uber

1. ALAJAS
ARCILLA
LIM
LU
MAGLAHUS
OLARTE
UBER
IN 2018
GROUP 1
An External - Internal Analysis:
UBER is a car-hailing
smartphone app
2 different types: taxicab
services and limousine
services
The medallion system
Introduction
Ride-for-Hire in U.S. and
other countries
Danica Lu

2. Founded and developed in San Francisco 2009 by Garrett
Camp and Travis Kalanick
The Uber app's Features:
Network of established and licensed drivers
Big-data analytics to identify the best areas for
drivers to wait
Surge Pricing
Rating of Drivers
Marketing = Word of Mouth
Uber's Service
Danica Lu

3. Concerns and complains about UBER:
No taxi license
No insurance
Threat to taxi dispatcher’s way of making a living
Picks people up immediately without a license
Deemed the service as illegal
Faced several competitors
a new service category called "UberX"
Uber's Services
Danica Lu

4. The 2015-2018
Forced to end it's services
Management Missteps
Lawsuits and scandals
Kalanick step down
Dara Khosrowshahi takes over
Uber hit some big
potholes
Danica Lu

5. 4 FUNCTIONAL
AREAS OF
MANAGEMENT
STRENGTHS WEAKNESSES
MARKETING
word of mouth
accelerants
Uber's referral marketing program
services provided can be easily copied
OPERATIONS
user-friendly smartphone application
using their own vehicles and flexible
time schedule
surge pricing algorithm
cashless payment transaction
rating systems
launchers
very little competition
not having proper assessments for their
drivers
faced a number of issues with
authorities
intense competition with indigenous
transportation companies
FINANCE
Uber X
partnering with other companies
indecisive in establishing Uber to
another state or country
intense price war
HUMAN RESOURCE
huge investments in development and
refinement of application
Greyball software
Uber drivers as "the other customer"
very poor assessments
suspension of services in several
countries
criminal offense reports

6. Functional
Areas
Efficiency Quality Innovation
Customer
Responsiveness
Marketing
Referral marketing
program Rating system for
passengers
Social networking
Operations team
Word of mouth
Rating system
Operations
Uber smartphone
application
Cashless payment
transaction
Launchers
Uber Application
GPS
Referral Marketing
Program
Uber X
Ridesharing
application
Cashless payment
transaction
Uber Moto
Finance Uber X
Human
Resource
Greyball software
Launchers
Greyball Software
Rating System for
Drivers
Higher cuts on
Uber X drivers
Surge pricing
Greyball software

7. References:
https://openresearch-repository.anu.edu.au/bitstream/1885/216366/1/8180%20Uber.pdf
https://www.uber.com/newsroom/uber-in-the-
economy/#:~:text=Uber's%20platform%20supports%20%2417%20billion,reported%20amenity%20benefit%2
0for%20drivers
https://www.investopedia.com/terms/s/sharing-economy.asp
https://www.sipotra.it/old/wp-content/uploads/2017/10/Uber-and-the-economic-impact-of-sharing-
economy-platforms.pdf
https://www.investopedia.com/articles/investing/110614/taxi-industry-pros-cons-uber-and-other-ehail-
apps.asp
https://openresearch-repository.anu.edu.au/bitstream/1885/216366/1/8180%20Uber.pdf
https://www.fasttrackleasingllc.com/how-uber-has-changed-the-world/
https://www.uber.com/legal/ro/document/?name=california-regulatory-rules-and-
requirements&country=united-states&lang=en
https://dcist.com/story/12/12/04/uber-is-really-legal-in-dc-now/
https://www.nist.gov/industry-impacts/fare-standards-rideshare-services
https://www.theguardian.com/technology/2017/mar/03/uber-secret-program-greyball-resignation-ed-baker
https://digital.hbs.edu/platform-rctom/submission/uber-a-winning-strategy/
https://prezi.com/3wmgsfhp9sbk/uber-case-study-operations/
https://pestleanalysis.com/swot-analysis-for-uber/
https://www.essays24.com/essay/Mba-511-Operations-Management-Uber-Case-Study/89694.html