1. Fizzy Drink Inc.
Meeting Minutes
Location: Fizzy Drink Inc. Office
December 7, 2012
Present: Abdul, Danny and Mike
I. Introduction
To establish a basis of knowledge on the company’s history, there current situation, want they
want achieve and when they want their targets to be achieved.
II. Brief History of Company
Fizzy Drink Inc. Is a small independent company that has only just come on the market four years
ago since then they have rapidly expanded and diversified into the drinks industry. The company
now wants to expand their portfolio with a new advert.
III. Current situation
Company wants a new fresh idea/advert to re-kindle a stale but established company growth.
IV. Vision
Our vision for Fizzy Drink Inc. is to re-kindle the company by bringing out an exciting advert that
will attract customers of all variants. We also hope to start the slow process of branching out into
other areas of the drinks industry
V. Target Audience
The target audience is Younger people aged any age up to the age of 20. We will also broaden
this too aim at families. We may also look at over 18’s with an alcoholic version.
VI. Deadlines
The deadlines is:…