Circulate Deck

1. Circulate
August 2013

2. "The opportunity to own the place
where people go for long-form reading
is a very large opportunity, especially
for advertising.”
- Josh Elman, Greylock Partners

3. • The web lacks a user-curated space dedicated
exclusively to substantive, thoughtful articles.
– Facebook is baby photos and bikini pics
– Twitter is 140 characters of self-narration
– Reddit is memes and “LOL cats”
• As a result, substance is buried by the trivial.
The Problem

4. The Solution
• Circulate
– Requires a minimum of 350 characters/post
• First sharing platform to require a minimum amount of
content (patent pending).
– Exclusively dedicated to articles
• Great reading is not buried under other types of media.
– Its form instructs its function
• Newspaper layout engenders content of newspaper-
caliber.

5. Business Model
• Multiple revenue streams
– Ads
• Monetize early with Google AdSense
– Premium features
• Charge per use of special features, like ability to
circulate an article anonymously
– Subscriptions
• Allow users to charge a subscription fee for access to
their custom-curated publications – take portion of the
revenue

6. Vast Utility
• Use Circulate to…
– Disseminate important content
– Generate and join discussion
– Discover relevant reading
– Save and manage articles of interest
– Strengthen your online footprint
– Make money - monetize your page and use
Circulate as a source of revenue.

7. Competitive Distinctions

8. Milestones – Path Forward
Beta Launch
September 2013
Subscription Payments Tool for Content Curators
October 2013
AdSense Approval
October/November 2013
Native App for Android
December 2013
Native App for iOS
February 2014
Launch API
April 2014

9. Team – Core Members
Danny Sklar
Co-founder
CEO of Circulate, formerly of Teach for America,
Bain & Co, and Suffolk Capital
Eli Zuckerman
Co-founder
VP of Tech at Circulate, previously developed the
Department of Defense’s first Android app
Mark Ghermazian
Angel Investor
Managing Director at T5 Capital, CEO of Appboy
Henry Lichtenberger
Attorney
Specializes in securities, previously practiced at the SEC

10. Contact
Email: danny@circulate.me
Cell: (310)279-7812