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Is personal finance underserved in Vietnam?
- 1. IS PERSONAL FINANCE UNDERSERVED IN VN? 1
- 2. NERDWALLET CASE STUDY & US MARKET 2 Overview Competitor Landscape & Differentiation Established 2009 IPO-ed Nov 2021 Market Capitalization $ 856 Mil Business Model • Personal finance advisory • Financial product review • Affiliate commission Traffic/month 24 Mil Revenue $ 245 Mil (2020) Traffic/month 73 Mil Traffic/month 13 Mil Traffic/month 12 Mil Traffic/month 15 Mil Differentiation Revenue $ 865 Mil (2021) Revenue N/A Revenue $ 434 Mil (2016) Revenue $ 100 Mil (2018) CONTENT Differentiation Analytics Tool Chatbot Differentiation Analytics Tool Mobile App Differentiation Content Networks of sites Differentiation Software Content Acquired These companies are usually backed up by huge financial or media groups for synergy
- 3. PERSONAL FINANCE LANDSCAPE IN VIETNAM 3 Notable Competitor Highlight Financial Product Review & Comparison Site Personal Finance App Notable Competitor Established 2017 Business Model Fractional Trading App Micro Investing Highlight Established 2019 Business Model Fractional Trading App Micro Investing Established 2021 Business Model Fractional Trading App Micro Investing Established 2014 Established 2020 Traffic/month 1 Mil Traffic/month 1.1 Mil Business Model Product Review Product Comparison News Business Model Product Review Product Comparison Blog Product Review & Comparison websites are dull and in lack of educational aspect There is no dominant player on this area yet These website are flexible to integrate new tools & technology to make them relevant to the users’ needs! Case studies include Credit Karma; Mint; etc. Investor UOB Venture Ncore Ventures CyberAgent Capital Investor N/A Investor (4) Insignia Ventures H2 Ventures Investor (13) Sequoia Surge Y Combinator Investor (7) Y Combinator Goodwater Capital Fractional Trading & Micro Investing Apps are hot trend reflecting the Millennial & Gen Z demand for alternative investment methods & new ways of thinking, i.e., early retirement Lack in educational aspect, rely on trend High CAC due to pure B2C model
- 4. IVALUE – SMART INVESTING 4 Raisons d'être Growth Plan Established 2021 Business Model • Personal Finance Knowledge Sharing PLATFORM • Financial Product Reviews & Comparison >>> Affiliate Commission • Financial Advisory Service Target Audience • Stock Market F0, F1 • Personal Finance Enthusiast • F.I.R.E Enthusiast Content • Knowledge Sharing – on going • Category Expansion – on going • Financial Product Review & Comparison – coming up • Courses – coming up PRODUCT TRAFFIC ACQUISITON Tool & Feature Development • Analytics Tool & Various Calculator – planning • Personalization Software – planning • Mobile App - planning Platform • Youtube Channel: working on, launch soon • Tik Tok: launch soon • Crypto Community • About-to-retired Community Owned Channel • SEO: on going, needs dedicated supports/investments/know-how • Content Development: on going, also needs a lot of supports (for quick growth) • Community: needs supports/investments/know-how Paid Channel • No planning yet. Depending on the growth stage.