1. Levi O’Neal-Dawson
7 Streatham Green, Streatham High Road, London, SW16 6HF
levi@audiodoughnuts.com, +44(0)7711922802
PERSONAL STATEMENT
I am an enthusiastic and adaptable graduate from a top 25 UK University for my field. I have
acquired exceptional communicative skills and an astute awareness of contemporary cultural and
political developments, which allows me to apply a confident, dynamic and professional approach
to the workplace. In addition to being creative, I have good numeracy skills and am
methodologically and analytically minded. I have gained experience in retail and office
environments, which has proved invaluable in instilling the skills and dedication needed to
achieve results both individually and as part of a team.
I have enormous amounts of self-discipline. I am always very punctual, can plan and prioritise my
workload, as well as juggle several things at once. I have the willingness to learn and am a very
fast learner. I have a friendly and outgoing personality, with creativity flowing in abundance.
I am looking for a good working environment with the possibility of personal and professional
development. If given the opportunity to work with you, I can assure you I will be an asset to
your organisation.
• Proficient user of Microsoft Word, PowerPoint, Outlook, and other communication tools.
• Confident using a large array of communication tools: telephone, email, face-to-face, etc.
• Working effectively alone and within a team in both a leadership role and other. Employment
experience in developing the skills of members of staff, and managing and coordinating a
team of people.
WORK EXPERIENCE
Assistant Store Manager (2011 – Current)
Superdrug - www.superdrug.com
Penge SW20 7DS
Starting off as a Team Leader whilst completing my studies, my role was to bridge the gap
between staff and management, adapting to the needs of the store and the team in a fast-paced
retailer. Being ambitious, I was quickly promoted to Assistant Store Manager. My job role
involves handling customer enquiries/complaints whilst maintaining company standards of high
quality products and customer service. Store Managers enforce company policies and procedures,
push customer services and store standards, maximise sales by leading and working with the team
to sell focus products and various deals, and reduce store losses by tackling shrinkage through
theft, damages, and cash errors.
Responsibilities include:
• Working independently on paperwork and reports: inputting and tracking sales figures,
targets, and staff information, and retrieving information for daily paperwork.
• Creating, updating, and organising staff files.
• Handling large quantities of cash (i.e. safe checking/banking).
• Complying with legal and health and safety policies and procedures (i.e. routine fire safety
procedures).
• Taking part in telephone conferences, meetings, disciplinary proceedings, staff reviews
and interviews.

2. Intern (2013)
Ninja Tune: Big Dada: Record Label - www.ninjatune.net / www.bigdada.com
90 Kennington Lane, London SE11 4XD
Whilst interning at Ninja Tune, my work included:
• Helping in the warehouse with mail orders + helping press & digital teams with mail outs.
• Seeding new mixes + videos.
• Various research jobs
• Using blog aggregator sites to make lists of blogs who have posted about recent releases.
• Scanning + archiving old Ninja archive stock.
• Assisting behind the bar & on the door at label events.
Intern (2013)
Audio Doughnuts: Record Label, Club Night And Online Feature. - www.audiodoughnuts.com
Whilst interning at Audio Doughnuts for a period of eight months, I was allocated various tasks
such as:
• Writing artist and event reviews/features for the website..
• A number of research jobs
• Promoting upcoming releases and events via social media outlets
• Seeking out new mixes and Q&A’s for the online feature.
• Assisting on the door at AudioDoughnuts events.
• Liaising with artists, booking agents and club promoters.
• I was involved in organising and managing a number of AudioDoughnuts
‘Upfront Project’ events with a small team.
Customer Consultant (2009)
Deal Real Record. - www.dealreal.co.uk
3 Marlborough Court, London
During my time in this customer facing role I worked as part of a team as well as on my own.
Responsibilities included:
• Answering queries
• Communicating with customers
• Filing records

3. EDUCATION
BA (Hons) Media & Creative Industries - Second Class - September 2009 - June 2012.
University of East London, Beckton, London
• Specialism: Events Industries, Digital Media Culture, and The Practice of Advertising.
• Dissertation: The effects of ‘peer to peer’ sharing on the established music industry model.
South Thames College, September 2005 - June 2008.
Wandsworth, London
• BTEC First Diploma – Media (Merit)
• BTEC National Diploma – Media Moving Image (MMP)
KEY INTERESTS
I am a very keen traveller, and find a lot of enjoyment in experiencing different cultures and
visiting cities around the world. In the past two years I have been lucky enough to embark on
some unforgettable adventures. One of those has to be spending a month in Brazil and attending
the Rio De Janeiro carnival. Last year I road tripped from San Francisco, California to Nevada
for the widely revered ‘Burning man’ festival, a majestic and unimaginable playground set in the
middle of the Nevada desert. This year I visited Asia for the first time having attended my sister’s
wedding in Koi Samui, Thailand. Somewhere I will be visiting again in the near future.
I have a tremendous passion for electronic music, however my musical tastes are widely eclectic.
For the last five years have been constantly keeping an ear to the ground for the most innovative
new artists, as well as creating my own music and furthering myself as an Artist.
I am an avid musician that goes by the name of ‘Plazma’. I am formally a member of established
UK rap group ‘Rhyme Asylum’, who rippled through the Hip-Hop community; both in the
United Kingdom and internationally with equal distinction. Our debut album ‘State of Lunacy’
was released independently in 2008, which went on to sale tens of thousands of copies
worldwide. The group have appeared live on Pyro Radio and Conspiracy Worldwide Radio; and
received airplay on BBC 1Xtra (Sarah Love's UK Spotlight), Kiss FM, Choice FM, Life FM,
Sensei FM, Suspect Packages and many more… In the past myself, and the group performed all
over the United Kingdom: London, Brighton, Manchester, Newcastle, Southampton, Ipswich,
Nottingham, Birmingham, Bristol, Cardiff and more. More recently we supported the legendary
Dilated Peoples in Hamburg, Germany.
REFERENCES
Available on request.