Learn about geospatial data analysis, mapping and data visualization techniques, and how to create custom reports that your organization can leverage for advocacy work. Originally presented at 2017 CIC Impact Summit: https://2017impactsummit.sched.com/event/BqCn/adm-1b-how-maps-and-data-analysis-can-help-your-nonprofit-reach-goals?iframe=no&w=100%&sidebar=yes&bg=no

1. Dan Ford | dford@azavea.com | @azavea | @danjford
A formula for custom
advocacy reports

2. $1 Million in funding awarded
to nonprofit based on custom
reports with maps

3. About me

4. ● Mission of positive impact
● 10% Research Program
● Data analytics services
● Software development

5. Define your goal
● Measure how accessible locations and resources are by
foot, car, or transit
● Learn the socio-economic makeup of your patrons, where
they live, and how to reach more of them
● Identify optimal markets using demographic and
geographic data
● Analyze election results, district metrics, and compactness

6. THE FORMULA

7. spatial data analysis
+
+ =
=
your data other data visualize results [maps]
[maps] add content custom report

8. THE FORMULA
Your data

9. Does your organization
collect location-based data?

10. What is spatial data?

11. Information about the locations and
shapes of geographic features and
the relationships between them,
usually stored as coordinates and
topology.“
ESRI | http://support.esri.com/en/other-resources/gis-dictionary/term/spatial%20data

12. Examples of spatial data
● service locations
○ zipcode
○ address
○ parcel
● donor addresses
● location of volunteers

13. THE FORMULA
Other data

14. Open data
● open data is free, publicly-available
● open data repositories
○ list of open data portals:
http://dataportals.org/
● Census/ACS data
○ Free: https://censusreporter.org/
○ Paid: https://www.socialexplorer.com/

15. THE FORMULA
Visualize results

16. Visualize results [using maps]
● Display results
● Enable additional analysis
● Tell your story
● Visually communicate
your message

17. Visualize results [using maps]
● site suitability analysis
● prioritization
● accessibility

18. Visualize results [using maps]
● (free) tools
■ Carto
■ Google Data Studio
■ QGIS
■ Tableau (free trial)

19. THE FORMULA
Add more content

20. Combine with other types of content
● tables
● charts
● text

21. THE FORMULA
Custom reports

22. Nonprofit organization:
Delaware Valley Association for
the Education of Young Children
(DVAEYC)
Project:
Evaluating areas with the highest need
for high-quality early childhood education
Example custom report

23. Nonprofit data
● Spreadsheet of childcare programs with
addresses and quality rankings (federal & state ranking)

24. ● Spatial data layer
created from
spreadsheet
● Location of childcare
centers
Nonprofit data

25. ● Spatial data layer
created from
spreadsheet
● Location of high quality
childcare centers
Nonprofit data

26. Other data
● American Community Survey
○ children under five years
○ children under five years with a single mother
○ children under five years with a single father
○ children under five years under 100% of the poverty line
○ children age 3-4 not enrolled in nursery school or preK

27. Other data
● City Council Districts

28. Other data
● Farmer’s Markets &
Healthy Corner Stores

29. ● Distance to Farmer’s
Markets & Healthy
Corner Stores
Visualize results

30. Visualize results
● Modeling need

31. Visualize results
● High quality
childcare centers
● Need
● City Council Districts

32. Add more content
● table and charts
○ number of quality and non-quality
child care programs in the district
○ quality programs per population 0-5 in
the district compared to the city
average
○ ‘need value’ in relation to other
districts of the same type

33. Custom reports

40. Custom reports: Results
● personalized reports inspired City Council
● received $500,000 from City Council
● additional $500,000 from William Penn Foundation

41. $1 Million in funding
awarded to DVAEYC to
improve early childhood
education programs

42. spatial data analysis
+
+ =
=
your data other data visualize results [maps]
[maps] add content custom report

43. Dan Ford | dford@azavea.com | @azavea | @danjford
A formula for custom
advocacy reports
bit.ly/CIC2017MapFormula

44. How Your Community Can Encourage Local Government to Release Open Data
with OpenDataVote
3:30pm - 4:35pm
Davis Hall Room 130, Davis Hall, 1st Floor
opendatavote.org | opendatavote.org/guide | @OpenDataVote
Visit our booth in the hallway!