2. Pres saved here:
slideshare.net/dansleath/zenith

3. EVERY BRAND
SHOULD HAVE A
MUSIC STRATEGY.

4. “
MUSIC PRODUCES A KIND
OF PLEASURE WHICH
HUMAN NATURE CANNOT
DO WITHOUT.
CONFUCIUS
”

6. STEPHEN KING,
JWT

7. i) COHERANT TOTALITY.
STEPHEN KING,
JWT

8. i) COHERANT TOTALITY.
ii) APPEAL NOT JUST TO
REASON, BUT TO SENSES
AND EMOTION.
STEPHEN KING,
JWT

9. i) COHERANT TOTALITY.
ii) APPEAL NOT JUST TO
REASON, BUT TO SENSES
AND EMOTION.
iii) MUST BE
REMEMBERED.
STEPHEN KING,
JWT

10. THINK ABOUT THE BRANDS
YOU LOVE...

12. “___ MEANS A LOT TO ME AND IS A PASSION OF MINE” (MEAN SCALE 1-10)
TV
CINEMA
VIDEO GAMES
FASHION
TRAVELLING
WATCHING
SPORT
13-15
Source: EMI Insights, October 2012
16-20
21-24
25-34
35-44
45-54
55-64

13. “___ MEANS A LOT TO ME AND IS A PASSION OF MINE” (MEAN SCALE 1-10)
MUSIC
TV
CINEMA
VIDEO GAMES
FASHION
TRAVELLING
WATCHING
SPORT
13-15
Source: EMI Insights, October 2012
16-20
21-24
25-34
35-44
45-54
55-64

14. DAVE TROTT,
CST

15. “YOU INTERACT
WITH THE WORLD
THROUGH FIVE
SENSES,
BUT WITH
ADVERTISING
ONLY TWO”
DAVE TROTT,
CST

16. TWO EFFECTIVE USES
OF MUSIC:

17. TWO EFFECTIVE USES
OF MUSIC:
i) COUNTERPOINT

18. Watch here:
http://www.youtube.com/watch?v=Js3y6ouy1rQ
HANDELSARABANDE

19. Watch here:
http://www.youtube.com/watch?v=20EqMwCv9PA

20. TWO EFFECTIVE USES
OF MUSIC:
i) COUNTERPOINT
ii) SONIC MNEMONIC

21. Watch here:
http://youtu.be/6fr6CfGb6GU?t=10s

22. BRANDS NEED MUSIC.

23. BRANDS NEED MUSIC.
MUSIC NEED BRANDS.

25. “WHAT MAKES A GOOD MAN”
THE HEAVY

28. VEVO.
WHERE BRANDS
AND BANDS MEET.

29. 2013 WAS HUGE.
(OUR BIGGEST YEAR YET)

30. New York
San Francisco
Los Angeles
Chicago
London
Berlin

33. “AN INTERACTIVE
MASTERPIECE”

34. Watch here:
http://video.bobdylan.com

35. POP QUIZ!

36. BY THE END OF THIS
MEETING, HOW MANY
VIDEOS WILL BE
WATCHED ON
VEVO
IN THE UK?

37. 300,000

38. HOW MANY TIMES
COULD OUR UK
MONTHLY AUDIENCE
SELL OUT THE O2
ARENA?

39. 560
TIMES

41. ACTIVE REACH (NEILSEN)
13%
7%
2%
music
2%
0.5%

42. GETTING TO
KNOW THE VEVO
AUDIENCE…

43. VIEWING IS HIGHEST IN
THE EVENING…
DESKTOP
CONNECTED
90% 77%
Source: VEVO UK Site Exploratory Q3 2013

44. VIEWING IS HIGHEST IN
THE EVENING…
DESKTOP
CONNECTED
90% 77%
Source: VEVO UK Site Exploratory Q3 2013
AND HAPPENS MOSTLY
IN THE HOME…
DESKTOP
CONNECTED
81% 76%
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM

45. VIEWING IS HIGHEST IN
THE EVENING…
DESKTOP
CONNECTED
90% 77%
AND HAPPENS MOSTLY
IN THE HOME…
DESKTOP
CONNECTED
81% 76%
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM
78% 71%
FREQUENTLY
WATCH VEVO IN
THE LIVING ROOM
Source: VEVO UK Site Exploratory Q3 2013
FREQUENTLY
WATCH VEVO IN
THE LIVING ROOM

