Harvard Business School Case Study on Boots: Hair care sales promotion for a Marketing Management internship by Prof. Sameer Mathur, IIM Lucknow.

2. COMPANY PROFILE

3. Founded by John Boot in 1849.
Products: Pharma, beauty and healthcare.
130 countries.
75,000 employees around the world.
Major operations in UK,Thailand,Taiwan with around 1300
stores in UK alone.

11. 
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20. 
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
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

23. Purchase 3 products
for the price of 2.

24. Redeem 50p off coupon
on your visit to the
store

26. ALTERNATIVE EVALUATION
#3 for 2 - 60% new customers.
# 50P - 50% new customers.
#GWP - 40% new customers.

27. #3for2
• 100 vs
300
products.
#50pOFF
• 100 vs
150
products.
#GIFTwithPurchase!
• 100 vs
170
products.

29. BEST

30. Company
Profile : Boots
History of
Boots;
Timeline
Products
CompetitorsProblems
Hypothesis
Alternatives
Analysis

31. Created by Daniel Nath, SRM Kattankulathur during a
Marketing management internship by Prof. Sameer Mathur,
IIM Lucknow.