —  All  are  PhD  students  majoring  in  computer  science   and  information  science  from  8  Universities   —  Research  interests  are  diverse:  information  retrieval,  computer   graphics,  GIS,  information  security,  health  informatics,  graphic   model   —  92%  of  them  searched  at  least  2-­‐3  times  a  month.     —  67%  of  them  searched  for  people  at  least  once  a  week  in  academic   search  engines  such  as  Google  Scholar  and  Microsoft  Academic   Search.     35
  • 36. Result  Analysis   —  System  Usage  Analysis   —  How  did  people  use  two  systems?   —  System  Performance   —  Whether  the  experimental  system  is  better  in  terms  of  both  Efficiency   and  Effectiveness  ?   —  User  Perceptions   —  How  did  users  perceived  the  performance  of  the  system?   —  Task  Contexts   —  The  importance  of  each  facet  in  different  tasks  and  among  different   users   36
  • 37. System  Usage   —  Number  of  unique  queries  (NUQ)   —  Overall,  no  significant  difference,  but  has  significance  for  Conference  mentor  finding   task  (p=0.037)     —  Number  of  result  pages  users  clicked  (NP)   —  Experimental  system  is  significantly  better   —  How  many  times  users  tuned  the  slide  bars  (NSB)   37
  • 38. System  Effec-veness   —  Average  rank  position  of  the  marked  candidates  (ARP)   —  Average  relevance  score  over  the  five  selected  candidates  (ARel)   —  Number  of  returned  candidates  (NC)  and  the  number  of  unique   candidates  (NUC)  generated  by  the  system  for  each  task.   38
  • 39. System  Efficiency   —  Overall,  No  significant  difference  has  been  found   }  But significant (p = 0.1) for Task 1 39
  • 40. System  Efficiency   —  Overall,  No  significant  difference  has  been  found   }  The time spent for finding the first candidate is significant for Task 2 40
  • 41. User  Percep-ons   —  Usability  questions   }  Interaction  between   Task  and  Satisfactory  In   Q4   41
  • 42. Task  Contexts  Analysis   —  The  importance  of  each  facet  in  different  tasks   —  Record  the  weights  for  each  facet  when  selecting  a  candidate,     —  If  weight  of  the  facet    ≠  0,  we  think  this  facet  is  important     —  count  the  number  of  candidates  view  each  facet  as  important   42
  • 43. Insights   —  People  finding  tasks  do  need  iterative  and  interactive   system  support   —  Users  only  need  to  check  fewer  unique  candidates  in  the  top  rank   positions.     —  The  candidates  are  more  relevant.  Overall,  users  perceived  more   satisfied.     —  Importance  of  each  facet  is  diverse  in  different  tasks   43
  • 44. Combine  Expert   Content  with  User   Generated  Content Collaborate with Yiling Lin and Peter Brusilovsky
  • 45. Finding  Images   —  Great  amount  of  images  created  daily   —  Most  of  images  are  without  textual  content   45 Teenie  Harris  Arichive:  80,000  images   5  catalogers  who  worked  full  time  for  5  years    
  • 46. The  Flamenco  Search  Interface   46
  • 47. 47
  • 48. 48
  • 49. —  images  can  be  found  more  efficiently  and  effectively   when  more  than  one  information  indicators  are   provided  to  users  in  a  combined  manner   —  Driven  by  information  scent  in  the  information  foraging  theory     49 Dual  Perspec-ve  Image  Finding    
  • 50. Dual-­‐Perspec-ve  Image  Finding   50 Provide  sufficiently  strong  information  scents   Allow  users  to  incrementally  reach  their  goal   Offer  efficient  and  informative  feedback  
  • 52. Research  Design   —  “Teenie”  Harris    collection  at  Carnegie  Museum  of  Art   —  1,986  of  these  images     —  4,206  unique  tags  and  16,659  tag  assignments  using  Mturk   —  Library  of  Congress  image  collection  in  Flickr.       —  12,541  images     —  39,737  unique  tags  and  1,216,318  tag  assignments     —  provided  by  the  Library  of  Congress  and  Flickr’s  users     52
  • 53. DPIF:  Flickr  LC  Collec-on   53
  • 54. Baseline  1:  Subject  Heading  Only   54
