Check out the personal brand audit scores of Neil Patel. Take a sneak peek into the brand audit results of Neil Patel, a British entrepreneur, a New York Times bestseller, marketing expert, speaker, and Internet personality. How over 2,000 people rated the online persona of Neil Patel? Visit www.brandauditor.me for more information

1. Personal Brand Audit
Neil Patel

2. Thank you for choosing Brand Auditor for this personal brand audit. We
hope that this analysis will be useful for enhancing your brand and
marketing communications, and will contribute greatly to the growth of
your personal brand and reputation.
Daniel Diosi, founder

3. Personality
feedback
First impression experience
Personality feedback scores by gender(1-10)
What respondents think about you?
Viewers' feedback % of total
1. Authentic 20%
2. Professional 16%
3. Looks smart 16%
4. Credible 12%
5. Looks fake 8%
6. Handsome 8%
7. Not trustworthy 8%
8. Fake smile 8%
9. Not authentic 4%
▼
Negative Positive Neutral
48%
24%
28%
Item Female Male Other
1. Likeability 8 6.4 5.4
2. Unique characteristics 6.8 5.2 6.8
3. Relatability 5 9.2 4.8
4. Physical appearance 4 7.4 6.2
5. Trustworthiness 2.4 3.4 5
▼
First impression ofsimilarpersonalities
Positive Negative Neutral
8%
24%
68%
Viewers' score rating and
feedback regarding your
personal image and first
impressions.

4. Professional
competences Entry-level Manager Senior management
Social proof Unique competences Track record Leadership Reputation
2
4
6
8
10
7
5.2
8.4
6.4
7.4
8
6.8 6.8
6
5.6
3.8
2.8
4.8
4.4
3.6
Score ratingofyourprofessional competences, by careerseniority (1-10)
Feedback from survey respondents
Viewers' feedback % of total
1. Professional 24%
2. Nothing special 12%
3. Focused on digital … 12%
4. Digital marketing ex… 12%
5. Smartass 8%
6. Not trustworthy 8%
7. Trustworthy 8%
8. Geek 8%
9. Not unique 4%
10 Average of ce guy 4%
▼
Feedback from expert auditors
Item Suggestions
Social proof Amazing number of followers
Unique competences Great digital marketing skills
Track record Fantastic track record
Leadership Lots of online coverage
Reputation Superb reputation
Viewers' score rating and
feedback about your
communicated professional
competences.

5. Content and
communication Viewer's rating
1 2 3 4 5 6 7 8 9 10
Proof of competence
Demonstrated values
Tone of voice
Thought leadership
Content topics
7
5.2
9.2
6.4
7.4
What respondents think about youronline content and marketingcommunication?
Would respondents contact you?
Viewers' feedback % of total
1. Interesting 36%
2. Boring 24%
3. Good content 12%
4. Irrelevant 8%
5. Hard to read 8%
6. Not authentic 4%
7. Not credible 4%
8. Too vauge 4%
▼
1 - 8 / 8
< >
Comments and feedback about yourpersonal brand
Not likely If needed No Yes
40%
20%
20%
20%
Viewers' score ratings and
feedback regarding your
content and personal
communications.

6. Would people
do business
with you?
Would yourviewers considerdoingbusiness with you?
Why yes? % of total
- 60%
Competence 25%
Relevant skills 7.5%
Convincing 2.5%
Experience 2.5%
Personality 2.5%
▼ Why not? % of total
- 12.5%
Not trustworthy 10%
Looks arrogant 10%
Confusing positioni… 10%
Not convincing 10%
Not relevant 10%
I don't like this pers… 7.5%
Too narrow focus 7.5%
Does not look authe… 7.5%
Looks unauthentic 5%
Poor track record 2.5%
▼
Yes %
17.6
No %
38.5
Why not sure? % of total
Passable 27.5%
Inconsistent 22.5%
Not convincing 20%
No differentiation 10%
Dif cult to underst… 10%
Lack of clarity 7.5%
Confusing 2.5%
▼
Not sure %
44.0
Statistics regarding how
likely your audience would
do business with you, and
why.

7. Thank you!
End of report
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