These are the top search ranking signals of 2017.

1. Top 5 Ranking
Signals of
2017

2. CONTENT
● From keyword-focused content towards more relevant content written in
natural language; “clearly demonstrates that Google evaluates content
according to its relevance -- and not by the inclusion of individual words.”

3. ● Relevant content consists of a page that includes multiple images,
infographics, and embedded videos. For algorithm updates like RankBrain
and Hummingbird, an in-depth examination of one topic in easy-to-
understand language will always beat out unreadable keyword dense drivel.

4. ● Length of content in a page also counts for its overall quality. Although
Google didn’t specify the ideal content to aim for but as Google puts it, “the
amount of content necessary for the page to be satisfying depends on the
topic and purpose of the page.”.

5. BACKLINKS
The key to a strong link building campaign is to create content people crave, and
then to promote that content relentlessly. When other industry authorities read
and link to your content, Google will read your backlinks’ matching anchor text
and consider your content more relevant.

6. MOBILE-FIRST USER EXPERIENCE
Mobile-friendliness is now the norm, and with 85% of all websites now meeting
Google’s criteria for being mobile-friendly, it’s time to improve your website even
more — think mobile-first, not just mobile-friendly.

7. PAGE SPEED
● According to SearchMetrics, Desktop websites should load in 3 seconds or
less, while mobile websites should load in 2 seconds or less.
● Google Search Console for addition and verification the mobile version of
your website.

8. ● Structured Data Testing Tool to ensure that the same structured markup
exists on both of your desktop and mobile site.
● Txt testing tool to ensure that the mobile site is accessible by Googlebot

9. CLICK-THROUGH RATE
SearchMetrics’ study even found that CTR has the highest correlation with
rankings out of all factors examined.

10. SOURCES:
4 Most Important Ranking Factors, According to SEO Industry Studies https://www.searchenginejournal.com/4-important-
ranking-factors-according-seo-industry-studies/184619/
8 Major Google Ranking Signals in 2017 https://searchengineland.com/8-major-google-ranking-signals-2017-278450
Top Google Ranking Signals of 2017: https://sarasotawebpro.com/2017/08/top-5-google-ranking-signals-2017/