This is a background to the social media campaign to combat lead-poisoning in Kenya

1. The Read-Lead Lead-Rid Campaign
Lead-Poisoning Prevention Week
25Th – 31St October 2015

2. Edwine
Fundraising
Very warm welcome
from the Read-Lead Lead-Rid
Team
Lydia
Administrator
Viola
Communication
Steve
Programs
Okeyo
Director
Samba
Toxicology
Maina
Project Manager

3. Lead Poisoning is…
Deadly
Immoral

4. About the campaign
READ
Get the facts
LEAD
LEAD
RID
Sources, uses &
health effects
I can change
Eradicate by 2020

5. Pronunciation
READ
LEAD
LEAD
RID
“Rid-led lid-rid”

6. Campaign objectives
1. To educate the public on the nature, causes and
effects of lead poisoning
2. To demonstrate to the public easy and
affordable practices for prevention and
protection against lead poisoning
3. To advocate for market-driven regulation of
leaded paints

8. DAY 1: Introduction
1
2
3
Lead poisoning kills
History and goals of GAELP
Role of Eco Ethics Kenya

9. …we’re All
at risk!

10. Morta-lead-y
by end of this week…
2812
People
DEAD 11509
child retards
$19 billion
LOST

11. The Global Alliance for the Elimination of
Lead in Paint (GAELP) since 2009
2 Lead agencies
11 governments
28 contributors

12. DAY 1: About GAELP
• http://www.unep.org/chemicalsandwaste/LeadCadmium/LeadPaint
Alliance/tabid/6176/Default.aspx

13. DAY 1: Eco Ethics Kenya
• Founded in 2002
• A registered NGO in Kenya
• An advocate of environmental pollution
• +10yr experience with furans, dioxins,
formaldehyde, mercury, cadmium, lead & e-
waste
http://ecoethics-kenya.org/index.php/projects/chemicals

14. DAY 1: Review
1. What are the objectives of the global alliance
on lead-poisoning?
2. Briefly explain the meaning of the term Rid as
applied in the phrase Read-Lead Lead-Rid
3. In which year did lead become a global
concern?

15. END of DAY 1
THANK YOU FOR ATTENDING DAY 1
Join us on Day 2 as we demystify lead
Stay safe from lead-poisoning