46. AND HAPPENS MOSTLY
IN THE HOME…
VIEWING IS HIGHEST IN
THE EVENING…
DESKTOP
DESKTOP
CONNECTED
CONNECTED
81% 76%
90% 77%
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM
FREQUENTLY
WATCH VEVO IN
THEIR BEDROOM
Never
3%
WITH FRIENDS…
“HOW OFTEN DO
YOU WATCH MUSIC
VIDEOS ON VEVO
WITH SOMEONE
ELSE?”
Rarely
24%
Source: VEVO UK Site Exploratory Q3 2013
Always
10%
Usually
19%
Sometimes
44%
78% 71%
FREQUENTLY
WATCH VEVO IN
THE LIVING ROOM
FREQUENTLY
WATCH VEVO IN
THE LIVING ROOM

48. 95 MILLION UK
CONNECTED DEVICES GROWTH
MONTHLY STREAMS
120000
251%
INCREASE
IN A YEAR
UK MOBILE/APP STREAMS (000S)
100000
80000
60000
40000
20000
0
Sep-12
Oct-12
Nov-12
Source: VEVO Analytics, UK August 2013
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13

49. Platform
Artist
Genre
Video
AVERAGE
PRE-ROLL
CTR RATE:
2-3%
AVERAGE
PRE-ROLL
VTR RATE:
85%
All VEVO artists are comScore tagged, so we can use
this to ensure your campaign reaches the right
audience contextually.

51. Kasabian on a plane- watch here:
http://www.youtube.com/watch?v=QLbqTxIu0vs
“!
VEVO asked us if we wanted to do a gig.
So we thought we’d freak them out and say we wanna do it on a plane.
So they sorted it out. Which has now freaked us out.”
Serge Pizzorno, Kasabian.

52. “we deal in simple,
timeless human truths”
BILL BERNBACH, DDB

53. ARTIST DEVELOPMENT

54. ARTIST DEVELOPMENT
GLOBAL
SUPERSTARS
UNIVERSALLY
RENOWNED
HOTTEST
NOW
NEW
ARTISTS
EMERGING
ACTS
PRESENTS

55. ARTIST DEVELOPMENT
NON-PERFORMANCE FORMATS
TOUR EXPOSED
HOTTEST
NOW
DRESSED
NEW
ARTISTS
EMERGING
ACTS
GLOBAL
SUPERSTARS
UNIVERSALLY
RENOWNED
PRESENTS

56. ARTIST DEVELOPMENT
NON-PERFORMANCE FORMATS
TOUR EXPOSED
HOTTEST
NOW
DRESSED
NEW
ARTISTS
EMERGING
ACTS
GLOBAL
SUPERSTARS
UNIVERSALLY
RENOWNED
PRESENTS
BLANK
CANVAS
FROM THE
INNOVATIONS
PIT
STRIPPED
LIVE

57. Watch here:
http://www.youtube.com/watch?v=Gf1iD-sUh3M

58. RECENT BRAND PARTNERS:

59. “VEVO’S POSITION AS THE NUMBER 1
UK MUSIC VIDEO DESTINATION MAKES
IT AN IDEAL PARTNER FOR US.”
LISA FIELDEN,
TOYOTA BRAND AND DIGITAL MANAGER.

61. Watch here: http://www.vimeo.com/80623567
pw: TOYOTA

62. THIS IS OUR SHOT

63. :: TARGET 18-24 YEAR OLDS:
CAREFREE, MAINSTREAM MUSIC LOVERS.
:: ESTABLISH SOURZ AS THE SHOT TO COMPLIMENT ANY
FUN NIGHT WITH FRIENDS.

64. :: WEEKLY SOURZ PLAYLISTS
DESIGNED TO GET YOU IN THE
MOOD TO PARTY!
:: WEEKLY COMPETITION
GIVEAWAYS AND A ‘BIG TICKET
PRIZE’ OFFERING PRIZES.
:: TWO POP TAKEOVERS AND 1
FIRST IMPRESSION TAKEOVERS.
:: CO-BRANDED ROTATIONAL
MEDIA & VEVO SOCIAL SUPPORT.

65. RESULTS
11,612 COMPETITION ENTRIES.
105,000 PEOPLE REACHED THROUGH EARNED MEDIA.
4.2M UUs REACHED
42.5M IMPRESSIONS DELIVERED.
£70,000 IN ADDED VALUE.

68. Watch here: http://vimeo.com/84976521
pw: vevo

69. FROM THE PIT
WITH

70. - CONNECTING YOUR BRAND WITH ARTISTS
(WITHOUT THE PAIN.)

71. - CONNECTING YOUR BRAND WITH ARTISTS
(WITHOUT THE PAIN.)
- VEVO PROVIDES HUGE PROMOTION TO YOUR
BRAND.

72. - CONNECTING YOUR BRAND WITH ARTISTS
(WITHOUT THE PAIN.)
- VEVO PROVIDES HUGE PROMOTION TO YOUR
BRAND.
- VEVO’S CONTENT & PROGRAMMING TEAMS
ARE THE BEST IN THE BUSINESS.

73. john webster
BMP