  • 56. Research  Design   —  Controlled  experiment  with  52  participants  from   great  Pittsburgh  area   —  Data  will  be  recorded  with  multiple  methods:     —  system  logs,     —  a  pre-­‐test  (working  memory  capacity  test  &  background  survey),     —  post-­‐questionnaire  after  each  task,  each  interface,  and  at  the  end   —  a  structural  interview   —  Search  tasks   —  Lookup  tasks   —  Exploratory  search  tasks   56
  • 57. Search  Tasks   —  Lookup  search  tasks   —  3  for  each  participant/system   —  Total  9  lookups   —  Exploratory  search  tasks   —  1  for  each  participant/system,  total  3  exploratory  tasks     57
  • 59. Learn  from  Current   and  Traditional:   Virtual  Reference  and   Community-­‐based  QA Collaborate with Dan Wu at Wuhan University
  • 60. Two  Social  Services   —  Community-­‐based  Q&A  (cQA)   —  Provide  knowledge  sharing  among  community  users     —  Become  rapidly  developing  social  collaboration  platforms   —  Build  participatory  platform  for  Q  &  A  among  community  users   —  Collaborative  Digital  Reference  (cDR)   —  Extend  reference  service  with  patrons  to  online     —  Collaborate  among  libraries  with  different  expertise  &  working   schedules     —  Learn  among  libraries  and  help  each  other     —  Allocate  resources  better  according  to  users’  needs   —  Build  collaborative  platform  for  Q  &  A  among  libraries   60
  • 61. Research  Mo-va-ons   —  cQA  and  cDR  are  two  instances  of  social  Q  &  A     —  Both  enable  people  to  collaborate  in  answering  questions   —  important  question:  the  differences  and  connections  between  cQA   and  cDR,  and  between  different  languages   —  Research  Questions   —  Q1:  through  the  set  of  questions  asked  at  the  selected  cQA  and  cDR   sites,  what  can  be  the  service  differences  in  term  of  answer  quality,   responsiveness  and  response  time?   —  Q2:  Do  Chinese  sites  and  English  sites  reveal  differences  in  the   answers  to  Q1?   —  Q3.  What  can  be  learned  from  cQA  to  improve  cDR?   61
  • 62. Study  Design     —  Sampling  method     —  Aim  to  obtain  first-­‐hand,  focused  evaluation   —  2  languages:  English  and  Chinese   —  3  cDR  sites  and  3  cQA  sites  in  each  language   —  3X4  questions  and  domains     —  3  domains:  Economics,  literature,  library  science   —  4  types  of  questions:  Factual  questions,  enumerative  questions,   definition  questions  and  explorative  questions   —  Answers:  obtained  from  encyclopedias,  Wikipedia  and   online  fact  books,  also  ask  domain  experts   62
  • 63. Three  Chinese  cQA  Sites   —  Baidu  Zhidao   63
  • 64. Three  Chinese  cQA  Sites   —  Sina  iAsk     64
  • 65. Three  Chinese  cQA  Sites   —  SOSO  Ask     65
  • 66. Three  English  cQA  Sites   —  Yahoo!  Answers   66
  • 67. Three  English  cQA  Sites   —  Answers.com     67
  • 68. Three  English  cQA  Sites   —  MadSci  Net     68
  • 69. Three  Chinese  cDR  Sites   —  Reference  Service  of  China’s  National  Science  Digital   Library   69
  • 70. Three  Chinese  cDR  Sites   —  Online  Joint  Knowledge  Navigation   70
  • 71. Three  Chinese  cDR  Sites   —  The  Collaborative  Reference  Network   71
  • 72. Three  English  cDR  Sites   —  QuestionPoint   72
  • 73. Three  English  cDR  Sites   —  IPL2   73
  • 74. Three  English  cDR  Sites   —  Ask  a  Librarian   74
