Guest Lecturer at the African University College of Communications (AUCC) in Ghana in November 2015

1. Event Industry in Ghana
AUCC
-Daniel Adjei: +233243744481

2. CHALLENGES
OPPORTUNITIES

3. CHALLENGES

4. Challenges
• Budget & Timing

5. Challenges
• Keeping up with technology
• Clients want their event to feature the most up to date
technology around.

6. Challenges
• Proving the need for meetings
• Face-face meetings are the best

7. Challenges
• Delegate attraction
• Getting delegates to an event has always been an
important hurdle in the build up to the big day

8. Challenges
• Ensuring innovation
• Offering something different to clients each time

9. Challenges
•Engaging an audience
•Social platforms do have a role, but it is to
support, amplify and add further detail to
the message.

10. OPPORTUNITIES

11. Opportunities
• Networking opportunities
• Employment opportunities

12. Value of the UK
Sector Estimated value in
2010 (£ billions)
Estimated value in
2015 (£)
Estimated value in
2020 (£)
Conferences and
meetings
18.8 21.8 25.2
Exhibitions and trade
shows
9.3 10.8 12.4
Incentive travel 1.2 1.4 1.6
Corporate hospitality 1.0 1.2 1.3
Outdoor events 1.0 1.2 1.3
Festivals and cultural
events
1.1 1.3 1.4

13. Value of the UK
Sector Estimated value in
2010 (£ billions)
Estimated value in
2015 (£)
Estimated value in
2020 (£)
Music events 1.4 1.7 2.0
Sports events 2.3 2.8 3.2
TOTAL for discretionary
events
36.1 42.2 48.4

14. 5 Significant Ethical Issues In The Event Industry

15. Honest Representation
Rewards And Incentives
Recce Trips
Social Media Mishaps
Intellectual Property
5 Significant Ethics

16. Role for National Government
o Encourage local authorities to recognise the impact events have on local
economies
o Initiate a national programme to better inform local authority managers of
how events can promote their destination’s image and prosperity
o Encourage local authorities to invest in event facilities and adopt an Events
Plan
o Encourage local government to open public buildings for event use

17. Role for National Government
oProvide a flexible, cost effective employment
environment for employers in the sector
oAppoint a government minister to engage industry
leaders and establish a national events programme
oMaintain long-term support for those agencies which
promote and invest in the future of business visits and
events

18. Thank You