1. Houston Health Dept.
redesigning our approach
9.15.2014

2. core services – centers
DAWN WIC
Personal
Devel.
Client
Access
The
Wellness
Network
Kid’s
Village
Senior
Services
Assistance
Center
The
Learning
Center
Senior
Services

3. targets – denver harbor
the wellness network kid’s village assistance center the learning center senior services
The
Wellness
Network
Kid’s
Village
Assistance
Center
The
Learning
Center
Senior
Services
300 – 500
annual
650 – 750
monthly*
1,920
annual
?
960
annual
fitness
|
chronic disease
self-management
classes
*ratio (client
average to one
WIC staff member)
appointments
|
10 appointments
per day
applications
|
4 applications per
day
qualitative
improvement
(tbd)

4. how does redesign help program to reach these targets?

5. Core Enhance
The
Wellness
Network
Kid’s
Village
Assistance
Center
The
Learning
Center
Senior
Services
targets – enhancements

6. Center
Branding Website
Inbound
Marketing
Outbound
Marketing
1. Reimagine
2. Internal Culture
3. External Value
1. Standalone
2. Lead Generation
3. Viral Moments
1. Retention
2. Support
3. Expansion (Integration)
1. Social Networks –
Engagement
2. Social Networks –
Expansion
3. Viral Moments

7. Partner-ships
Events
Member-ships
Core
Values
1. Social Networks –
Engagement
2. Social Networks –
Expansion
3. Viral Moments
1. Standalone
2. Lead Generation
3. Viral Moments
1. Remove
2. Repurpose
3. Refresh
1. Innovation
2. Integration
3. Experience
4. Cultural Competency
5. Capacity Building
Center

8. Branding
Center

9. Website
Center

10. Inbound
Marketing
Center

11. Outbound
Marketing
Center

12. Partner-ships
Center

13. Events
Center

14. Meber-ships
Center

15. Core
Values
Center