  • 75. 3X4  Ques-ons  and  Domains   Economics   Literature   Library  Science   Factual   questions   芒德尔•托宾效应最早是在哪篇文章中被 提出?   In  which  paper  was  the  idea  later  called   Mundell-­‐Tobin  effect  first  published?   迄今为止,诺贝尔文学奖已有多少位 获奖者?   How  many  people  have  won  the   Nobel  Prize  for  Literature  up  to   now?   世界图书首都评选是从哪一年 开始的?   From  which  year  did  the   selection  of  “World  Book   Capital”  begin?   Enumerative   questions     根据最新统计数据,中国有哪些企业进 入世界五百强前十名之列?   According  to  the  latest  data,  which   Chinese  corporations  are  among  the  top   ten  of  the  world’s  top  five  hundreds   enterprises?   在所有诺贝尔文学奖得主中,有哪些 人是从南美洲来的?   Among  all  the  Nobel  Literature  Prize   laureates,  who  are/were  from  South   America?   世界性的图书馆组织有哪些?   What  international  library   organizations  are  there?   Definition   questions   什么是流动性补偿?   What  does  compensation  for  liquidity   mean?   什么是泛文学?   What  does  pan-­‐literature  mean?   什么是iSchool?   What  is  iSchool?   Explorative   questions   全球经济复苏还需要多长时间?为什 么?   How  much  time  is  still  needed  for  global   economy  to  recover?  Why?   博客对大众文学有哪些影响?   What  impacts  have  the  blogs  made   on  the  popular  literature?   数字图书馆的快速发展会给实 体图书馆带来哪些方面的重大 变化?为什么会有这些变化?   What  important  changes  will   the  rapidly  developed  digital   libraries  bring  to  traditional   libraries?  And  why  are  there   these  changes?   75
  • 76. Results:  Chinese  Sites   questions   cQA  sites   cDR  sites   Baidu   Zhidao   Sina  .iAsk   SOSO  Ask   The  Collaborative   Reference  Service   of  China’s   National  Science   Digital  Library   Online  Joint   Knowledge   Navigation   The  Collaborative   Reference  Network   of  Zhongshan   Library  at   Guangdong   Province   Factual   questions   Economics   0/0   0/0   0/0   0/1   1/1   0/0   Literature   0/1   1/1   1/1   1/1   1/1   1/1   Lib  Science   0/0   1/1   1/1   1/1   1/1   1/1   Enumerative   questions   Economics   1/1   1/2   2/2   1/1   1/1   0/0   Literature   0/0   1/1   2/2   0/0   1/1   1/1   Lib  Science   1/2   1/1   2/2   1/1   1/1   1/1   Definition   questions   Economics   1/1   1/1   2/2   1/1   1/1   1/1   Literature   1/2   1/2   1/2   0/0   1/1   1/1   Lib  Science   1/2   1/1   1/1   1/1   1/1   0/1   Explorative   questions   Economics   0/0   1/1   3/3   1/1   0/1   0/0   Literature   1/2   0/0   1/2   0/0   1/1   0/1   Lib  Science   1/2   0/0   1/1   0/1   0/1   0/0   76 43 answers for the 12 questions asked in cQA Average 3.58 answers per question 29 answers for the 12 questions asked in cDR Average 2.42 answers per question 33 answers are correct (76.7%) 23 answers are correct (79.3%) Factual: 5 answers, 4 are correct Factual: 8 answers, 7 are correct Enumerative: 13 answers, 11 are correct Enumerative: 7 answers, 7 are correct Definition: 14 answers, 10 are correct Definition: 8 answers, 7 are correct Explorative: 11 answers, 8 are correct Explorative: 6 answers, 2 are correct
  • 77. Results:  Chinese  Sites   rank   system/Q&A  websites   number  of  questions  that   received  answers  (out  of  12   questions)   number  of  correct   answers/  total  number   of  answers   correct   answer   rate  (%)   answering  time   (average  over  all   returned  answers)   1   SOSO  Ask   8   17/19   89.5   1  day,20  hours  and   3minutes   2   Online  Joint  Knowledge   Navigation   12   10/12   83.3   3  days   3   Sina.iAsk   8   9/11   80   13  days,19  hours  and  5   minutes   4   The  Collaborative  Reference   Service  of  China’s  National  Science   Digital  Library   9   7/9   77.7   7  days   5   The  Collaborative  Reference   Network  of  Zhongshan  Library  at   Guangdong  Province   8   6/8   75   8  hours   6   Baidu  Zhidao   8   7/13   53.8   6  days  and  15hours   77 SOSO Ask responded relatively quickly and produced the highest number of answers Online Joint answered all 12 questions, and responded very quickly Had the shortest response time, but the quality of the answers varies cQA was not faster at providing answers when comparing to cDR
  • 78. questions   cQA  sites   cDR  sites   Yahoo!   Answers   Library  of  Congress   IPL2   Factual   questions   Economics   0/0   1/1   1/1   Literature   1/1   1/1   1/1   Lib  Science   0/0   1/1   1/1   Enumerative   questions   Economics   1/1   0/0   1/1   Literature   1/2   0/0   1/1   Lib  Science   1/1   1/1   1/1   Definition   questions   Economics   1/2   0/0   1/1   Literature   0/1   0/0   1/1   Lib  Science   1/1   1/1   1/1   Explorative   questions   Economics   2/2   0/0   1/1   Literature   0/1   0/0   1/1   Lib  Science   2/3   0/1   1/1   Results:  English  Sites   78 15 answers for 10 of the 12 questions asked in Yahoo! Answers IPL provided 12 answers to 12 questions LC provided 6 answers to 6 of the 12 questions 10 answers are correct (66.7%) in Yahoo! Answers IPL has 100% correct answers LC has 83.3% correct answers Factual: 1 answer, and is correct Factual: 6 answers, all are correct Enumerative: 4 answers, 3 are correct Enumerative: 4 answers, 4 are correct Definition: 4 answers, 2 are correct Definition: 4 answers, 4 are correct Explorative: 6 answers, 4 are correct Explorative: 4 answers, 3 are correct
