Roger Jones developed a digital strategy that starts with intelligent questions, then by paying attention to the answers it can help you develop new angles of thinking to help grow your business.

1. © Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 1

2. 2
Roger Jones
Digital Thinking
For Local Businesses

3. Social Media Business Planning
1.
Business
Information
2.
Brand
3.
People
5.
Objectives
4b.
Integration
4a.
Activation
6.
Technology
7.
Measure-
ment
8.
Next Steps
to LIVE

4. 1. Business Information

5. 2. Brand
GIVES GETS

6. 3. People

7. 4a. Objectives
Unawareness
to
Awareness
Familiarity
to
Consideration
Purchase
to
Loyalty

8. 4b. Integration
Web Search Social
Media
Content Data

9. 5. Activation
Video Pictures Words

10. 6. Technology

11. 7. Measurement, Evaluation and Innovation
Cost per
Acquisition
Average
Order Value
Customer
Lifetime Value
%
Conversion

12. 8. Next Steps to LIVE

13. Contact
Roger Jones
Actionable Insight Digital Marketing
Web www.actionableinsight.co.uk
Email roger@actionableinsight.co.uk
Phone +447970623946
Twitter @rogerjones28
Linkedin /rogerjones28

14. © Actionable Insight Digital Marketing Ltd | www.actionableinsight.co.uk | Roger Jones 14
http://www.putneysocial.co.uk/digital-spring.html