  • 79. rank   system/Q&A  websites   number  of  questions  that   received  answers  (out  of  12   questions)   number  of  correct   answers/  total  number   of  answers   correct   answer   rate  (%)   answering  time   (average  over  all   returned  answers)   1   IPL2   12   12/12   100   14  days   2   Library  of  Congress   6   5/6   83.3   17  days   3   Yahoo!  Answers   10   10/15   66.7   2  days   4   MadSci  Net   1   0/1   0   /   5   Ask  a  librarian   1   0/0   0   /   6   Answers.com   0   0/0   0   /   Results:  English  Sites   79 IPL2 is the best online service , 100% correct answer rate, also answers are all in high quality Yahoo! Answers has the fastest answering speed and the largest number of answers. But its answer quality is lower than IPL2 and LC Answers.com and Ask a Librarian did not answer our questions LC only answered half of our questions, and took long time to answer
  • 80. Between  Chinese  and  English   —  Exhibit  many  similarities   —  cQA  sites  are  good  at  enumerative  and  definition  question,  and  to   some  degree  explorative  questions,  but  poorly  on  factual  questions,   particularly  in  economics.     —  cDR  sites  are  more  reliable,  and  produce  higher  quality  answers   even  though  number  of  answers  is  smaller     —  Demonstrate  some  differences   —  Screening  questions  differently:  our  questions  to  the  Chinese  sites   produced  more  responses,  whereas  two  English  sites  did  not   answer  our  questions  at  all.     —  Response  time  is  shorter  in  Chinese  sites,  and  only  Yahoo!  Answers   is  in  comparable  response  timeframe.  Maybe  both  IPL2  and  Library   of  Congress  are  very  busy     80
  • 81. What  We  Learned   —  Pros  and  Cons  of  cQA  and  cDR   —  cQA’s  advantages:  large  user  groups,  more  answers  returned.     —  Consistent  with  Shachaf  (2009):  cQA  are  more  heavily  utilized   —  cQA’s  Limitations:  information  of  different  qualities  and  the   shallowness  of  some  answers.     —  cDR’s  advantages:  rich  and  reliable  reference  resources,  and  high   literacy  skills  of  reference  librarians.     —  Consistent  with  Connaway  and  Radford  (2011):  information  quality  and   interpersonal  relationship     —  Consistent  with  Shachaf  (2009):  librarians  are  valuable  for  answering  more   difficult  questions   —  cDR’s  limitations:  slow  response  speed  and  smaller  numbers  of   answers.   81
  • 82. What  We  Learned   —  Inspirations   —  How  to  speed  up  and  scale  up  cDR?   —  make  the  cDR  reference  process  and  results  as  open  as  possible   —  Lankes  (2004):  general  DR  model  contains  a  Q  &  A  archive   —  Add  commenting,  tagging  and  discussing  functions  to  cDR  questions  and   answer  collections   —  Build  up  more  feedback  and  participatory  mechanisms   —  the  usages  of  cQA  answers  in  cDR  services   —  ??An  answer  to  Connaway  and  Radford  (2011)  challenges:  “users  still   do  not  really  know  about  digital  reference  services”     —  some  high  quality  cDR  services  make  them  available  in  well-­‐known  cQA   sites,  integrate  cDR  with  cQA   82
  • 83. What  We  Learned   —  Limitations  of  the  Study   —  the  number  of  samples  is  small     —  considering  the  popularity  of  cQA  sites  and  many  other  cDR  services   —  Considering  the  wide  range  of  questions  asked   —  our  selected  questions  and  our  native  language  might  trigger  or   prevent  some  responses  from  the  English  sites.   —  it  would  be  better  to  have  a  survey  associated  with  the  questions  we   asked  so  that  some  reasons  behind  certain  reactions  from  the  sites   (such  as  lack  of  returned  answers  to  our  questions)  can  be  better   explained.     83
  • 85. Collabora-ve  Search  2.0   —  Better  model  of  users  and  teams   —  People  in  different  populations   —  Teams  with  bigger  size   —  Team  members  with  different  roles   —  New  mobile  and  mixed  platform   —  Smart  phones,  tablets,  laptops,  etc.   —  Collaborative  search  process  or  systems   —  Collaborative  search  are  more  popular   —  But  collaborative  search  systems  are  not  widely  used  
  • 86. Heterogeneously  Social   —  Heterogeneous  information  resources   —  Articles,  web  pages,  blogs,  twitters,  facebooks,  youtube,  search  history   —  Heterogeneous  platforms   —  Communication  networks   —  Interaction  platforms:  mobiles,  tablets,  laptops,  desktops  etc  
  • 87. Integra-on  with  LIS   —  Social  information  access  develops  many  new   technology  on  information  organization,  information   storage  and  retrieval   —  Scalable  and  quick,  but  noisy  and  shallow   —  How  such  knowledge  can  be  integrated  with  traditional   expert  generated  knowledge     —  Clean  and  deep,  but  static  and       87
  • 88. Privacy  and  Security   —  Social  information  in  general  is  open   —  But  people  still  are  concerned  with  their  privacy   —  Particularly  when  information  can  be  easily  aggregated   —  Social  information  belongs  to  the  sites   —  But  it  is  part  of  the  people’s  identity  and  assets   —  How  to  maintain,  preserve  and  safe-­‐guard  social  information?     88
  • 89. Access  Increasingly  More  Social   —  Know  the  boundary  of   Social  Information   Access   —  How  to  identify  which  tasks   are  good  for  social   information  access?   —  How  to  effectively  integrate   social  networking,  direct   messaging,  and  social   recommendations  with   current  search  facilities.  
  • 90. Related  Publica-ons   —  Dan  Wu,  Daqing  He.  (2013).  A  study  on  Q&A  services  between  community-­‐based  question  answering  and   collaborative  digital  reference  in  two  languages.  iConference  2013  Proceedings  (pp.  326-­‐337).  doi:10.9776/13205.     —  Han,  Shuaguang;  Yue,  Zhen;  He,  Daqing.  Automatic  Identifying  Search  Tactic  in  Individual  Information  Seeking:   A  Hidden  Markov  Model  Approach.  iConference  2013.     —  Zhen  Yue,  Shuguang  Han,  Daqing  He,  A  Comparison  of  Action  Transitions  in  Individual  and  Collaborative   Exploratory  Web  Search.  The  eighth  Asia  information  retrieval  societies  conference,  2012   —  Zhen  Yue,  Jiepu  Jiang,  Shuguang  Han,  Daqing  He.  2012.  Where  do  the  Query  Terms  Come  from?  An  Analysis  of   Query  Reformulation  in  Collaborative  Web  Search.  In  Proceedings  of  the  21st  International  Conference  on   Information  and  Knowledge  Management  (CIKM  '12):  2595-­‐2598.   —  Shuguang  Han,  Daqing  He,  Zhen  Yue,  Jiepu  Jiang  and  Wei  Jeng.  IRIS-­‐IPS:  An  Interactive  People  Search  System   for  HCIR  Challenge.  2012  Human-­‐Computer  Information  Retrieval  Symposium  (HCIR  Challenge  2012),  Boston,   IBM  Research   —  Zhen  Yue,  Shuguang  Han,  Jiepu  Jiang,  and  Daqing  He.  2012.  Search  tactics  as  means  of  examining  search   processes  in  collaborative  exploratory  web  search.  In  Proceedings  of  the  5th  Ph.D.  workshop  on  Information  and   knowledge  (PIKM  '12).  ACM,  New  York,  NY,  USA,  59-­‐66.  DOI=10.1145/2389686.2389699   90
  • 92. Acknowledgement     —  The  work  presented  here  were  conducted  by  faculty  and   students  in  Information  Retrieval,  Integration  and   Synthesis  Lab  at  School  of  Information  Sciences   —  Other  people  participated  in  these  works  are   —  Prof.  Peter  Brusilovsky,  Prof  Dan  Wu  etc.   —  These  work  are  partially  supported  by  the  National   Science  Foundation